Search engine optimization and marketing is not something that stops at rankings or even search engines. If you have an online business you want to carry that business into the handheld tools that people use every single day to conduct business. As the search engines evolve and change it will become even more important to present yourself as a business brand and not just a “website”. Mobile apps are happening right now — all around you.
Currently the iPhone platform seems to be the easiest to build an app online and a handful of services have sprung up in the recent months to help facilitate proper mobile development. Android and Blackberry apps are not far behind so we will also see many more online builders for those two applications in the near future. Most require a small hosting monthly fee to have the application available but well worth the money when you think about the direction the industry is going. A mobile application can boost your brand interaction a great deal. It is a small expense compared to some of the other forms of marketing out there. Here are some resources to building your own phone app online or through a provider.