March 31, 2015
How Visual Should My Mobile Site Be?
It’s happened to everyone: you’re looking for a restaurant on the fly and are already in the car with out-of-town clients expecting you to find a great place. Alas, you find one that looks like it will work: good ambiance, …
March 30, 2015
Google Discusses How to Pick the Right Keywords for your AdWords Campaigns
If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it’s SEO or AdWords the wrong keyword could wreak havoc on your budget and efforts. Keywords …
March 25, 2015
Real-Time Bidding (RTB) vs. Retargeting – What’s The Difference?
Retargeting lets advertisers target users based on previous actions. In most cases, users are targeted after visiting a website, but not converting into a lead or a sale. RTBs and retargeting have become closely linked, with many RTBs allowing advertisers …