Just having a website is no longer the end of the road. Frankly, there is no end of the road when it comes to properly built websites because building a well converting website is a journey not a process. Increasing your flow of leads on your website is a process that requires constant testing and tweaking. Folks, it is a craft to build a website that converts well. Just having an “awesome” product or solution is not enough anymore. Your website should always be leading your traffic down a particular path. Whether it is a phone call, a lead submission or a purchase you must make it as easy as possible for that action to occur.