For some industries social media is an effort that is still a bit slow to adopt. Industries like construction have often been slow to leverage the many new marketing and communication methods that have simply become second nature in many other verticals. We still speak to people in the construction industry that haven’t even made it to updating their website never mind getting involved with Facebook and Twitter — we think those times are changing.
The reality is that some construction companies and professionals are entering the social sphere slowly but surely. Some of the bigger players that have abundant staff and resource are obviously getting into the game quicker but solo contractors are starting to realize the importance of social media marketing in the construction industry.
Below is a great infographic from the folks at Construction Marketing Advisors that showcases how the construction industry is starting to use these communication methods.