We are in a digital age where any marketing plan without a digital marketing strategy is simply incomplete. It is predicted that digital media will soon take over all traditional forms in the future. Consumers in this age are not only limited to the information that the company shares with them but through various online channels they get exposed to what people worldwide think of the brand. That is why it is crucial for a brand to use digital as well as traditional channels to earn their consumers’ trust.
Consumers prefer a brand usually because it appeals to them visually; this proves image is everything in the marketing world. It’s all about first impressions when it comes to attracting new customers and timeless appeal when you plan to retain them. That is why your brand needs a great logo because a logo symbolizes your business.
If you are a big, corporate brand or even a small one operating from home, your brand needs a logo because it gives you a professional look. Consumers tend to remember the logo more than the name of the brand.
Your logo needs to be everywhere!
The reason any business aims to promote their business online is to get recognition and how can consumers recognize a product or service successfully without a logo? As I mentioned earlier, consumers tend to associate their experiences and preferences through a brand’s logo. If I have bought a beauty product that proves to be amazing, whenever I enter the mall and see the brand’s logo (even if I don’t remember the name of the company) I’ll be likely to enter the store. People usually recognize a person they’ve met before by looking at a picture than by hearing their name, same logic applies to a brand.
Your logo goes everywhere, not just on your stationery or the advertisements on billboards but even when you advertise online and on your brand’s Facebook page as well as all other social profile which may include your local listings.
Level playing field
Digital marketing channels provide for all businesses with a level playing field. So if you are a small business you have a fair chance to make it big. Your logo needs to be highlighted on your website online.
Conduit toolbars are downloadable for free and if you want to put your logo on for free they are a great platform. It enhances the success factor of your branding campaign whenever your subscribers are online.
Brand consistency is important to establish successful customer relationships. Some consumers have the impression that businesses online don’t deliver what they promise hence their trust needs to be gained by being consistent. A well designed logo helps your digital marketing strategy by giving it a professional look and by making your potential consumer think you are trustworthy.
When you incorporate your digital marketing strategy you need an integrated view of your consumers’ preferences and expectations across all channels, be it the Web, social media, mobile or e-mail. This information comes in handy for marketers to produce and expect positive and consistent customer experiences. Logos can evoke emotional responses from consumers. This is where the use of your logo comes in, if you design the logo just right to attract the consumer by stirring up just the right emotions that makes the consumer believe your brand can fulfill his expectations.
A brand’s logo is a vital part of your digital marketing strategy. Never underestimate the power of a well designed logo!
About the author: Marry is a blogger who has flair for writing about branding. She is currently representing designmantic.com – an easy way to get your logos designed.