Although small enterprises are utilizing Facebook in their online marketing strategy, a lot of them don’t know how to monitor their campaign results. Here are some tips to measure the success of your Facebook campaign.
Set your goals
Prior to creating a Facebook marketing campaign for your company, you should have a set of goals as well as an accompanying means of achieving them. Once you have put your strategy in place, you’ll need to set up a method to determine how efficiently you are achieving those desired goals.
Many companies evaluate the results of their Facebook campaign by checking how many individuals like their fan page. Though social likes are essential conversions to evaluate, you will need to have an in depth knowledge of your consumers.
Based on a survey made by the Business Insider, the majority of Facebook fans are usually not local to the company. Therefore, they are not likely to be converted into buyers.
The good thing is there are a number of diagnostic tools that you could utilize to fill out the blanks. You can find some analytics tools that can show the number of people visiting your page, the number of people clicking on your links, how many of them share your content and how long they are staying on your page.
These bits of information are like gold when you are really trying to have an understanding of the success of your Facebook campaign. This data will allow you to comprehend if your fan page is actually doing the jobs for you.
There are 2 key analytics tools that you can utilize for your Facebook campaign. They are Google Analytics and Facebook Insights. It is best that you incorporate them both into your page, since they supply distinct data that you need to gauge the success of your Facebook campaign. Here’s our quick review of them.
Facebook Insights gives you measurements about how your fans are utilizing your fan page. With Insights, you can view the number of new and active users you’ve got within a given time frame. You could also learn how frequently your contents are shared and the number of comments and feedbacks each share gets.
Facebook Insights delivers specific facts and figures on the demographics of your visitors. In case you are attempting to reach males for your products for instance, you can utilize Insights to find out the number of males who engage on your site. These details are accessible via your FB Insights dashboard.
Google Analytics does not supply the same kind of demographical information about your visitors provided by FB insights. Nevertheless, it does give you a much greater info on the proportions for users, including the amount of time your visitors used on your page, the place where they view your page and the sources of traffic for your page.
Additionally, Google Analytics will show you a lot of other information that Facebook Insights cannot deliver, including the degree of social involvement. Generally though, it doesn’t supply with just as much details as FB insights provides.
If you’re going to setup Google Analytics to your Facebook page, you have to bear in mind that you’re not going to move on exactly the same way you did with your website.
Ideally, I recommend you to set up both Google Analytics and Facebook Insights into your FB page as FB Insights supplies info on a narrower data range; nevertheless it does so with more depth. You can obtain a considerably clearer report of how your visitors are viewing your site when you employ both analytics tools.
The author is a seasoned online marketer who writes for several websites and blogs. He loves to write and share his knowledge on online marketing. He is also a contributing writer to essayjedi.com