The rise of internet use all over the world means that businesses must have a digital presence for better marketing. Effective SEO use is one of the core elements of digital marketing. Therefore, you need to build a strong local presence by using the right SEO techniques. The following strategies will help you to improve your local marketing in 2016:
Enhance, improve, and optimize pages
To improve the effectiveness of your local SEO, you need to categorize your business. A search engine will allow you to put your company into several categories – this allows customers to find you easily. Categorizing local businesses will help search engines to identify what your business is about, allowing your site to appear in more relevant search results.
Local places pages
When it comes to using SEO as a marketing tool for your business, you must create a local business page. Moreover, you should have different listings for all the search engines: Bing, Yahoo, and Google. You should start by creating an account with your business information, including phone numbers, location, and email address. It is a good idea to utilize customer relationship management software in networking with your customers to improve your online presence.
Is your site mobile-friendly? Since your audience is no longer in the same place, you should cater to mobile users too. People use different types of devices, including phone watches, tablets, and Smartphones to browse the web. Many brands became mobile-friendly in 2015 and even more are taking up the trend in 2016. Mobile optimization is becoming the norm rather than the exception. Therefore, as a business owner, you need to change the way you create SEO strategies for mobile users.
As more people started using mobile devices to browse the web, Google opted to make it easier to find relevant and optimized pages. As a result, it now uses mobile-friendliness as a factor for ranking search results.
High quality photos
An easy and effective way of improving your local marketing strategy is by posting high quality pictures. When individuals look for local businesses online, they want to see high quality photographs. For this reason, you should upload good quality pictures of your business: the inside and outside of the building as well as the products that you sell. For example, if you sell cupcakes, you should post pictures of different types of cupcakes and their sizes. To add pictures, just visit local listings and click Add photos.
The type of feedback that customers leave makes a huge difference. Most people trust the recommendations given by their family members and friends. Online reviews are another great source of brand information. Therefore, it is important that you tell your customers to write an online review for your products. Furthermore, most search engines take the number of reviews written into consideration when deciding your site’s ranking. The greater the number of reviews you have, the better your potential ranking in the search results. Getting more reviews is easy: you can either write them yourself – which is frowned upon – or make a big impression on your customers.
” Martin Brown is the Marketing Executive of Top SEO Rankers based in New York. Top SEO Rankers evaluates and lists the top Digital Marketing firms and also gives SEO service providers a direct channel for prospective leads to find them. “