• Home
  • What We Do
    • Search Engine Optimization
    • Local SEO
    • Design & Branding
    • Conversion Rate Optimization
    • Mobile Design & Development
    • Social Media Marketing
    • Marketing Automation
    • Pay Per Click
    • Reputation Management
    • Content Writing
    • Mobile App Marketing
    • Consulting
  • Partner
  • Company
    • Partner Program
    • Free Resources
    • Testimonials
    • Portfolio & Case Studies
    • Associations
    • Clients
    • Industry Recognition
    • The Team
    • FAQ
    • Write for Us
  • Free Analysis
  • Industries
  • Blog
  • Contact

8 Reasons Why Social Media Is More Important Than Ever

By Maciej Fita | Social Media Marketing | 26 comments | 17 March, 2011 | 36

Concept of sending e-mails from your computer

Social media was once an iffy area to venture into for many business. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space.

 

There are a variety of reasons why you should do it now rather than later and here are a few to think about:

 

1. Everybody Is Doing It


The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.

 

2. People like Branding


This is just a reality; people enjoy being part of a business that brands themselves proactively. Studies have shown that customers in certain verticals would rather give their money to a business with an active Facebook fan page rather than without. People tend to get that warm and fuzzy feeling when they see a business building a community for themselves.

 

3. Distance Yourself from the Bad Apples


The internet is growing daily and with that growth comes bad apples. One way to distance you from the bad apples is by starting a community and growing a following in the social space comprised of your core audience. No bad apple is going to take the time to grow a quality online community to build their brand online. This is not something that is going to slow down and the power and strength a community can drive to a growing a brand is amazing.

 

4. Community Is Everything


Everything online has really surrounded the concept of building a community or a group of cheerleaders that can vouch for your business. People like to feel like they are a part of something unique and special and that usually comes from being a part of a community. Community strength is a very powerful branding force that can significantly grow a business on and offline.

 

Social media is an amazing way to grow an online brand in leaps and bounds it simply takes creativity, passion and consistency to keep things moving in the right direction. If you have not yet entered the social media space take the time to start thinking about a plan to enter the space and start building your online community.

 

Regardless of the industry in which you are operating, social media should be an important part of your advertising and public relations strategy. Every business should have some kind of social media marketing platform in place, and it should be engaged at least once a week, or better yet, on a daily basis.Interacting on social media several times a week can significantly increase the leads being directed to your website at little to no cost.

 

5. Expand Potential Customer Base Quickly


Statistics show that nearly 1 in every 5 minutes spent online is on some kind of social media network. The younger generation particularly communicates more and more via social media, and older internet users are also becoming increasingly involved with it. With instant access and sharing capabilities, social media marketing blows cold call sales out of the water by reaching more people and making more contacts faster. You can build strong relationships with both current and potential customers by commenting on their posts and offering them coupons or discounts on your products and services.

 

6. Other Benefits


There are a number of other benefits to using social media to promote your business such as:

 

  • Helping potential customers who are surfing the Net find your website faster
  • Increasing traffic on your website and generate more online sales
  • Enabling you to find more leads and potential customers that you can quickly and easily contact
  • Assisting you in targeting the right audience for your products and services<
  • Staying ahead of your competition by making the most of every marketing opportunity

7. Don’t let your Competitors Beat You


Try searching out your competitors on the web to discover whether or not they have a social media presence. Check sites like Facebook and Twitter to see how many followers your competitors have for their businesses. If you find that other businesses in your industry are actively engaging in social media marketing, you most likely need to get active as well. You do not want your competitors to leave you in the dust, especially when social medial is free. A simple Facebook or Twitter page can attract hundreds and even thousands of additional people to your website without you having to spend a dime.

 

8. Sell on Facebook


Your website service provider can help you find out how to embed a shop code onto your Facebook page. Integrating a virtual shop into your Facebook page can really boost your sales. A one-stop shop like Facebook, where your fans can communicate, learn about your latest products and services, and actually make a purchase is taking convenience to a whole new level. Your customers will be thrilled, and you can rack up more sales very quickly.

 

It is almost always wise to stay abreast of the latest marketing and advertising techniques in your industry. Many people enjoy communicating via social media or just surfing the web and learning about trends and new ideas. A savvy business owner will find a way to communicate with the large volume of people using Facebook, Twitter and other social sites. Social media marketing is no longer the wave of the future. It is here now.

 

Social Media

Business, Internet marketing, Marketing and Advertising, Social media, Social space

Related Post

  • How One Company Marketed Their Mobile App to 1 Million Downloads

    By Maciej Fita | 0 comment

    Marketing anything these days is a very difficult road to take. So much clutter and competition in the way you better have a good grasp on what it is that you are trying to convey to yourRead more

  • Social Media Marketing Outsourcing Tips

    By Maciej Fita | 5 comments

    I’m going to put this bluntly, social media marketing can be a very time consuming task and quite difficult. If it were easy everyone would be super successful and an expert. The truth is thatRead more

  • How To Create Profitable and Effective B2B Landing Pages

    By Maciej Fita | 0 comment

    At some point in time if you run an online business you will need to have effective and profitable landing pages to optimize your online marketing approach. I have seen good landing pages and IRead more

  • Still Think Social Media Is Bull S*#@?

    By Maciej Fita | 1 comment

    Are you one of those people who still think social media is just not right for your business? I still bump into individuals that claim there is no room for social media for their businessRead more

  • Foursquare Social Media Influence

    By Maciej Fita | 0 comment

    Are you a business that caters towards a local audience and is not using Foursquare yet? Have you asked yourself what is Foursquare? Foursquare has become a very important component to any local web marketingRead more

  • IT Consulting

    Today, social media plays a crucial role in driving web traffic to your website and also in popularizing it.

  • IT Consulting

    Today, social media plays a crucial role in driving web traffic to your website and also in popularizing it.

  • Pingback: Social Media: Why it’s Important « tylynnblogs()

  • Jfrancis

    I totally agree with you! I think that now more than ever if people need to grow their business social media is the way to do it, more companies need to invest more time into social media!

  • Jfrancis

    I totally agree with you! I think that now more than ever if people need to grow their business social media is the way to do it, more companies need to invest more time into social media!

  • Pingback: DIY Small Business Tools - Part 3 - Social Networks - Big Ideas Blog()

  • Pingback: Social Media Tools for Work & Self Promotion | jackyw1990()

  • Pingback: Social Media Tools for Work & Self Promotion | Social Media Tools for Work & Self Promotion.()

  • Dave B Nolan

    This is such pretentious garbage. Ive read this countless times in countless ways and it all sounds so incredibly stupid. What happened to you know, resumes and actually being qualified for the job?

  • Dave Nolan

    This is such pretentious garbage. Ive read this countless times in countless ways and it all sounds so incredibly stupid. What happened to you know, resumes and actually being qualified for the job?

  • Pingback: I. Social Media Strategy For Job/Career | Jamiegells()

  • Pingback: Virtual300: Hard Work Pays Off « STL's Wide World of Sports()

  • Pingback: Why 3D Printers Push E-commerce Into The Third Dimension | OVG Reading Room()

  • Pingback: Your Online Image | A Quarter Young()

  • Guest

    Good morning,

    First I’d like to thank you for giving the chance to post
    this tip about the importance of the social media marketing and how its importance
    is increasing by time. In 2013 it is optional to use the social media marketing
    to improve your business, but by 2014 it will become necessity to use the
    social media marketing to improve and to spread awareness about your business. Some
    example of the websites that is necessary are ( Facebook, Twitter, Google+, LinkedIn,
    pinterest and Tumblr) and Google+ is
    growing really fast and quickly gaining steam.

    Sincerely,

    Ann Daniel

  • Pingback: Social Media: Spreading Information Has Never Been This Easy | Hockey Talk()

  • Pingback: Informational Interview | nby288()

  • Pingback: First Week of #PBandJterm | kellyhenson()

  • Korea Private Tutoring Servic

    Thanks for sharing this article.

    Online Tutoring korea

  • Pingback: This website has a side menu bar()

  • rabbi

    There is not a shadow of doubt that social media helping all the way whether its educational belongings or the professional or in selling something which is merely impossible in open area. In that case to make something more precious and important this is obvious that peoples need to know the product either its material or immaterial social media is much more foremost things. Apart from that in order to get the priority or community based reaction after putting it in to social media the discussion against the products are also mush helpful to sell in the market or anyplace. Online we can get dissertation help services.

  • Juana Dalton

    http://www.essaytyper.com/

  • Tom Blave

    http://samedayessay.co.uk/assignment – here you can order your essay done up to date

  • Peter1337

    This guys write my paper
    cheap
    . The best service ever.

  • Marje Peony

    Hi there! Thanks you a lot for sharing this article. If you need help with writing essays, check this amazing custom essay writing service.

  • Pingback: Why 3D Printers Push E-commerce Into The Third Dimension | Online Ventures Group()

Facebook
Tweets by @Brandignty

Newsletter Sign Up

You want free tips sent directly to your inbox? Industry insider information? Submit your email below and we'll put on our weekly newsletter.

Your Email (required)

*Your email is 100% safe and will never be sold to third parties.
Brandignity

Get Social With Us

Contact Us

Address: PO 8036 Naples, FL 34101
Phone: 866-250-4541
Email: info@brandignity.com
Privacy Policy | Brandignity LLC Copyright
  • Home
  • What We Do
    • Search Engine Optimization
    • Local SEO
    • Website Design & Development
    • Social Media Marketing
    • Pay Per Click
      • Bing
      • LinkedIn
      • Facebook
    • Content Writing
      • Content Integration Marketing
      • Blog Writing
      • Press Release
      • Website Copy
      • Articles
    • Email Marketing
    • Reputation Management
    • Mobile App Marketing
    • Mobile Design & Development
    • App Store Optimization (ASO)
    • Consulting
    • Conversion Rate Optimization (CRO)
  • Turnkey
  • Industries
    • Accountant & CPA
    • Airline
    • Automotive
    • Bank & Finance
    • Consumer Products
    • Medical
      • Dentist
      • Plastic Surgeon
    • Education
    • Fashion & Clothing
    • Food & Beverage
      • Grocery Store
    • Non-Profit
    • Real Estate
    • Technology
    • Tobacco & Alcohol
      • Marijuana & Cannabis
      • Alcohol Marketing
  • Company
    • Portfolio & Case Studies
    • Associations
    • Clients
    • FAQ
    • Free Website Analysis
    • Industry Recognition
    • Our Approach
    • Free Resources
    • SEO Reseller Program
    • Testimonials
    • The Team
  • Blog
  • Contact Us