There are thousands of blogs in the search results leaving you to really have to think outside of the box not only to get visitors to your site but also to have them create some sort of action once they get there. Here are some basic blog marketing ideas that I think simply go hand in hand right now in making a blog successful in any niche.
No Free Blogs
If you are serious about turning your blog into something more than just a hobby you are going to have to remove yourself from the free blogging platform. Typepad, Blogger and the Free WordPress versions are not going to cut it if you want to turn your blog into a business. Purchase a custom domain name and have a self hosted blog. These days you can get one for around $15 per/month with some hosting companies.
Yes design is very subjective and you won’t please everyone but good design elements are always very important, things like the types of buttons that you use or if all your images are sized properly make a big difference in the eyes of your audience. Keeping things clean and consistent without a great deal of clutter is important for good overall design.
Call To Actions
If you want someone to do something on your blog you are going to have to give them the opportunity to do it. Don’t ever assume that your web traffic is just going to find what you want them to do. You have to display it all times regardless of what page they go to. If it is an online store or a newsletter sign up make sure it is clear and visible in the right location on every page of your blog.
Search Engine Optimization (SEO)
Very important because the search engines need to be able to ping your blog and pull in your posts for others to find in search queries. Most blogging platforms today have many different plugins you can use to make this process very easy but understanding your industry keywords and introducing them into your writing as you go will help you out over time. Plus if you really want your blog to rank in search results eventually you will have to perform some sort of ink building activities just to fuel the belly of the beast a bit.
Social Media Marketing
Social media and blogging go hand in hand so if you really want to build up an audience and start getting some followers coming to your website you are going to have to push out your blog posts a little further. This means using Twitter and Facebook along with all the various social bookmarking websites out there designed to help you market your blog.
Content is the driving force to a blog so you have to make sure it is somewhat good. If you don’t enjoy writing and you are forcing it quite a bit you might want to rethink starting your own blog because you have to really enjoy the writing part.Approach your blog like a business rather than a hobby and over time you will see it shift gears quite a bit. Nothing in life is easy and owning a successful blog takes time, patience and passion to really get moving. Don’t get frustrated just keep putting out good content and over time things will pan out.