Here is a great explanation of how optimization works in Google search directly from Matt Cutts, the head of spam for Google and their poster boy so to speak. Often times people seem to wonder why it is that certain pages that might look horrible out rank their website which has been highly optimized. Search engine optimization can also occur naturally in the search results which is sort of what Google intended from the beginning days of the company. Google really doesn’t care for optimization efforts because it sometimes cause pages to rank that really shouldn’t.
- Google Told You So. (seomoz.org)
- Google’s +1 button and how it may change SEO (seo.com)
- Google’s Algorithm Officially Integrates User Feedback (searchenginejournal.com)