If you have never seen the SEO Rapper you are in for a treat. A few years back I bumped into his first few videos and it was a breathe of fresh air for the industry. It was unique, it was viral and it was awesome to see how many spread the love around the web space for this guy. HubSpot recently put together a new viral video featuring the SEO rapper and I think it is great. If you listen to the lyrics closely you will quickly pick up on some great marketing verbiage.
It’s the SEO Rapper, you recognize the sound
Puttin it down at HubSpot’s compound
Here to talk about marketing, inbound
First step, make sure that you get found
Don’t use outbound like print and TV
Cold calling, tradeshows, or worse the YP
Throwing money at the wall to see how much sticks
If that’s your campaign then you might as well quit
Keywords and SEO, that’s how I get it in
Facebook, Twitter, YouTube and LinkedIn
You’ve gotta use social, don’t forget local
They might find you on a smart phone, going mobile
Blogs and SEO and eBooks work fine
Or viral YouTube videos, like mine
I’m the truth like Paul Pierce in clutch time
Build links to my site and watch my page rank climb
Who you targeting?
You know what you’ve got to do
It will work for you
Inbound marketing, you should try it too!
When they search and they find you, first step
Then they see a CTA so, what’s next?
Contact forms capture lead information
Respond quickly with no hesitation
If you got what they need, then provide service
I call that an inbound conversion
And when they find you analyze how they did it
Traffic sources and the keywords, analytics
This not an expense, it’s an investment
This how your marketing dollars best spent
If you’re not doing this then, it’s gon cost ya
Cause outbound marketing is a toss up
I put it down from H-Town to Boston
The competition’s tryna figure how I lost em
That’s easy, I gave it all that I got,
SEO Rapper puttin it down for HubSpot!