If you have never seen the SEO Rapper you are in for a treat. A few years back I bumped into his first few videos and it was a breathe of fresh air for the industry. It was unique, it was viral and it was awesome to see how many spread the love around the web space for this guy. HubSpot recently put together a new viral video featuring the SEO rapper and I think it is great. If you listen to the lyrics closely you will quickly pick up on some great marketing verbiage.
It’s the SEO Rapper, you recognize the sound Puttin it down at HubSpot’s compound Here to talk about marketing, inbound First step, make sure that you get found Don’t use outbound like print and TV Cold calling, tradeshows, or worse the YP Throwing money at the wall to see how much sticks If that’s your campaign then you might as well quit Keywords and SEO, that’s how I get it in Facebook, Twitter, YouTube and LinkedIn You’ve gotta use social, don’t forget local They might find you on a smart phone, going mobile Blogs and SEO and eBooks work fine Or viral YouTube videos, like mine I’m the truth like Paul Pierce in clutch time Build links to my site and watch my page rank climb
Inbound marketing Who you targeting? You know what you’ve got to do It will work for you Inbound marketing, you should try it too!
When they search and they find you, first step Then they see a CTA so, what’s next? Contact forms capture lead information Respond quickly with no hesitation If you got what they need, then provide service I call that an inbound conversion And when they find you analyze how they did it Traffic sources and the keywords, analytics This not an expense, it’s an investment This how your marketing dollars best spent If you’re not doing this then, it’s gon cost ya Cause outbound marketing is a toss up I put it down from H-Town to Boston The competition’s tryna figure how I lost em That’s easy, I gave it all that I got, SEO Rapper puttin it down for HubSpot!