Are you a business that caters towards a local audience and is not using Foursquare yet? Have you asked yourself what is Foursquare? Foursquare has become a very important component to any local web marketing strategy aimed at creating more consumer interaction and foot traffic with a brick & mortar business. The folks over at Austin & Williams interactive agency have put together a great infographics piece on just how much influence Foursquare has in the online space. The geo-targeting game online has become a very important part for any brick & mortar business looking to expand their reach through their immediate community.
Here are some important pieces of information to take away from this chart if you are a local business.
35% of users use Foursquare tips when deciding to visit a place.
58% of users are more likely to go somewhere in order to unlock a badge.
40% of users are directly influenced by Foursquare when visiting a place.
48% of users find Foursquare badges to be extremely important.
What is a Foursquare badge?
A foursquare badge is how the community measures their success on this popular website. As they check-in at certain businesses they are given points and rewards. Once they hit certain milestones the users then unlock a badge which is displayed on their profile. If they hit a certain milestone they can even become the mayor of that specific location. Sure it might sound like a novelty but the reality is that it directly generates traffic to people’s businesses according to the statistics in the data above.
What do the Foursquare badges look like?
Need Help with your Digital Marketing
Submit Your Info and We’ll Work Up a Custom Proposal