I come across many websites in my many journeys in the online space and sometimes I come across websites trying to display a company video that is simply horrible in nature. I am not trying to knock anyone’s attempts in video & viral marketing for their company but if you don’t take the time to execute video production correctly it will back fire on your brands image. If you can’t afford to have a professional at least edit your footage correctly and properly place your voice over wait until you do. It can mean the difference between a great video people watch and spread or an increased bounce rate. Which would you rather have?