Inbound marketing has certainly changed over the years when it comes to businesses creating visibility for themselves online. When it comes to search engine marketing it all comes down to having web traffic bump into your online marketing efforts ultimately causing them to trickle down to your website. In some cases it is the website they bump into which really is the ultimate goal. Inbound marketing really did not play a role prior to the digital error and it is an area that still has significant room for growth. Many companies have yet to dive in when it comes to inbound marketing and some are not even close to doing it correctly.
MDG Advertising recently put together a great infographic piece discussing the future of inbound marketing and how companies plan on using it to build their own business.