The days of search engine optimization are changing, have changed, and will most likely change even more and whether you want to roll with the search punches or not is entirely up to you. Click through, branding and user experience have taken the place of junk directory submissions and article stuffing. Building up SEO strength is all about creating an emotional connection between your brand and your website visitor. If your web visitor has a strong emotional connection between them and your brand they are more likely to want to explore more of your site and even chat about you on their favorite social network.
In the Google video below Matt Cutts discusses just how important it is to have emotional appeal with your brand if you really want to grow online the right way.