Google is always trying to improve the way their users interact with their search query tool and their recent advancement, Google Related does just that. It is reasons like this why it is always important to continue marketing and branding your business utilizing different resources. If you are one of those people that are 100% hung up on just search rankings technologies like this could hinder your quest.
From the Google Blog:
“Whether you’re reading a news article, shopping for a new pair of shoes or visiting your favorite musician’s website, Google Related works in the background to find you the most interesting and relevant content on the topics you’re currently viewing. For example, if you visit a restaurant’s website, Related can show you a map, reviews from Google Places, mentions from across the web and other similar eateries that you might want to try.”