If you have been in the online marketing industry for quite sometime you have probably heard of the DMOZ Open Directory Project before. For years a very important ingredient in SEO and rankings overall was a company listing in DMOZ. DMOZ still is a nice location to have a link simply because of the directories age and strength, it also helps that Google owns the directory.
In this video Matt Cutts discusses the importance of a DMOZ listing and explains that it is just another ingredient in the overall soup we call search engine marketing. Is it the make or break for a website? No. Nothing is a make or break because to have a powerful and successful website online it requires many different elements to work together. Watch and learn.
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