Adaptive search is nothing new for Google but for Bing it is a step ahead into a whole new area of search. Adaptive search takes your personal search history and factors in elements into your future search results depending on your patterns of search. Over time this can cause things to change from a search engine optimization stand point quite a bit in search results. Google has had this feature for quite a while now but Bing stepping into this area could adjust things a bit for search marketers all over the globe.
Bing Adaptive Search Video
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