I find it crazy that there are still social media marketing skeptics bouncing around the business world. In this recent Twitter video Twitter showcases the raw power and potential that these social networks can achieve when just given a solid chance. Twitter recently connected with homeless individuals in NYC in order to help them reconnect with their families and loved ones. They call it Underheard in New York.

Daniel Morales was given a cell phone and a Twitter account and after understanding how to use them both he was able to reconnect with his daughter. I think too many people still write off the power that social media holds. It is important to understand how to approach it before coming to the conclusion that it simply doesn’t work.

Twitter Success Video