We have written many posts in the past on how to become an authority in your space and we are not kidding when we say it is important for growth. When you become an authority you are viewed in a whole different light from not only your audience but also the search engines. Now, with that said it is not easy to become an online authority. It will not happen overnight and it will not happen from a sub-par web marketing campaign either.
It takes a campaigned thought out approach to build your authority and it requires many different gears spinning at the same time.
Here is a great little video from Bing on what it means to become an online authority: