There has been much talk about Google’s recent penguin and panda updates but how quickly do we forget that there is also another search engine right around the corner, Bing. Bing recently wrote about how it is important to really diversify your search engine marketing approach in order to stay ahead of the algorithm curve. Search technology is a fast paced evolving monster and if you are not capable of evolving with it you could get left behind.
The Bing webmaster blog had this to say:
You cannot control when a search engine makes an update, or what that update will impact. That much is obvious. But what many websites fail to take action on is forecasting change, preventative work and exercises in the obvious.
This is an extremely important sentence to understand because nobody has control over algorithm updates. The best defense for this situation is a solid offense. That solid offense comes from being diverse in your web marketing approach. It doesn’t happen by pouncing on loopholes are gaming the system, it happens by proactively marketing and branding your website online using proper channels that give your brand a solid voice and personality.
Algorithms change. Rankings change. Competition happens. The fact is, you need to be prepared. So, when your single biggest source of traffic sudden loses steam, what do you do? If your plan was to make sure your content ranked well across all the major engines, then your plan of action would already be in effect, protecting you from the loss in one area.
Being prepared means being diverse. If one water faucet turns off make sure you have 7 other running so your flow doesn’t cease to exist.