Startup SEO efforts can be very daunting if you are entering a crowded territory. When it comes to search engine optimization if you have a fresh, brand new URL it is going to take some serious effort to break through the already existing clutter.
I’m glad to see that Ryan actually presented some pay per click advertising information and social media because too often website owners assume that SEO is strictly rankings and it is not. Rankings are 1 element of search engine optimization. Good SEO is all about visibility online and that visibility can come through a variety of SEM activities.