There are plenty of guides out there dedicated to methods of promoting your LinkedIn profile and driving some traffic to it, but the truth is that the number of factors you can manipulate to reach your goal is so great that all of them may not be covered anytime soon. However, we can still chip away at that mystery, article by article, and so here is a look at eight of the many tips you can use in order to get the most out of your LinkedIn profile.
1. Open Yourself to Multiple Languages
Of course, this may not apply to all LinkedIn users, but is still a useful tip that can end up paying off. While English is indeed the most widely-spoken language out there, there are hundreds of millions, and even billions of people who speak something else. For instance, let us pretend that you have an English profile established while you were in the United States, and recently, you have moved to Mexico. At this point, it would be advisable to open up a new profile in Spanish, directed at the Latin market. Expand your horizons and reach out to different cultures.
2. Choose your Words Carefully
Whenever you are communicating with a customer, remember that if you say or write anything that will offend or displease them, chances are their opinion about you will spread throughout the net. When reaching out to a target audience it is of utmost importance that you choose each and every word carefully, keeping in mind the kind of people you are communicating with. If you manage to make your customers feel comfortable, chances are they’ll pursue their dialog with you.
3. Update All of your Elements
There are plenty of little details to fill out on your LinkedIn profile, such as the heading, your current profession, your achievements, and so on and so forth. It would do you good to update these elements from time to time and make sure that the information used is in accordance with your goals and reflects reality.
4. Use the “Request an Introduction” Feature
People are always alarmed when someone pops out of nowhere, introduces him or herself to them, and starts to discuss business. Instead of appearing from thin air in the lives of the people you want to get in contact with, try to find some kind of mutual or third-degree connection who will be able to introduce you to each other. In other words, make the most out of the “request an introduction” feature.
5. Don’t Keep Secrets
When you request to be introduced to someone, don’t hold back information or your true intentions. Make your needs, wishes and desires crystal clear from the start; it will make it much easier for you to be introduced, and for the person to actually understand what you are looking for.
6. Update your Skills List
Every profile on LinkedIn has a thing called the skills list, and it is basically a self-assessment of one’s talents. Try to populate that list with things that are going to make you stand out from the majority, without going overboard, or else people will think of you as a boastful liar. Putting your profession-related talents is a good start, not to mention that it will help you get noticed by recruiters.
7. Get with the New Profiles
Not too long ago the LinkedIn crew has launched the website’s new profiles. There are some substantial differences when compared to the old profiles, with the new ones placing a much greater focus on your digital involvement, your online presence, as well as the connections different profiles have between each other. In other words, your profile’s worth is determined by who you associate with more than anything else and how much you interact with other users. Additionally, certain smaller changes have been brought to the profile’s layout, making the important elements more visible and the unimportant ones less prominent. At the moment, you need to request the new profile in order to be able to benefit from its features, and it’s recommended you do so seeing as how it brings greater social advantages, and in the end, everyone will end having to make the switch one way or the other.
8. Investigate Company Pages
Finally, the last tip on how to get the most out of your LinkedIn experience revolves around company pages. While in the past they were quite underestimated, company pages are now more useful than they ever were. They are a very good way of seeing what jobs any company registered with the network is announcing, as well as any updates and future plans they may have. If you have your own company, you should definitely create a page in order to announce your job listings and inform people, effectively improving your online visibility.