So your website has been successful and your profits are at an all time high, but now you have to ask yourself, could my website be better? People enjoy the Internet, but now consumers want the same information available at their finger tips through their mobile devices. So how do you build the same successful website that is more mobile friendly or if you already have a mobile site, how can you improve SEO for your mobile site? These 7 effective and easy mobile SEO tactics can help you get better mobile results.
1.) Ask Yourself If You Need To Have One
Now this first one may have you scratching your head, but there is a major difference between having a mobile site and having a mobile friendly site. A mobile website is designed strictly to be viewed from a mobile site and makes navigating the site a little bit easier, but the truth is, some professionals believe that you don’t need to have a mobile website, just a mobile friendly design. If you think going completely mobile is going overboard, then maybe you would be better off creating a better design that is both web and mobile friendly.
2.) Keep It Simple, But Not Too Simple
If you decide that you want to have a mobile website, you want to make sure the application or website is simple, but you don’t want it to be too simple. The whole purpose of creating a mobile site is to make the navigation process simple. Instead of trying to push a small button on a normal website, the same buttons should be created in a mobile format, that makes selection easier for the user. If you are aiming to make the website itself easier, you are going to be losing out on information and customers.
3.) Keep Your Content Strong
SEO experts are not coming out and saying that keywords have taken lower priority to content. People come to mobile websites looking for the same information they would find on the web, which means that your mobile content is just as important as web content. Make sure your mobile content is informative and is going to be easy to access. Don’t cut out the important stuff just because your site is going mobile. Google will still scan for relevant content and you want your mobile site to get good rankings in that scan.
4.) Have A Search Option
If customers are looking for something specific, there is nothing more annoying than having to waste time looking through various pages to find what they are looking for. Offering a search option is a great idea for your mobile site because it will save your consumers time and offer them the same courtesy that you would offer them on your regular website. You should never under estimate the power of a search bar. Organic search options have also grown in popularity as well.
5.) Be Responsive
If you create a mobile website, you are going to want to make sure that you aren’t just creating it and not bringing it to life. If your customers are using your mobile site, make sure you are being responsive. How do you do this? Make sure that you are using a responsive web design.
6.) Understand Mobile SEO
Mobile SEO is growing in popularity, but you have to have an understanding of mobile SEO to have these methods be effective. What you put on your website is going to show up in Google rankings, but so is what goes on your mobile site. You need to have an understanding of how Google will be able to tell the difference and how it will directly affect your business.
7.) Be On Your Toes
When it comes to mobile design, you are bound to encounter a few glitches here and there. Unfortunately, consumers have no time to worry about what is wrong with your mobile site. You can’t avoid glitches, but you can say on your toes and keep an eye out for these glitches and get them fixed ASAP!
Going mobile is a major step for your business and if you are going to take the dive, you want to make sure you are doing it right so you don’t risk your Google rankings. These tips can help you go mobile successfully, so you can give your customers simplicity and your company the opportunity to sit higher in search engine visibility.
Derek Fraser is an online manager for Maxwell Systems Software. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.