A good Facebook post can engage your customer base, attract new clients, and provide your audience with information about any goods and services that you offer. If you are wondering how to create a good post, one which will prompt shares, comments, and likes, here are 7 tactics which can make a Facebook post more attractive.
1. Incorporate an Image Into Your Facebook Post
Brighten up any Facebook post with an effective and colorful image which will help to sell a particular service that you are offering. Include a simple caption or brief description of what the photo is trying to convey. You could even include an external link to your blog or website, which can be an effective promotional tool if the post is about a particular product or service that you are trying to promote. The image should be large enough to attract your audience and show off the product in the best possible light.
2. Ask Facebook Users a Question to Provoke Debate
An effective way to get people talking about your product or any service you are offering is to pose a question to other Facebook users. For example, if you are promoting the services of a gym that you own, you could include a question such as, “What is your favorite music to work out to?”. This question can provoke debate and get more users to like and share your post.
3. Write Brief and Pithy Facebook Posts
Instead of writing long pieces of information about a product, instead write a brief description which focuses on a particular aspect of the item. Use humor as a way to engage your readers, or incorporate an interesting quotation or fun fact about something that relates to the product. Long, boring pieces of text will often be overlooked so focus on developing new and innovate content which will attract more likes and comments.
4. Keep Facebook Posts Informative and Relevant
Consider using a piece of recent news that is directly linked to your product or service in order to encourage discussion and debate. For example, if you are selling biking equipment, link to an external news source which recently featured a story about the health benefits of bike riding or a famous celebrity who was photographed riding a bike.
5. Write Facebook Posts Depending on the Time of Year
Another way to prompt more likes and comments is to write a Facebook post which features information about a particular holiday or event, such as Halloween or Christmas. This can also be beneficial if you have a particular promotion on during this time of the year. Include information about why your product or service would be particularly useful during a certain time of the year. For example, if you run a dry-cleaning business, note the importance of having dry-cleaned clothes for a New Year’s Eve party.
6. Incorporate Hashtags into Your Posts
Facebook now allows users to incorporate hashtags into their post, and you will be able to increase the awareness of your brand or campaign by using this effective promotional feature. Use a tag which includes a common search term in order to improve the visibility of your Facebook post, and make tags specific to a particular promotion or sale that you wish to increase the awareness of. You may be able to increase the number of people who read your post if you use hashtags effectively, as these will show up in search results for people who are searching for a particular key word or phrase.
7. Run a Competition to Promote Goods and Services
One great way to provoke discussion, likes and shares is to use a Facebook post to promote a competition or give-away. You could perhaps run a caption competition where users will need to caption a funny photograph or image. Or you could post a trivia question about your business and give a prize to the user who correctly guesses the right answer. To limit costs, only give away a prize that is small in monetary value but unique, such as a T-shirt or mug with the logo of your business printed on the front. A limited edition item like this can see more entries to the competition and help to promote the services or goods of your website in a fun and engaging way.
Derek Fraser is an online manager for Clarity Way. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.