Twitter was a bit late introducing their advertising model compared to other social media platforms but they are here now and people are using it. More and more companies are learning how to properly tap into Twitter’s social advertising tool to create new visibility to their online real estate.

Not long ago Twitter introduced a new video series called #influencervideos which showcased some of the biggest brands in the world discussing their approach to rich media and how Twitter plays a role in their overall strategy. Check them out below and enjoy!

Simon Lowden – Pepsi

Beth Comstock – General Electric