Mobile apps are everywhere, and it has become the norm for companies to build an app that interacts with and engages their audience. But getting an app developed for your business is just the beginning. Marketing the app is probably as important as rolling out the app to the respective app stores.
A passive presence in an app store will not benefit the parent company in any way. It’s essential that the business’ existing and potential clients hear about the app and download it onto their own mobile devices.
In this article, we list out a variety of effective resources to help you market your mobile app well.
The Beginner’s Guide to Mobile App Marketing – This article provides a complete guide on app marketing that is easy for app owners to follow. It outlines all the marketing steps that need to be done before, during, and after an app is launched.
How To Market Your Mobile Application – An article on how to market a mobile app so that it stands out among the thousands of other apps in the app stores. It includes simple features that can be incorporated in order to bring your app into the spotlight.
The iOS App Marketing Strategy Guide – This article provides a detailed explanation of all the steps involved in launching a new iOS app. It also gives a clear picture on what companies can do to get their iPad / iPhone apps into people’s hands.
Google Play: Marketing 101 for Developers – A video on how to promote new apps on Google Play. The hour long video provides helpful information on how to build a strategic app marketing framework, and tips to convince Google Play to feature your app.
7 Dos and Don’ts of Mobile App Marketing – An infographic on simple practices that will help app marketers gain success in the app stores. It outlines seven vital aspects that need to be included in an app marketing strategy for it to drive quality results.
Free On-Demand Webinar: Mobile Metrics 101 – A webinar which is essentially a crash course on app analytics. The webinar is targeted for web marketers who need measure metrics that will help them gauge their app marketing success.
App Entrepreneurs and Marketers Facebook Group– This closed Facebook group prides itself on being the largest app entrepreneur community. It is exclusively for people who are building their app business and currently has over 20,000 members who help each other by sharing app advice.
App Marketing Podcast by Steve P. Young – This is probably the best app marketing podcast you can find online with new episodes added weekly. Listeners get valuable lessons, and insider tips and tricks from successful mobile entrepreneurs worldwide.
App Marketing Manifesto – A free report on effective strategies to help you turn your app into a bestseller. As part of the free appreneur training material, this report also divulges the secret to achieve more app views, downloads and revenue.
10 Big Brand Strategies For Mobile App Marketing – A free eBook that describes the strategies big brands incorporate to market their mobile apps. It also sheds some light on current app industry trends and techniques to grow your mobile app user base.
With the right strategies in place, it is possible to be successful in getting your app viewed and downloaded by your target audience. We hope this list of resources helps you supercharge your mobile app marketing efforts.
This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model.