
Utilizing videos in a digital marketing strategy can offer an insurmountable amount of leads, traffic, and ultimately revenue. Due to the fact that videos offer visual and audio, viewers are much more likely to be engaged than compared to reading a block of text. Further, implementing a video marketing strategy into any business model can effectively help increase the website’s ranking. Within this post, we will take a close look at video marketing and its direct effects with regards to search engine optimization. By the end of this article, you’ll have a much better understanding as to what the marketing is and how to incorporate it into your business model.
In layman’s terms, the marketing can be best described as utilizing videos within your marketing campaigns to grow your business. There are many types of videos that companies regularly use within their video marketing campaigns which typically include promotions, reviews, customer testimonials, and even live events.
Recently, Forrester.com published an article discussing the importance of videos in a marketing campaign. If video is 53x more likely to rank on Google than traditional plaintext. Additionally, videos themselves have the ability to grab a visitor’s attention much more than what simple text does.
An example of our videos:
There are a plethora of reasons that video marketing should be incorporated within any working campaign.
Unlike a simple block of text, videos have the ability to thoroughly increase click through rates due to the fact that user engagement is much higher. Because the videos themselves incorporate video and audio, viewers are much more likely to have their attention focused entirely on the video.
Generally speaking, videos tend to receive more engagement, shares, and ultimately comments and compared to a traditional article. Due to the fact that videos allow for much more customization and creativity, viewers of the video find themselves experiencing a new environment each and every time they view a particular video. Unlike regular text posts, videos remove the mundane and repetitive feeling of reading.
First and foremost, mentioned above, a video is 53x more likely to rank highly in search engines when compared to simple block style text. Due to the fact that most video marketers utilize websites with high authority to host their video (such as YouTube or Vimeo). Within the descriptions of their videos, many marketers typically leave a backlink to their website, which will help further improve one’s rankings.
As the video generates awareness, it collects additional views, shares, and even comments. Thus, over time, the video increases in authority and helps promote the rankings of one’s website.
Video marketing continues to be one of the most effective forms of digital marketing to this day. Not only does it allow for greater viewer engagement, increased brand awareness, and increase click through rates, videos offer a unique SCO opportunity that can help boost your rankings on various search engines.
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