As most of our readers will know, SEO is a tough game. Things are constantly changing and the web is getting more and more crowded with competition.
Thankfully, there are three things you can do to keep up and stay on top of your SEO game. The first and most important is to make sure you keep getting better at it. Secondly, you need to ensure you have the right tools for the job and, finally, you need good clients to pay the bills. Today, we’re going to focus on the tools – not just any tools but extensions of the one tool we all use most regularly. Yes – the humble web browser.
LRT Power*Trust – are you still looking for the Google Toolbar PageRank replacement? Well, you can stop now. This powerful little extension from the Link Research Tools team in Austria does a great job at replacing it. It will assist you in assessing SEO LRT Power*Trustmetrics on-page, domain and top domain level. The LRT Power metric evaluates the strength of a page based on the number of links, while LRT Trust measures the trust of a webpage.
Impactana Content Marketing Toolbar – Impactana divides social metrics into ‘Buzz’ (essentially social media likes and shares) and ‘Impact’ (in other words – links, comments, views and downloads). This is a fantastic tool for any content marketing research, because you can get a quick performance overview for any page you visit.
Majestic Backlink Analyzer – this one is a classic and one of the best extensions for quickly evaluating the approximate number of links pointing to any page, domain or a subdomain you are viewing.
In addition to link count, the Majestic extension also shows you their Citation Flow and Trust Flow, which are similar, in principle, to LRT Power and Trust metrics but represented as a score ranging from 0 to 100.
Ahrefs’ SEO Toolbar – can quickly provide you with the following metrics: domain rating, URL rating, number of referring domains and social metrics.
Ayima redirect path checker – is a very cool extension that lets you see the URLs your browser has visited on its journey to the current page on display. This is very useful to help identify redirect chains and the like.
Link Redirect Trace – another good redirect path extension but with more options. In addition to the redirect path, LRT Link Redirect Trace will also show you LRT Power*Trust metrics and the backlink count.
MozBar – a classic from Moz, this extension enables you to quickly check Page and Domain Authority metrics as well as some of the key page elements like Meta Title, Meta Description, Rel=”canonical” and more. One of the most useful features comes in the form of a link highlighter which you can use to quickly see external, followed, and no-followed link on the page you are browsing.
The Mozcast extension will let you see the Mozcast temperature directly in your browser. This is quite handy for instances when you have forgotten to check the SEO ‘weather’ in the morning. Don’t let the next Google algorithm update surprise you!
So, there you have it – a selection of extensions for your web browser which will hopefully make your hard work a little bit easier (and more insightful), day-to-day.
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