We all are used to think that we have some expertise in modern digital media. That’s because most of us are using social media on a daily basis. However, a mere usage does not mean we have an advanced expertise about the industry because there is so much more that we can learn.
Experienced digital media marketers agree that there are some particular principles, or laws, that need to be learned in order to understand the industry and be able to operate a business in it. In this article, we are going to review these laws and bring you up to date with the latest strategies in digital marketing.
Law #1: Quality
In social media, like any other type of digital media, quality is better than quantity. For example, you might have even a million followers on Twitter but it won’t help your business because they can easily stop paying attention to your profile and disappear. However, if you have only 500 followers who are interested in your tweets, share them, and keep the conversation going, your business is much more likely to flourish.
Law #2: Influence
In simplest terms, influencers are those users who have a good reputation and can impact the decisions of others. Your business will greatly benefit from them if you promote your content using their help. The reason for this is simple: many people read their posts, so you will gain access to a wider audience. Reaching more people is one of the most important strategies for any business, and influencers are perfect for that.
Law #3: Listening
Business used to be very different because the brands talked and customers listened. This has changed because in the digital media industry, you have to listen to the audience. By reaching out to them, you will discover their preferences and needs, the factors that are critical for designing products and services. People talk only about things that interest them, so if your products do not add value to them, you will end up in the club of failed brands.
Law #4: Patience
Rome wasn’t built in a day. Like the people who built it, you must be patient because a great business does not develop overnight. Even though it is possible for some brands to achieve incredible growth and hit a 5-year target in nine months, successes like this are very rare and you should not rely on thinking that you will catch lightning in a bottle so easily. Instead, it is a better option to commit to your business and work hard every day. This way, you will build your success and appreciate the business, which is way better than giving up after several months.
Law #5: Specialization
I-am-an-expert-in-everything approach is not going to work here. According to this law, you should figure out your ideal operating area and focus on it. For example, if you run a professional writing service, your social media page should contain articles related to this area; for example, essay structure, anti-plagiarism techniques and so on. If you don’t have sufficient expertise, feel free to hire outside help.
Law #6: Acknowledgement
This law says that building relationships with customers online is just as important as having met them in person, so no one should be ignored. Acknowledge every person who reaches out to you because it is your job to make sure that your brand has a good reputation among people who contacted you. Who would want to deal with a company that treats customers badly, right?
Law #7: Reciprocity
It is great when other share and talk about your content! Now, it’s your turn to return the favor. You must be a customer-oriented company in all senses if you want to achieve success in digital media business. All you need to do is show your customers that their content is interesting and relevant as well by sharing and talking about it with others.
Law #8: Accessibility
Imagine the situation: you have shared some content on Facebook and people liked it. Some of them tried to ask you some questions regarding the content, but you did not respond. How do you think these people would feel? Right, ignored. To avoid being replaced with some other businesses that care about relationships with the customers, you should always be available for any kind of inquiry.
Law #9: Compounding
This law should be embraced because an interesting content is very likely to be shared on other social media platforms. Thus, your business should encourage the viewers to share the content you produce. There is a great bonus in all this for you because Google appreciates shared content and ranks it higher in the search results. This means that you open another way to find you online.
Law #10: Value
An apparent promotion of products and services may cause a negative or neutral reaction in viewers simply because it does not add any value to their online conversation. Therefore, you should focus on creating value for conversations by sharing relevant content. This way, people will notice that you pay attention, which is critical in digital media marketing.