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MECO highlights stories about their workers on their blog, which gives site visitors insights into the company and a peek behind the scenes. For example, they highlight one of their manufacturing engineering managers and share information about what he does for the company and how long he's been there. There are many different ways to share a story, including tapping into why the founders started the brand and unique elements of the business. 4. Use Videos Videos have a huge impact on site visitors, and your blog is a perfect platform to embed videos about your products and services. About 90 percent of survey participants indicate product videos help them decide whether or not to buy. Look at how you can highlight your products and educate your audience in a fun way, such as an animated video showing the benefits of using your product or service. You can also highlight customers via testimonial videos. Videos are a nice break from reading text and allow visitors to grab information in short bursts. 5. Include Visuals About 32 percent of marketers say creating visual content is the most important form of marketing, even rising above blogging. However, blogging and visualizations don't have to be two separate things. You can certainly add visuals as part of your overall content strategy and enhance your articles with infographics, data-based animations, charts and graphs. Make sure the visual relates to the topic at hand. If you sell lemons, you might create content about why your lemons are 50 percent sweeter than other lemons on the market and add a visual showing the sweetness of each kind with yours in the center.

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