blogging tips

 

Imagine you’ve just created a beautiful landing page for your business with all the correct elements – great visuals, an engaging headline, and a clear call to action. But there’s one thing missing – traffic. Now, what are you supposed to do?

 

Will you sit there and wait for people to come to you? Of course not! You must be proactive and go out there to get the traffic flowing. And one of the best ways to do that is by writing blog posts.

 

Yes, you read that right – blogs can help improve traffic on your landing pages. Here’s how:

 

1. Blogs are great for SEO


It’s simple! Including relevant keywords in your blog posts makes your landing page more visible in search engine results pages. And the higher you are on those pages; the more likely people will visit. But wait, there’s more! Not only will blogs improve your visibility, but they’ll also help you attract organic traffic.

 

For instance, if someone searches for a keyword you’ve used in one of your blog posts, and your post comes up in the results, they’re more likely to click on it and be led to your landing page. For further information to ace your SEO game, read this to know more about the secret sauce to SEO.

 

2. Blogs give you a chance to show off your knowledge


Do you think people will take you seriously if all they see is a landing page with no content? Probably not. A blog allows you to show that you know what you’re talking about. By writing informative and engaging blog posts, you can establish yourself as an expert in your field.

 

Write helpful and informative blog posts that offer value to your readers. If they see that you know what you’re talking about, they’re more likely to want to learn more from you – which could eventually lead them to your landing page.

 

Also, don’t forget to include a link to your landing page in your blog post so people can easily find it! The most clicked element on a blog post is usually the Call-To-Action button or anchor text, so make sure it stands out.

 

3. Blogs help build relationships


Who doesn’t loves a good story? By sharing your company’s story and values on your blog, you can connect with your readers on a more personal level. And when people feel like they know and trust you, they’re more likely to do business with you.

 

So use your blog as an opportunity to build relationships with your readers. Write exciting and engaging posts, and be sure to respond to comments so people feel like they’re being heard. Now that’s the kind of relationship that can lead to conversions! Relations also require some give and take.

 

You may also share other relevant blog posts (from non-competing businesses) on your blog – it’ll show that you’re generous and want to help others, and people will appreciate that.

 

4. Blogs can be used to drive email


Blogging is a powerful tool that should not be underestimated. And now that you also know how it can help improve traffic on your landing pages, there’s no excuse not to get started! Unless you’re a natural-born writer, it may seem daunting at first.

 

But don’t worry – we’ve got you covered. If you aren’t a wordsmith, crafting blog posts can be time-consuming. If that’s the case, we suggest you outsource this task to a content marketing agency that can help you create high-quality blog content optimized for SEO.

 

5. Blogs provide social proof


When people see that you have a lot of engagement on your blog posts (likes, shares, comments), they’ll be more likely to think you’re an authority on your topic. And when people see that others are engaging with you, they’ll be more likely to want to engage with you as well.

 

The formula is simple: social proof + blog posts = more traffic to your landing pages. Now that you know how blogs can help improve traffic on your landing pages, it’s time to get writing! Yes, it takes time and effort to maintain a blog. But it’s worth it, we promise.

 

6. Blogs help you generate leads


If you’re not generating leads from your blog, you’re missing out! You can turn readers into leads by including a lead capture form on your blog. And once you have their contact information, you can start nurturing those leads and eventually convert them into customers.

 

Yes, you wish you already had a list of leads to work with. But don’t worry – your blog can help you build one from scratch. All it takes is a little effort and time, and pretty soon, you’ll have a list of leads you can start marketing to.

 

7. Blogs allow you to show your personality


Wait! Don’t leave yet! We know you’re not a writer and don’t have time to blog. But hear us out. Blogging is about more than just writing. It’s also about showing your personality and connecting with your readers personally. And that’s something anyone can do. And it doesn’t matter if you’re not a writer – your readers will appreciate your authenticity, which is essential.

 

All you need to do is be yourself and write as you would talk to a friend. Soon enough, you’ll build a rapport with your readers, and they’ll be coming back for more. Remember, the online world can be a cold and impersonal place. But your blog doesn’t have to be. So show your personality, and watch your traffic – and your conversions – soar.

 

8. Blogs help you build relationships with other businesses


You’re not the only one blogging- millions of other businesses are doing the same thing. So why not use your blog to build relationships with other businesses? It’s a great way to get your name out there and network with other like-minded individuals.

 

Not to mention, it can also lead to some great business opportunities down the road. So don’t be afraid to reach out to other businesses and start building relationships. You never know where it might lead.

 

9. Blogs help you establish trust


Trust is important – especially when it comes to businesses. But unfortunately, trust is hard to come by these days. With so many scams and fake news stories, it’s no wonder people are skeptical of businesses.

 

But you can use your blog to help establish trust with your readers. How? By being transparent and authentic. Show your readers that you’re a real person, and let them get to know you and your business. The more they know about you, the more likely they will trust you, and that trust can go a long way in conversions and sales.

 

10. Blogs can also help with your sales


You’re missing out if you’re not using your blog to sell! Your blog posts can drive traffic to your product or service pages. And if you do it right, you can use your blog posts to close sales. Just make sure that your sales pitch is subtle and not too pushy. You don’t want to turn your readers off by trying to sell them something they don’t want.

 

Conclusion


Understanding what your audience wants to read is key to a successful blog. Once you’ve figured that out, it’s just a matter of creating quality content that will help you achieve your business goals – whether that’s generating leads, establishing trust, or making sales. So what are you waiting for? Get writing! And that’s a wrap!

article-writing

 

In this digital age, it is more important than ever to have a strong online presence. One of the best ways to achieve this is by writing well-crafted articles that capture people’s attention. When done correctly, this can result in increased website traffic and better search engine rankings. In this blog post, we will discuss the benefits of writing great content and provide tips on how you can improve your writing skills.

 

1. Quality content is key to attracting readers


To write a good article, you need to have something interesting to say. But more importantly, you need to be able to articulate your thoughts in a way that is easy for readers to understand. That means using proper grammar, punctuation, and spelling. It also means using clear and concise language.

 

If your article is full of typos and errors, it won’t do well. For instance, blogging is a form of writing where people can quickly skim through and pick out the main points. If your article is difficult to read, people will likely move on. And if it’s full of errors, they’ll think you’re not credible.

 

On the other hand, a well-written article will capture people’s attention. They’ll be able to quickly understand your points and see that you’re an expert on the subject. As a result, they’ll be more likely to trust what you have to say and continue reading.

 

2. Well-written articles are more likely to be shared


As we all know, the Internet is a very big place. With so much content out there, it can be hard to get noticed. But if you write something that’s truly worth reading, people will be more likely to share it with their friends and followers.

 

Think about it this way: would you rather read an article that’s been shared by dozens of people, or one that’s been shared by no one?

 

The answer is obvious. A well-written article has a much better chance of being shared than one that’s poorly written. And the more people who share it, the more exposure your article will get.

 

3. Writing for your audience will help you attract the right readers

Since you know who your target reader is, you can write content that appeals to them. Write about interesting and relevant topics to your target audience, and make sure to use language that they will understand. You should also avoid using jargon or industry-specific terms that they might not be familiar with.

 

By writing for your audience, you’ll be able to capture their attention and keep them engaged with your content. This will help you attract more readers, and ultimately, generate more leads for your business.

 

If you’re not sure who your target audience is, take some time to research your market and define your ideal reader. Once you know who you’re writing for, crafting engaging content will be a breeze.

 

4. Use keywords and other search engine optimization techniques


If you want your article to be found by people who are searching the web, you need to make sure it is properly optimized for search engines. This means using the right keywords throughout your content, as well as other optimization techniques like backlinking. By doing this, you can ensure that your article comes up high in search engine results, making it more likely to be seen and read by potential readers.

 

Use the following tips to make sure your article is optimized for search engines:

 

  • Choose your keywords carefully
  • Use keyword density in your favor
  • Utilize backlinking strategies
  • Optimize your title and meta tags
  • Use other SEO techniques like social media integration

 

5. Write headlines that capture the attention


Once you have a good understanding of who your target audience is, it’s time to start writing headlines that will capture their attention. Write headlines that are clear, and concise, and make use of powerful words that pack a punch. A great headline can be the difference between someone clicking on your article and moving on to something else.

 

Make sure to also avoid using clickbait headlines, as these can damage your reputation and make people less likely to trust your content in the future.

 

6. Edit and proofread your work before publishing


Of course, once you’ve finished writing your article, it’s important to go back and edit it. This includes checking for any grammar or spelling errors, as well as ensuring that your article flows well and is easy to read.

 

It can also be helpful to have someone else read over your work before you publish it, to get a second opinion. Once you’re happy with your article, hit that publish button and watch as your readership grows!

blog-post-writing

 

Are you planning to start your blog? Have you ever done it before? If you haven’t, there’s no reason to worry or panic. You are not the first, nor will you be the last. You won’t need to reinvent the wheel to make a successful start.

 

The number of bloggers in the United States is estimated at nearly 32 million. If you are one of them, or if you are planning to join their ranks, we are going to make it easier for you. Below is a list of the best tools you can use to make the writing process more practical, efficient, and fun.
 

Google Docs


Google Docs has made the lives of writers so much easier by eliminating the risk of losing content or keeping track of multiple revisions and changes. It is particularly helpful if there are several people working on the same blog, sharing comments and edits. They no longer have to send documents as attachments, losing time on downloading, revising, and returning them by email again.

 

With Google Docs, it all happens concurrently. Owners of documents can set different access levels, depending on whom they want to just view, comment on, or edit their work. Add plug-ins and retrieve any of the previous versions to track revisions and edits. Once you start using it, you’ll never want to switch to anything else.
 

Grammarly


If you’re into blogging for the long haul, Grammarly is your most reliable friend. This is one of the most trusted online grammar checkers, which is updated regularly. Whether you are a local news writer, marketing specialist, or fiction writer, it is an absolute must to make your blogs error-free.

 

Grammarly makes it so much easier by suggesting the correct or alternative versions of words or phrases as you write. Even its free version is capable enough to help identify and address the most embarrassing mistakes you wouldn’t want your readers to spot in your blogs. The paid version is totally worth your subscription. It analyzes texts for grammar, punctuation, and style. You can also run them to detect plagiarism.
 

Google Trends


This is a free service from Google. It is a great tool to gauge popular interest in a term, phrase, or concept by running them through the site’s search engine. The result is a better understanding of the search volume for those words and ideas.

 

You can use Google Trends strategically to write about topics that have a higher likelihood of piquing reader interest and engagement. The metrics are divided by regions, countries, and languages, so you can plan your audience targeting actions accordingly.
 

Sumo


Sumo is one of the more popular blogging tools among both starting and experienced bloggers. It has a number of extremely handy features, such as the List Builder, Smart Bar, and Heat Map. What’s more, you can use it on WordPress websites. Sumo allows you to increase your email list by transforming casual visitors into loyal and regular readers. With Sumo, you can develop attractive pop-ups that people won’t help clicking.

 

If you go for the paid version, you will get access to an even larger pool of tools and features. This is particularly helpful for those involved in digital marketing and content creation. Customers enjoy the versatility of this email capture tool, as well as the analytics it generates for evidence-based assessments.
 

Canva


Canva is another trusted resource for bloggers. Blogging is not just about writing. Great images can do wonders for enhancing the visual and emotional impact on your readers. You can use images to illustrate your points. More often than not, people tend to be more susceptible to buying into arguments through visual and pictorial representations.

 

Canva is a real trove of tools and resources when it comes to images. Whether it is infographics, graphic images, and templates, Canva has it all.

 

Finishing Touches


Blogging is a form of creative writing, and it requires advanced skills set to succeed. Whether a novice or a renowned blogger with a large following, you need to keep the bar high at all times. Slippage, errors, and rambling are not your options.

 

Keep honing your skills to ensure continuous learning and improvements. Make the most of the recommended tools to stay ahead of the curve, push the envelope, and act as a role model for other bloggers.

 

Author

Carl Hill is a popular writer and educator. He has been blogging for over a decade, covering a broad range of academic and non-academic subjects. Carl has also been helping hundreds of students hone their writing skills using online tools, apps, and best practices in academic and popular writing.

Blogging SEO

 

Blogs can benefit an organization in many ways, but blogs can also provide SEO advantages. Below are 12 reasons why you should (or HAVE TO) be blogging regardless of what type of business you have.

 

1. Increased Visibility


When you start blogs, you can be more visible and reach a more significant number of potential visitors. For example, if a person is searching “Why blogs are good for SEO,” the search results are likely to result in blogs similar to this one. This marketing philosophy can be applied to all industries. It doesn’t matter if you’re a Fortune 100 company or own an ice cream stand at the beach.

 

Blogs are a great way to get your site’s name to be displayed in search results for which the main pages on your site can rank.

 

2. Easy to rank for Specific Keywords


If you’re trying to rank on certain keywords, for instance, “benefits of blogging,” the most effective way to get noticed is to make sure your title and subject are centered around that keyword phrase. When people search for keyword-seeking information, they’re searching since they’re not sure about the benefits of blogging. This is how inbound marketing works.

 

Here’s an example of 10 entrance pages to our website where 8 of them are blogs that have delivered almost 20k visitors to our website over the course of 6 months. This is just a small sample. There are many more.

 

Blog Pages and SEO

 

The benefit that blogging offers is the ability to attract those who are looking for information and then turn these leads into customers by providing special offers like an absolutely free SEO site audit.

 

3. Additional Indexed Pages


Websites that are indexed by search engines need to be reliable and trustworthy. They need to provide trustworthy information to users, and one method they use to determine this is to determine the number of pages that websites have.

 

In general, having a bigger site is correlated with having more reliability for information. However, search engines are aware that this may not be to be the case. That’s why smaller websites are in a position to rank higher than larger sites.

 

If your company follows a consistent strategy for blogging If so, you’re able to index more sites in the future.

 

4. It Makes it Easier to Acquire Backlinks


There are many methods businesses employ to create backlinks. One strategy is to write a higher-quality blog on a topic that has been blogged by others and then conduct outreach to those who are linking to your site.

 

 5. Improved Internal Linking


The entire idea of the concept of internal linking is that it helps help web navigation, create the hierarchy and distribute the link juice. It’s more difficult to develop an efficient internal linking strategy without blogging.

 

As you begin developing the content plan, you’ll discover it challenging to create internal links. Over time, however, you’ll be able to create an internal linking plan that will optimize the performance of your site for the search engines.

 

6. Fresh Content


Google is a fan of up-to-date useful, relevant, and informative content.

 

Through your blog, by regularly blogging, you will be able to provide new content to search engines.

 

Studycrumb and their experts will help you with writing original content, as well as almost any type of academic writing! 

 

7. Better User Experience


One of the most important aspects of SEO is the user experience, and it will play an important role in how your website is ranked.

 

Search engines are looking to provide users with an experience that is unique and draws attention to visitors. Blogs allow companies to create this experience and to be innovative in the content they publish. One method to make your blog more creative is to create an infographic-based blog. These blogs appeal to the users and are the main goal of the SEO efforts.

 

8. Helps Build Authority


If blogs it’s teaching prospective customers about a specific subject.

 

If you keep blogging and build your reputation, you’re becoming an experienced expert within your area of expertise. This builds confidence and a greater level of familiarity with search engines because they can see that other users find your content to be valuable.

 

9. More Valuable Content on Your Website


Every blog post can be a chance for a new visitor, that visitor can become a customer or a lead.

 

It’s a chance to draw new visitors, focus on specific keywords, and provide information that your visitors will love. The more time you invest in creating content that’s relevant, the more likely visitors are to visit your site again.

 

10. You Can Answer Your Customers’ Questions


Rarely do you have the chance to address the concerns of potential customers and concerns before speaking with them? Through the creation of blogs and responding to questions prospective customers may have, and answering their questions, you’re doing exactly what you can do.

 

This is a great strategy not just to increase sales but increase the number of users who are engaged.

 

11. Increase Your Social Media Efforts


If you integrate your social media and blogging strategies, it becomes easy to interact with your fans and build relationships. The more active your followers are and the more they engage with your company.

 

 12. Increased Traffic!


Suppose you can bring more people to your website by creating a new point for interaction for your company. It increases brand recognition and encourages repeat visits.

 

Many popular websites also enjoy a lengthy time frame, making it possible to draw visitors from a natural search for many years.

 

 

blogging success

 

Blogging has exploded in popularity over the past couple of years and there are more than 500 million blog sites worldwide today. There are countless reasons why someone might want to start a blog, but one thing all bloggers have in common is that they want to find success.

 

By investing time and effort in your blog, you will make it more valuable and appealing to both readers and potential buyers. This is important if you want to know how to sell your blog in the future. So without further delay, let’s get into what you can do to find success with your blog.

 

SEO hosting


Everyone who owns a website knows the importance of search engine optimization. Without SEO, it would be impossible to draw in people and find success. And while there are many steps for creating a solid SEO strategy, there is one thing very few people know about. And that is SEO hosting.

 

This type of hosting isn’t common knowledge, but those who have it know how valuable it is. SEO hosting is ideal for people who have multiple websites and want to assign unique C class IP addresses to each of them.

 

When multiple websites are hosted in the same C IP block, Google and other search engines can see these websites are related to one another. Having related sites isn’t a bad thing in the eyes of search engines, but when these sites create backlinks to one another, issues can easily occur.

 

This type of backlinking is known as link-farming and Google often penalizes websites that have too many links that are within the same C class IP. But you can avoid this issue altogether with SEO hosting because it provides you with unique C IP blocks for all of your websites.

 

With SEO hosting, link building will be easier and safer than ever before and you can include as many links to your other websites as you want without the fear of penalization.

 

Find the ideal topic


Choosing the best topic for your blog can be a challenge for some people. But if you want to find success, your readers need to know what your blog is about as soon as they see it. Nobody wants inconsistency, so before you start publishing, decide what you want to write about.

 

Your ideal topic has to be something that your readers want to engage with and something you wouldn’t mind writing about every week or even every day. 

 

Here are a few things you can write about:

 

  • Hobby. Many people have a hobby they are passionate about. You don’t have to be an expert to write about the things you enjoy doing. There are countless blogs online that are fueled by the love people have for their hobbies, such as cooking, music, and fashion blogs.
  • Life experiences. Life experiences teach all of us some valuable lessons, and those who have been through some experiences have a lot of useful advice to share with the world. Life experience blogs can offer advice, support, and build a tight-knit community.
  • Yourself. Some people love to write personal blogs that are all about themselves. This is a great choice for those who don’t want to stick to one topic and are eager to share their thoughts are experiences with the world.

 

Once you have your topic, it’s time to choose a blog name. This name should be descriptive and allow your visitors to conclude what your blog is all about just from reading the name. For example, a food blog can include words such as “cooking”, “meals”, and “recipes”.

 

Write amazing content


As much as 73% of people admit to skimming blog posts, and the biggest reason for that is that they don’t find the blog posts very engaging or interesting. 

 

If you want to provide your readers with amazing content, here are a few things you need to keep in mind:

 

  • Stick to your topic. Once you choose your topic and define a niche, you need to stick to it. Your readers will come to your blog to read about that topic, not something else. If you stray away from the topic too much, you won’t be able to build a community of loyal readers.
  • Add value to your articles. If you want to attract quality readers to your blog and ensure they stick around, your posts need to provide them with some kind of value. Depending on your topic, this could be good advice, a way to solve their problems, or simply a very interesting story.
  • Make your posts easy to read. Blogging isn’t just about typing out a wall of text. Your posts need to include elements that make them easy to read, such as interesting pictures and text that is broken into paragraphs.
  • Be yourself. The best thing you can be when writing is yourself. Your authenticity will help your blog stand out and show your readers your true colors they can relate to.

Final thoughts


Anyone can start a blog, but not everyone can turn that blog into a successful website. If you’re willing to put in the time and effort, it won’t be long before readers start to flock to your blog and engage with your posts. Just remember these tips and you’re good to go.

Perfect Blog

 

As an active marketer, you probably know that you should be blogging. After all, the content marketing strategy is beneficial for both – your personal growth and business promotion. However, when it comes to actually writing the blog post, most people find it easier to make excuses.

 

We don’t have time!

 

We are not good writers!

 

We don’t have anything interesting to say!

 

Will anyone read our blog?

 

And the list of alibis can go on and on! 

 

Yes, at the end of the day, these are understandable reasons, and often even the most proficient marketers struggle with creating engaging content. However, blogging is a lucrative strategy. In fact, the content marketing technique is expected to be an industry worth $412.88 billion by the end of this year. And if you are spending more time making excuses instead of polishing your writing skills – then you are in for a significant loss. 

 

Luckily, we won’t let this happen to you. In this guide, we will tell you what makes a good blog post and how to craft one that brings in a lot of traffic. So without further ado, let’s dive in!
 

Research Your Audience


Brian Clark once said that “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

 

This means that before you start writing your blog, you need to have a clear understanding of your audience and the content that will engage them. If you can’t answer the question: “why would my readers care about this topic?” then you need to continue brainstorming topics that will resonate with them. 

 

In this case, you need to create a buyer’s persona that will help you reflect on the interests of your readers. With a buyer’s persona in hand, you will have a better understanding of your reader, which in turn will ensure that your content is about the topics your audience wants and needs.

 

Explore Topic Ideas


Most aspiring writers assume that they don’t have anything new to say. And with 40 trillion gigabytes of data, this is somewhat true. However, in the World Wide Web, you just have to find a way to talk about the same topic in a better way. 

 

While the topic may already be covered before, you should offer something unique to the audience in order to make it more engaging.

 

When exploring topic ideas, think about what you want to say and find out how it has already been covered. Consider the questions that were left unanswered and how you can bring insights on the material that has not been covered by other authors. 

 

Organize Your Content


Often the writers are overwhelmed with the amount of information you can provide in a blog post. This is where an outline comes in handy.

 

Before starting to actually write the article, create an outline regarding the information you plan on offering to the readers. Do you want them to take your blog post as an:

 

  • Inspiration?
  • Narrative of your experience?
  • Insight into the latest trend?
  • A step-by-step tutorial?

 

With an end goal in mind, you will be better able to understand the points you want to cover. When writing the actual blog post, all you will have to do is expand on the points as required. 

 

Come Up With A Title


While most writers don’t give it much attention, remember that the title itself is your most important marketing tool. In fact, most readers take titles as the deciding factor of your blog. If the title doesn’t attract them, they usually avoid reading the rest of the article.

 

This means that you should give your titles some extra thought. Play around with a few alternatives that are not only attractive but also tells the readers precisely what the article is about. 

 

The title of your blog post should also spark curiosity in the readers. It should be suspenseful and provoke the audience to want more. 

 

Craft A Captivating Intro


In the internet world, you have about 10 – 20 seconds to capture the reader’s attention. In case you lose the target audience’s attention in the first few sentences, you will potentially lose out on a lot of conversions. 

 

This means that the introductory part of your blog post should be captivating – enough to keep the audience glued and continue reading. However, you cannot address the main query in the introduction part. Instead, open up your blog post with a joke or be empathetic about the audience’s pain points. You can also suggest relevant statistics or facts to grip the reader’s attention. 

 

Write the Blog Post


Now that you have finally established the nitty-gritty details of the blog post, it is finally time to write the actual blog post. Here, use the outline you drafted earlier as the blueprint and fill in the blanks. 

 

When writing about a particular topic, expand on the ideas that you already know about. Conduct additional research and gather more information and examples to back up the insights. 

 

It is also essential that you add data such as figures and statistics to establish your main points. However, make sure that you provide proper attribution to the third-party information you add to your content. It is also a good idea to use only accurate and compelling data in your blog post to establish authority. 

 

Don’t Forget To Tie It With A Conclusion


Similar to the introduction, the conclusion of your blog post is an essential element. With a captivating ending, you can encourage your readers to take the desired action. 

 

In most cases, the writer summarizes the article and lists the key takeaways to re-educate the audience. However, there are many other ways to end the blog post.

 

For example, you can ask the readers a question and ask them to comment below. Or you can add a call-to-action (CTA) and encourage the readers to either buy from your brand, share your blog post, or subscribe to your email newsletter. 

 

You can also provide links to other blog posts written by you and try to attract more readership to your website. 

 

Add Relevant Images


Albert Einstein once said that “One picture is worth a thousand words!” And with today’s population of visual learners, his words cannot be less authentic. 

 

In fact, blogs with relevant visuals get 94% more views than those that lack imagery. This means that if you neglect adding pictures to your article, you will potentially see less effective results. 

 

To make your blog post stand out, choose a solid and relevant feature image. The good thing is that you don’t need to go for custom images for your blog. Instead, you can easily buy stock photos and make your post visually appealing in an affordable manner.

 

However, when using stock photos, check their licenses and make sure they are available for commercial use. Give credit/attribution where it’s due. And don’t forget to aim for relevancy with the content of your blog post. 

 

Besides the featured image, look for photos to use throughout your blog post. As a general rule of thumb, go for one image every 300 words. Make sure to save the pictures using keywords of your blog post. It is also a good idea to use small-size images as large dimensional images can impact the load time of your blog post. 

 

Proofread And Edit


Grammar mistakes can kill your credibility as a writer, so make sure that you don’t overlook the task of proofreading your blog post. Go through your article, first manually, and secondly, using an automated grammar checking software. You can also ask a grammar-conscious friend to go through your blog post and check the readability to ensure that the content is going in the flow. 

 

It is also advised to check for essential SEO elements before publishing your blog post. This includes:

 

  • Adding the main keyword at least once in your blog post.
  • Internally linking your article with service pages, previous blogs, or landing pages.
  • Writing a meta description of 150 characters with the main keyword included for the search results. 

 

Publish And Share


Once you have proofread and edited your post, it is finally time to publish your post on the relevant medium.

 

Be proud of your writing and share it across all the social media networks to get the word out. And don’t forget to repeat the sharing process once every few days to keep the ball rolling. Remember that the internet never forgets, so continue aiming for the targeted traffic even after moving on to the next blog post. 

 

Conclusion


With this article, we hope that you have understood the basics of writing a blog post. With a compelling blog, you can gain brand awareness, come out as a thorough leader, and attract more leads. So don’t let the opportunity go to waste and follow the above tips to enhance your writing and create the perfect blog post. Good luck!

 

Time Management Bloggers

 

Your big blog idea was amazing and as time went by, it took on a life of its own. You started putting an increasing amount of time into it and were left with no time for yourself. You feel overworked and exhausted. Friends and family complain that you’re always stuck to your laptop.

 

Don’t worry, you’re not alone.

 

In the words of Be A Better Blogger, “The more time you put into your blog, the more successful it becomes. The more successful your blog becomes, the more it demands of your time.” And so the cycle continues.

 

Luckily time management doesn’t mean desperately rushing through everything trying to get it done. Most of it is just getting organized enough to free up blocks of time when you can actually work. Organizing your schedule, organizing your thoughts and organizing your posts.

 

Whether blogging is your career or a part time gig, the question remains, how to make sure that managing your blog doesn’t take over your life? Fret not, because we’ve got you covered. Follow these 10 simple tips to ensure constructive and organized blogging time:

 

1. Set S. M. A. R. T. Goals


Remember when you first started out your blog? You knew exactly what you meant to do with it. You had a clear vision for it. And now it just seems like a mishmash of posts thrown together. So sit down, clear your head and figure out the goals for your blog. When setting goals, use the S. M. A. R. T. method i.e. your goals should be specific, measurable, attainable, relevant and timely.

 

So e.g. if your goal is to increase traffic on your site, your S. M. A. R. T. goals would be:

 

  • Specific – Increase website traffic by 20%.
  • Measureable – Tracking the rate through Google Analytics.
  • Attainable – Derive traffic via increased number of posts, social media and email marketing and guest posting.
  • Relevant – Increased traffic will lead to increased exposure on social media.
  • Timely – Increase the number of posts in next 6 months, which will result in increased website traffic by 20%.

 

Keep in mind that these goals won’t be achieved in a week or two. This is your game plan for the next 6 months to 1 year.

 

2. PYOP – Plan Your Own Posts


An easy way to stop your blogging activities from taking over your life is to have a blogging planner or blogging schedule. Blogging is no longer just writing and publishing a post. It’s a whole industry of online publishing now. Plan when to research, when to write, when to edit, when to reply to comments, when to promote your content, when to read other blogs, when to comment on other blogs.

 

Now that you have your schedule sorted – stick to it! Focus on the task you’ve set for yourself and get it done. You can watch those captivating food videos later. There’s no use of creating a schedule if you choose to ignore it and do what you please.

 

3. Jot Down Those Ideas


Got an idea for a blog post? Write it down. Always keep a pen and notepad handy. Although many people now prefer note taking apps instead of the paper and pen route. If you’re a part time blogger, chances are you won’t have time to sit down and brainstorm ideas. Your best ideas are going to come to you when you’re making tea, eating out, commuting to work or buying groceries.

 

Use that camera shortcut key on your phone wisely. See something you could blog about? Take a picture! It doesn’t have to be perfect, with the best lighting – it’s a reference of what you saw and liked. Having an interesting conversation? Record it with your phone’s voice recorder. Although, be careful about this one. Many people may not like being recorded.

 

4. Research Starts With Friends


So you’ve chosen a topic to write about and are sitting down to do some research. Although the Internet serves as a good resource – fast and easily accessible, everything online is something someone has already read. In my opinion, nothing matches the quality of first hand feedback. One thing I like to do (and annoy my friends with!) is call up a couple of friends, ask them what they think of a specific topic and jot down their replies.

 

This way, your content will always have a fresh angle. Of course, if your friends threaten to cut all ties with you like mine have, it may be better to switch between various friends and members of the family to annoy, I mean, question.

 

5. Cut off All Distractions


Sign out of your email, close your Facebook and put your phone on silent. To focus, you need to cut off all distractions. Don’t get up when the doorbell rings, let someone else handle it. Turn off the TV, or close the door to tune it out. Don’t cook the healthiest dinner and order Chinese food instead. Don’t clean up the mess your kid made on the kitchen floor – let your husband (or wife) do it.

 

Basically, unless it’s an emergency, don’t leave your work mid-way. You only have a limited amount of time allotted for your blogging activities, don’t give it up.

 

6. Don’t Edit, Just Write


Finally, it’s time to write. Arguably, the most difficult part is how to craft that perfect opening sentence. The answer? Don’t. Wasting time and energy at the start will leave you demotivated for the rest of the post. Instead, focus on writing as much as you can – leaving the editing for the end. Nitpicking will only hamper your writing.

 

How I like to start is by creating an outline or template of what I want to write about. Then I focus on writing the rest of the post. Somewhere in the middle of it, I come up with the right sentence on how to start the blog post.

 

Write your posts in a way that makes even you want to read them. Relatability and ease in understanding is the key here. Of course, every blogger has their own voice and however objective or intense it may be – it isn’t worth anything if people don’t read your blog.

 

7. Don’t Try to Do It All


Don’t try to be the Jack of all trades. It doesn’t work. Focus on what you are best at – creating quality content. Instead of trying and failing to manipulate pictures, or edit video content, outsource it. Use freelancer.com, elance.com and fiverr.com to get the best quality work at the lowest price. You can even set up a virtual assistant who will take care of any projects you throw his way.

 

Of course if you’re a newbie, this may seem expensive. But since more and more people are opting for blogging as their side gig and a day job as their main source of income, more and more blogs get neglected just because people don’t have time to do it all anymore.

 

8. Schedule & Automate


Schedule that social media and automate whatever processes you can. For social media scheduling, a number of paid options are available like Hootsuite, Everypost and Buffer. These tools require you to sign in with your social media accounts (Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr etc.) and then schedule what you want to post.

 

They have features for shortening URLs, pulling pictures from various online resources like Instagram, Tumblr etc). You no longer have to jump between Facebook and Twitter and Google+ – you can do it all in one place! If you want a free option, then TweetDeck is best for Facebook and Twitter – however it only has limited features for Facebook posting.

 

Got freelancers working on your blog? Automatically track their time and progress on your project with Minterapp or Toggl, tools meant for freelancers and startups.

 

9. Guest Blogging


Running out of blog ideas? Got writer’s block? Didn’t finish that post you meant to publish today? The answer: guest blogging. Invite your readers and other bloggers of your community to send in their views and posts. Once a week, feature a post sent in by your readers or other bloggers. Guest posting allows you to get a fresh perspective and new content on your website. This is an excellent strategy for extending your reach and boosting your reputation online – as writers will usually post these to their own social channels. Alternatively, you can get user generated content by inviting readers to send memorable pictures from their travels or of a favorite book and a small paragraph saying why. These save time and keep your content fresh.

 

10. Keep up with the Competition


Last, but not the least, remember to read what other bloggers are writing about in your niche. Reading other blogs will open you up to new ideas and help you develop your own writing style. While copying and plagiarism is strictly prohibited, you are allowed to check out what works (and what doesn’t!) with the help of your fellow bloggers. You never know, reading other blogs might give you your next big idea. It also helps you connect with like-minded people and we all know how important networking is, when it comes to blogging.

 

Author:

Kamil Riaz is a Writer and Digital Marketer. He has completed his masters in Administrative Science from the University of Karachi. As a writer, he wrote numerous articles on management, technology and health. You can find him on LinkedIn

Blog Marketing

 

You can write the most well-researched, informative blog post in the world, but it doesn’t mean a thing if no one reads it. Promoting your blog posts is just as important as writing them.

 

Fortunately, there are several quick ways you can get your posts in front of a larger audience.

 

1. Keyword Optimization


Yoast

 

Researching keywords and then integrating them into your posts effectively is key for getting more traffic from search engines. The simplest way to optimize your use of keywords is by using an SEO plugin, such as Yoast.

 

2. Crosslinking


When people like your content, they want to read more of it. Make that easy for them by crosslinking your blog posts to each other. Have you ever spent hours on Wikipedia from clicking link after link because each one sounded interesting? You can apply that same idea to your blog.

 

3. Popups


Pop Ups

 

If you have a specific post you want all your visitors to see, put a link to it in a popup on your site. Worried your popup will annoy people? There’s always the smaller alternative known as the pop-in.

 

4. Social Sharing Plugins


The easier your posts are to share, the more likely your readers are to share them. Add social sharing plugins to your blog so it only takes a couple clicks to share anything.

 

5. Facebook Business Page


With the popularity of Facebook, your blog should definitely have a Facebook business page. Each time you publish a new post, share it on that page. Include an image and a short description to entice readers.

 

Facebook Groups


Look for Facebook groups that focus on the same type of content your blog offers and share your content with them. Before you share any posts, spend some time posting in the group and interacting with its members so that your message doesn’t look like spam.

 

6. Paid Promotions on Facebook


Facebook Promotions

 

If you’re willing to spend a bit of money, promoting your posts on Facebook is a great way to build your audience, as long as you promote them the right way. That means creating an attractive image for the post, writing a headline that gets people’s attention, and optimizing the ad for clicks to your website.

 

8. LinkedIn Company Page


Just like on Facebook, you should also set up a company page for your blog on LinkedIn. You can then share your posts on LinkedIn right after you publish them. LinkedIn also lets you track the impressions your post makes and provides other useful data.

 

9. LinkedIn Groups


You can promote your posts on LinkedIn groups the same way as you would with Facebook groups, making sure you interact with the group first so you’re not simply spamming them.

 

10. Subreddits


Subreddits

 

Search Reddit for subreddits that relate to your blog’s content. Keep in mind that Reddit comes down hard on spam, so always read the rules for the subreddit you choose and make plenty of legitimate posts with your account before posting to promote your blog.

 

11. Google Plus Profiles and Pages


Google Plus may not be as popular as several more prominent social networks, but there are some parts with quite a few users. Share posts on your profile, and set your posts to public so anyone can view them.

 

12. Twitter Profile


Twitter Profile

 

It’s not difficult to build a large number of followers on Twitter, and once you do, you can share your posts with all of them through a few well-timed tweets. For the best results, come up with multiple headlines and images to mix and match, so you can promote your post several times without looking like you’re advertising the same post over and over.

 

13. Instagram Profile


You can add a link to either your blog or a specific blog post on your Instagram profile, so people see it whenever they visit your page. You’ll have to share images frequently and insert popular hashtags for the best results.

 

14. Pinterest Boards


There are two types of Pinterest boards you can create to promote your blog posts. You can make a board exclusively for your blog and pin all your posts there, or you can create a board related to your blog’s content, and pin both your blog posts and other related content so it doesn’t look like you’re just promoting yourself.

 

15. Buffer


Buffer

 

Sharing your content on every social network multiple times is a time-consuming process. One tool that can help is Buffer. Connect all your social media accounts and schedule in advance when you want Buffer to post for you.

 

16. Meet Edgar


Meet Edgar is also a social media automation tool, like Buffer. The difference is that Buffer simply posts on schedule according to your post queue until it’s empty. Meet Edgar keeps your content in a library and shares it as much as you want.

 

17. Email Broadcasts


Make sure your blog has an email opt-in box where readers can subscribe to your content. Whenever you post something new, email it to everyone on your list.

 

18. StumbleUpon


StumbleUpon

 

StumbleUpon recommends content to its users, and it can send you significant traffic if you build up a following. The best way to find followers is to follow others and liking the content they share.

 

Conclusion


Promoting your blog posts may seem like a lot of work, but all of these methods are fairly fast. Try them out and see which ones give you the best results.

 

To discover more ways to promote your blog posts, read this article.

 

Author: Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In her spare time she loves scuba diving, watching movies and catching up with friends. 

Blog Post Types for Traffic

In today’s online marketplace, content marketing is one of the most efficient marketing strategies. It can generate positive short and long term results, and it becomes passive and free after everything’s set. Text-based content is the most used form of content nowadays, and people leverage blog posts in order to generate traffic.

 

Good blog posts that catch people’s attention is the fuel that facilitates the main engine of websites and blogs. The better the blog posts, the more traffic your blog will receive, and the more you can profit from it. If your blog posts are extremely relevant, unique, and impeccable, you will have the following benefits:

 

1. Search Engine Rankings

 

Google, Yahoo, AOL, and so many other search engines will begin to index your content and display it as a relevant first page result for different sets of keywords. So when someone searches for something, your blog posts will be the ones who will capture the attention.

 

Here’s an example from our blog. 8 of the top 10 landing pages for our site are blogs. These blogs deliver residual traffic.

 

blog-traffic

 

2. Social Media Shares

 

Successful blog posts sometimes become viral; therefore, your blog will be flooded with a lot of traffic. You’ll be able to sell more products and services in no time!

 

Here are some resources on some of the most popular posts of this past year:

 

 

3. Direct Advertising

 

I’m strictly referring to two forms of direct advertising. First is the backlinks that you’ll receive after publishing a valuable instructional blog post for example. The second one is the word-of-mouth marketing, which happens through the use of social media communication channels or through face-to-face interactions.

 

Now let’s get a little practical and talk about the best types of blog posts that can bring you more page views and an improved business performance:

 

1. How-To Guides and Tutorials


When people enter the web, they’re looking for something. What could it be? Well, most of the search strings are questions. People tend to ask Google something, and expect to get the best answer. If your business is solving other people’s problems and needs, you can start writing how-to guides and tutorials that show the explanation to your target audience’s issues.

 

Blog posts are the perfect content format which is meant to train and teach someone how to do something. It could be anything; how to workout, how to learn, how to paint, how to do business, and basically every possible subject that’s out there. Nowadays, we live in a digital era in which every subject and domain of activity are filled with information.

 

You can be the one who educates your interested buyers how to solve something through the use of your products or through the use of affiliate products. These types of blog posts capture a lot of attention and they’re extremely profitable in sales.

 

Here are some resources on how to write a kick-butt how to blog post:

 

 

2. “Top 10 X, Y, Z”


We all know the “Top Ten Tips On How To Do X Activity/Thing”. These type of articles gain a lot of social media traction and are extremely easy to write. You just decide upon an article subject, and you find ten assembling facts/tips/strategies concerning that subject. Exactly like the article you’re reading right now.

 

Think about it, why did you start reading this article in the first place? Well, an answer could be the fact that you’re used to this form of content, and you find it easy to digest and remember. It’s all organized, and it usually contains straight-to-the-point information.

 

3. Controversial Subjects


Controversial subjects are a great way to capture the eye of your future readers. Find a subject that could be either sarcastically stated through a title, or find something that is actually controversial and you believe it would gain interest. It could be a controversial idea about something, a controversial statement (but watch it), and something basically out of the ordinary.

 

People are extremely curious and intrigued by these types of titles. Imagine reading a subject like: “President Obama Hasn’t Told the Whole Truth About The Journey to Mars”. It’s something that makes you click. You want to know what he has hidden. This type of statement is kind of controversial; usually these subjects are overly exaggerated.

 

That’s why you must not overcome the limits of common sense and decency.

 

4. Infographics


Infographics, if we split the words, it results: information + graphics. It’s basically a long “kind of” article with a lot of statistics, text, and graphic content like images. An infographic’s purpose is to educate the reader/viewer in a short period of time. All the information is written strictly to the point, making it more like a map of information.

 

5. In-Depth Product Reviews


Product reviews are also a good way of getting more traffic to your blog or website. I’m not talking about the 300 words product reviews. I’m speaking of in-depth explanations of how a product works, how it solves your problems, and why it’s completely important to purchase it. These products are reviews are usually written by professional copywriters who know how to pitch products and services.

 

Conclusion


Blog posts are a gold mine when it comes to traffic generation. You can get so many page views by making few of your blog posts rank better in the SERP’s and also make them popular across social media. With a little bit of your time, effort, and commitment, you will be able to improve your blog’s popularity and the number of your sales.

 

Author’s bio:

Micheal Gilmore is a Content Manager at Resumesplanet. He’s psyched about marketing, business, blogging and SMM. In his parallel life, he loves hiking and can’t wait to see the Himalayas one of these days. Connect with Micheal on Twitter

 

Copyright: csabino / 123RF Stock Photo

Blog Writing Tips

You may think writing a blog is easy. You just sit at a computer, pick a topic and write. But for a successful business or promotional blog, there are some key steps you can take to ensure your information is organized and readers keep coming back for more.

 

1. Organize your thoughts


If this is a personal blog, pick a topic and think through the message. Is it a blog about fall dinner recipes? If so, come up with a catchy title for each post that describes what it will be about while catching readers’ attention. If you plan to include bullet points, or steps as in a recipe, start with an introductory paragraph that leads into the main content of the blog. localmilkblog.com combines country recipes, beautiful photos and clever writing about how each recipe came to be and a personal narrative about the food. It’s inviting, warm and informative.

 

2. Organize your content


If you are promoting a skill, such as carpentry or cake decorating, use headers that include a story about yourself, your expertise, products you offer, videos or media clips and a link to order. Include videos. A blog can be arranged like a mini website and if the content is well organized, people will come back for new information. Ana-White.com is a good example of how information and her carpentry services is well organized and well written. She posts excellent how to videos that explain each project step by step. She keeps the tone light and friendly so readers feel as though they know her, her work and her family. A blog is different from an editorial in the New York Times and should have a friendlier tone.

 

3. Use proper grammar


You could write a blog with lower case and text abbreviations that is meant just for your inner circle, but for any kind of business or professional blog, correct sentence structure and grammar are a must. Grammarly.com is a good website to check your grammar. You can find spell check, which will raise red flags about improper grammar in Microsoft Word. Also, try to find your voice and be consistent. Find your audience and fine tune your voice.

 

For example, if you’re blogging for a ballet barre company, you should be familiar with ballet terminology and identify your audience. Is it ballet teachers? Ballet studios? Ballet companies? Become familiar with your product and your audience and people will come back to read what you have to say.

 

4. Give your blog a name that is memorable


You want readers to remember whom you and what you have to say. The blog drillbitsharpener.com is exactly what it says it is. It provides information on drill bits and how to sharpen them. Coming up with a blog name that describes exactly what someone will find on your blog is a great way for people to remember who you are.

 

If you are a cake decorator try to attach your name to the blog, such as Joannesuniquecakes, for example. Since there are so many domains with generic names, having your name, or the name of your company attached to the web address, will help you and your blog to stand out.

 

5. Rely on the experts


Utilize blog writing websites such as Writerswrite.com, that offers information on how to start a blog, how to write and organize content and how to use SEO text that will help people find you on a Google search. This is key if you blog for a business or any organization that you want readers to know about.

 

The website rankingcoach.com provides software that will optimize your blog text through SEO portals. It’s a valuable investment if you want your product or brand to come up at the top of search engine lists.

 

6. Utilize social media on your blog


Be sure to include badges for all of your social media platforms, especially Facebook, Twitter, LinkedIn, Instagram and Vimeo or YouTube. They should be placed right up front on your blog-landing page so people can easily link to them. If you don’t have social media platforms, it is a wise investment in time and money.

 

If you don’t have time to post on social media, you can find a college student to post your social media if you provide them with the content. Keep the content fresh and announce special sales, or new items if you’re selling a product. Hootsuite is a great and easy-to-use tool to link and manage your social media. This way you’re not posting the same content on different platforms. Hootsuite manages it for you.

 

7. Hire a pro


If you need help writing content, there are plenty of quality blog writing services that are cost efficient. Many businesses do not have the staff to write daily blog posts and outsourcing is a good idea. How it works is you post the topics you want blog content for along with guidelines and timeframes and these companies have a list of freelancers on hand that write them. You pay the company and they pay the writers. If there is one writer you really like, you can request that specific writer.

 

godotmedia.com, blogmutt.com, and solidessay.com are just some highly-rated writing services. Better yet, post a message on your blog’s social media that you’re looking for a writer. This means you may find a good writer who is also familiar with your brand or product.

 

Your blog can stand out from the thousands of others. Organizing your thoughts and content, creating visual content that is engaging and writing in a style that addresses your audience will surely help your message and brand.

 

Author bio: Ben Russel is a content marketer who writes for godotmedia.com and solidessay.com. In addition, Ben also works as an academic writing expert at several educational websites.

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