Google AdWords Changes

 

As you know, Google (for better or worse) is constantly changing. This time, it’s for better. Google recently held a release party where changes to AdWords were discussed.

 

The changes are big ones—that are really cool. As a business, you can use the changes to get your name out and increase conversions (thanks to an awesome new feature that will be discussed below). Let’s stop talking and get right into the good stuff that can help you.

 

Here we go:

 

You Can Now Use Google Maps to Give Your Business a Powerful Reach


Every day, over a billion people use Google Maps to get from point A to point B. That’s a big number—that can now be used to your benefit.

 

With the new AdWords Google Maps feature, you have the ability to match customer search history to your services, and then provide an ad as the customer uses Google Maps to get somewhere that’s near your business.
This is a powerful way for you to extend your businesses reach. Also; because it’s mobile-based, it gives you an advantage over traditional PC advertising.

 

You Can Now Use Text Ads…..


in an efficient manner.

 

Here’s why:

 

  • Real estate has increased by 45 characters
  • You can now use two headlines
  • Headlines have increased by five characters

 

New AdWords Features

 

As you can see, the text ad game has been changed. PPC marketing is evolving to marketing that’s actually marketing. Technical marketing (i.e. bidding, match text) is being replaced by creative copy marketing. Your ability to create compelling hooks and provide product/service descriptions can now be used effectively.

 

You Can Now Gain Valuable Information in Regards to Conversions


Google has created a feature where you can measure your ad’s effectiveness based on in-store conversions. It uses the map on customers’ phones to relate ad viewing to actual purchases.


This invaluable information can be used to show you if your ad is holding its weight. If it is, great. If it isn’t—back to the drawing board.

 

One More Thing You Should Know


Google’s mission is to change AdWords—and search—to a more mobile and tablet based medium. As you know, this medium is replacing traditional PCs at an incredibly fast rate. In the future, we’ll see more and more mobile and tablet advertising opportunities.

 

Conclusion

 

You now know three Google AdWord changes that can benefit your marketing campaign. Use any, all, or any combination of them to help extend your reach and maximize conversions. Realize that everything in the digital marketing world is becoming mobile/tablet based. Your marketing skills will soon be put to the test. If you need Brand Dignity’s assistance, we’ll gladly provide it.

Image Source: 123RF/Ingvar Bjork

Google AdWords Approvals

 

Google AdWords Video


If you have ever used Google AdWords you will know that not everything always gets approved by their moderators. If you want your ad to be live you have to adhere to their guidelines. Check out this Google AdWords video where they discuss ad approvals for agencies.

 

Google AdWords Remarketing

 

Remarketing used to be creepy, but it isn’t anymore. People now realize that advertising is a dynamic initiative and businesses will try the hardest to become noticed online – even if it requires following you around. Google AdWords makes it very easy for businesses to be sort of…eh creepy.

 

Here are three official Google AdWords videos that could help you have a better remarketing campaign.

 

How to Adjust Your Remarketing Bids and Grow Volume 


 

How to Set Up Strong Remarketing Lists in Search


 

Remarketing Lists for Search Ads


GrubHub AdWords

 

GrubHub is no stranger when it comes to digital marketing. In this recent YouTube video Google breaks down how GrubHub is using AdWords for growth.