google spam update


Did you know Google’s March Core Update has greatly altered how spammy content can impact your website’s ranking? It’s become even more important to focus on high-quality, relevant content and follow best SEO practices to maintain your site’s visibility and user trust. But how exactly do you do that? And more importantly, what could be the potential consequences if you don’t adapt? Let’s explore this together and find strategies to ensure your website stands firm in this evolving digital landscape.


Core Update Overview


Google’s March 2024 update is designed to revolutionize its ranking systems, prioritizing valuable information while drastically reducing the reach of unoriginal content. This significant shift is part of Google’s ongoing commitment to refining search results quality, initiated in 2022, focusing on combating low-quality content.


You must understand how this will affect your website’s visibility. This update is projected to result in a 40% decrease in unoriginal content appearing in search results. Google has fine-tuned its ranking systems, emphasizing webpage quality and user experience, directing more traffic to high-quality sites.


Additionally, the update deploys enhancements to tackle spammy content, site reputation abuse, and scaled content manipulation, all aimed at improving the quality of search results. As a webmaster or SEO professional, adapting to these changes is critical to maintaining your site’s competitiveness in this ever-evolving digital landscape. Remember, embracing changes, staying updated, and focusing on quality are key to thriving in the face of Google’s algorithm updates.


Quality Content Strategy

To stay ahead of the curve with Google’s March Core Update, you must ramp up your quality content strategy, focusing on originality, relevance, expertise, and trustworthiness. This isn’t just about producing more content; it’s about enhancing the quality and usefulness of your creations.


  1. Emphasize Originality: Aim to create high-quality content that’s unique and not found elsewhere. Google rewards originality and users appreciate fresh perspectives.
  2. Guarantee Relevance: Your content should align closely with user intent. Relevance is key to delivering a superior user experience and meeting your audience’s needs.
  3. Showcase Expertise and Trustworthiness: Demonstrate your knowledge and credibility in your field. This builds user trust and enhances the helpfulness of your content.


The user experience is paramount, and this extends beyond just the content. It also encapsulates site navigation, load times, and mobile optimization. Don’t overlook these aspects in your content strategy. This approach aligns with the March Core Update and resonates with your audience’s desire for freedom to access reliable, relevant, and enriching content. Stay ahead, stay relevant, and above all, stay helpful.


New Spam Policies


In light of Google’s March Core Update, it’s important to understand the new spam policies that specifically target and remove the lowest-quality content from search results. These policies are Google’s way of preventing manipulative behaviors that plague the digital landscape.


One such behavior is site reputation abuse, where third parties manipulate reputable websites to boost their standing. Google is taking steps to counter this, ensuring that you, an earnest content creator, aren’t disadvantaged by these underhand tactics.


Another key area of focus is expired domain abuse. This practice involves leveraging expired domains, often redirecting users to unrelated or harmful content. Google’s new policies are designed to protect users from such misleading actions.


However, it’s not all about challenging measures. Google’s new spam policies also allow you to distinguish your site through high-quality content. You can ensure your site’s credibility isn’t compromised by steering clear of scaled content abuse.


These changes may seem challenging, but remember, they make the web a better place for everyone. So, embrace the challenges and let your quality content shine!


Scaled Content Abuse

As part of Google’s renewed clampdown, scaled content abuse, generating low-quality content en masse to manipulate search rankings, is under stringent scrutiny. This spam update aims to weed out automation-generated, low-quality content, giving your authentic, quality content a chance to shine in search rankings.


However, it’s not just about avoiding the wrong. You need to pursue the right actively. Here’s how:


  1. Focus on Quality, Not Quantity: The algorithm now penalizes scaled content abuse. Please don’t risk it. Instead, invest time in crafting valuable content for your audience.
  2. Avoid Automation for Content Generation: Google’s tightening its grip on automation that churns out low-quality content. It’s smarter to use tools for assistance, not substitution.
  3. Stay Relevant: Make sure your content answers popular searches genuinely. False claims don’t fly anymore.


Site Reputation Tactics

Exploring site reputation tactics, it’s important to understand that Google now classifies third-party sites hosting low-quality content as spam under its updated spam policies. This move aims to curb site reputation abuse, where trusted platforms are exploited with deceptive content for ranking advantages.


Instances of content manipulation, such as payday loan reviews on respected sites, are now viewed as spam. Though these tactics may yield short-term gains, Google’s stringent measures guarantee they’re unsustainable in the long run. Misleading content, even when ranking highly on reputable sites, will be flagged, undermining your site’s credibility.


Intricate algorithms scrutinize for expired domain abuse. Unscrupulous entities often repurpose these domains, once authoritative, to host low-quality content, manipulating their inherited credibility. Google’s preventive measures identify and penalize such practices, preserving the integrity of search results.


Fundamentally, maintaining your site’s reputation demands adherence to ethical SEO practices. Prioritize content quality and relevance, and steer clear of manipulative tactics. Navigating the digital landscape with transparency and integrity aligns with Google’s guidelines and fosters trust among your audience.


Not abusing AI Technology

Often, websites misuse AI technology to generate large volumes of low-quality content, a tactic that Google’s recent March Core Update now targets and penalizes. This misuse undermines your website’s credibility and search visibility while contravening Google’s spam policy updates. Here’s how you can avoid falling into this trap:


  1. Embrace originality: Prioritize creating unique, engaging content. This reduces unoriginal content and positions your website as a trusted, authoritative source.
  2. Understand Google’s updates: Stay abreast of Google’s policy changes, including those targeting AI technology misuse. This proactive approach helps you align your strategies with Google’s expectations and avoid penalties.
  3. Audit your content: Review your website content regularly to verify that it meets Google’s quality standards. Remove or revise any low-quality content that could harm your search ranking.


Compliance Timeline

Managing the compliance timeline for Google’s March Core Update requires prompt attention to detail, particularly in implementing quality improvements to your website’s content. This isn’t just about meeting deadlines; it’s about staying ahead of the curve and ensuring your digital platform aligns with Google’s updated spam policies.


First, assess your current content. Is it valuable? Does it contribute to the search quality? If not, immediate improvements are required. Remember, producing high-quality, relevant content is essential. It helps to enhance your search rankings and builds trust with your audience.


Next, familiarize yourself with the updated spam policies. Understanding these guidelines is essential to avoid penalties. They are stringent, yes, but designed to weed out irrelevant content and improve user experience.


The compliance timeline is tight, but don’t panic. It’s all about balancing between adhering to new standards and preserving your website’s unique identity. Don’t compromise your creative freedom. Instead, it can be used to generate quality content that aligns with Google’s guidelines. After all, failure to comply may result in decreased visibility, impacting your website’s performance.


Algorithm Evolution

With over 5,000 modifications in 2021 alone, Google’s algorithm constantly evolves to stay attuned to user behaviors and technological advancements. The March 2024 core update exemplifies this ceaseless algorithm evolution, designed to enhance ranking systems and prioritize useful, original content.


Understanding this evolution is essential to your freedom in the digital landscape. Here’s a brief insight:


  1. The algorithm now aggressively targets unoriginal content. This update is estimated to have reduced such content in search results by a staggering 40%.
  2. The core update has refined ranking systems to provide users with high-quality web pages and an excellent user experience.
  3. Google’s commitment to this evolution is unwavering. Since 2022, frequent updates have targeted low-quality content and honed ranking systems.


Staying Competitive

To stay competitive in the wake of the March Core Update, you’ll need to zero in on producing high-quality, original content that prioritizes user experience and relevance. Your content strategies should focus on creating material that’s engaging and answers users’ queries efficiently and accurately. This approach aligns with Google’s persistent drive to reward quality content.


Understanding Google’s spam policies is essential. It would help you stay vigilant, avoid manipulative tactics, and adhere to these policies to sustain your search rankings. Remember, Google’s algorithms are evolving, so you can’t afford to be complacent. Regular audits, updates, and tweaks to your content can make a significant difference.


Monitor your website performance metrics incessantly. This is a technical task, but you can’t ignore it. Changes in user behavior, bounce rates, and conversion rates can indicate if your content is hitting the mark or falling short.



Steering Google’s March Core Update may feel like piloting a ship through stormy seas. But you can sail smoothly by prioritizing quality content, staying informed about new spam policies, and honoring AI technology. It’s a technical, detail-oriented journey, but with time, you’ll master the algorithm’s waves. Just as a skilled sailor learns to interpret the weather, you, too, can decipher these changes, ensuring your website stays afloat and competitive in the digital sea.


google ai patent


Are you ready to shake up the SEO game like a hurricane? Brace yourself, because Google’s new AI patent is about to disrupt the way we optimize websites. This groundbreaking technology, infused with the power of Large Language Models (LLMs), is set to revolutionize search results summaries. With Google’s Search Generation Engine (SGE), you’ll experience a whole new level of search understanding. The US11769017B1 patent is the driving force behind this innovation, providing concise overviews and reliable web sources. As an SEO professional, it’s crucial to grasp the impact of these advancements on your strategies. By aligning your content with AI-driven summaries and focusing on conversational queries and user intent, you’ll conquer the SEO landscape in this new era. Get ready to ride the wave of generative AI and stay ahead of the game with Google’s latest patent.


Google’s New AI Patent Overview

Analyzing Google’s new AI patent, you will discover a groundbreaking method for generating concise summaries of search results using large language models (LLMs). This patent, with the number US11769017B1, is integral to Google’s Search Generation Engine (SGE). SGE utilizes LLMs to understand the context and content of web pages, allowing for the creation of relevant and to-the-point summaries. With SGE, users can gain immediate understanding of a topic and are provided with links to delve deeper if desired.


The integration of generative AI in SGE suggests a shift towards more nuanced and contextually rich content. As an SEO professional, it is crucial to prioritize content that aligns with AI-driven summaries. Comprehensive and clear content increases the likelihood of being featured in these AI-generated summaries. LLMs favor concise content with context for summarization. Additionally, optimizing content for conversational queries and voice searches is essential for SEO success.


To learn more about Google’s SGE and its integration with AI, you can explore AI tools like SGEPatentBot and SGEPatentReader. These tools provide insights into the technical details and inner workings of SGE. By staying updated on emerging trends in generative AI and search, you can gain a competitive edge in the ever-evolving SEO landscape.


Integration of LLMs in Google SGE

To understand the integration of LLMs in Google SGE, you need to recognize the significant role they play in generating concise summaries of search results. LLMs, or large language models, are at the core of Google SGE’s ability to provide AI-powered summaries. By understanding the context and content of web pages, LLMs can generate relevant and succinct summaries that offer immediate understanding of a topic.


The integration of LLMs in Google SGE has important implications for SEO strategies. As SGE relies on AI-driven summaries, it is crucial for SEO professionals to prioritize content that aligns with these summaries. This means creating comprehensive and clear content that is favored by LLMs for summarization. Additionally, optimizing for conversational queries and voice searches becomes even more crucial in the context of SGE.


To learn more about Google SGE and its integration with LLMs, you can explore AI tools like SGEPatentBot and SGEPatentReader. These tools provide insights into the technical details and inner workings of SGE, enhancing your understanding of its functionality.


Importance of SEO Strategies for SGE

You need to prioritize SEO strategies that align with Google SGE’s AI-driven summaries. With the integration of generative AI, there is a shift towards more nuanced and contextually rich content. To increase the likelihood of being featured in AI-generated summaries, your SEO strategies must focus on comprehensive and clear content. The large language models (LLMs) used by SGE favor concise content with context for summarization. It is crucial to optimize your content for conversational queries and voice searches, as these are key factors in SGE’s AI-driven search experiences.


As an SEO professional, you must adapt to this changing landscape by creating authoritative and comprehensive content. Understanding user intent and optimizing for conversational queries will be essential for SEO success. Staying updated on emerging trends in generative AI and search can give you a competitive edge. Additionally, diversifying your content formats can increase visibility across different generative search experiences.


Learning More About Google SGE With AI Tools

To delve deeper into Google SGE and gain a better understanding of its inner workings, take advantage of AI tools that provide insights into its functionality. By using these tools, you can explore the technical details and inner workings of SGE, enhancing your understanding of how it operates. One AI tool that you can try is the SGEPatentBot, which is available for free. This tool allows you to learn about the patents associated with SGE and provides valuable information about its functionality. Another option is the SGEPatentReader, a custom GPT available to ChatGPT Plus subscribers.


This tool offers in-depth understanding of SGE and can provide further insights into its functionality. Both tools use AI technology to analyze and interpret the patents and provide you with valuable insights. By accessing these AI tools, you can gain a better understanding of Google SGE and its integration with large language models (LLMs). This knowledge can help you adapt your SEO strategies to align with SGE’s AI-driven, contextually aware search experiences. Stay updated on emerging trends in generative AI and search to stay ahead of the game and create content that resonates with SGE.


Impact on SEO Professionals

SEO professionals need to adapt their strategies in response to Google’s new AI patent and the shift towards AI-driven, contextually aware search experiences. This patent, combined with Google’s experimentation with its Summarized Generated Experiences (SGE), indicates a significant impact on the SEO landscape. To navigate these changes, here are some key considerations for SEO professionals:


  • Prioritize comprehensive, clear, and authoritative content that aligns with AI-driven summaries.
  • Optimize for conversational queries and user intent to enhance SEO success.
  • Stay updated on emerging trends in generative AI and search to gain a competitive edge.
  • Create diverse content formats to increase visibility across different generative search experiences.


Shifting Towards AI-Driven Search Experiences

The SEO landscape is undergoing a significant shift towards AI-driven search experiences. With Google’s new AI patent and the integration of large language models (LLMs) into their search engine, the way users interact with search results is changing. These LLMs, used in Google’s SGE (Search Generation Engine), are designed to generate AI-powered summaries of search results. This means that instead of scanning through lengthy web pages, users can now get immediate understanding of a topic through concise and relevant summaries.


ai marketing google


As an SEO professional, it is important to adapt to this shift by prioritizing content that aligns with AI-driven summaries. Comprehensive, clear, and authoritative content is favored by LLMs for summarization. Optimizing for conversational queries and user intent is crucial for SEO success in this new era of AI-driven search experiences.


To stay ahead of the game, it is essential to keep up with emerging trends in generative AI and search. Being aware of Google’s patent and experimentation with SGE can provide a competitive edge. Additionally, creating diverse content formats may increase visibility across different generative search experiences.


Staying Updated on Generative AI Trends

Stay ahead of the curve by staying updated on the latest trends in generative AI. As SEO professionals, it is important to stay informed about the evolving landscape of AI-driven search experiences. Here are some ways to stay updated:


  • Follow industry experts and thought leaders on social media platforms like Twitter and LinkedIn. They often share valuable insights and updates on generative AI trends.
  • Join online communities and forums dedicated to AI and SEO. Engaging in discussions with fellow professionals can provide valuable knowledge and keep you up to date with the latest developments.
  • Attend conferences and webinars focused on AI and SEO. These events offer opportunities to learn from industry experts, network with peers, and gain insights into emerging trends.
  • Regularly read reputable blogs, publications, and whitepapers that cover AI advancements. These sources often provide in-depth analysis and case studies that can help you understand the impact of generative AI on SEO.


Diversifying Content Formats for Visibility

To increase your visibility in AI-driven search experiences, consider diversifying your content formats. With Google’s new AI patent and the integration of large language models (LLMs) into search experiences, it’s important to adapt your SEO strategies to align with these changes. Comprehensive and contextually rich content is now favored by LLMs for summarization, so prioritize creating clear and concise content that provides value to users. Optimize your content for conversational queries and voice searches, as these are becoming increasingly important in AI-driven search experiences.


As an SEO professional, staying updated on emerging trends in generative AI and search is crucial. Google’s patent and experimentation with AI-driven search indicate a shift towards more contextually aware experiences. By diversifying your content formats, such as incorporating videos, infographics, podcasts, and interactive elements, you can increase your chances of being featured across different generative search experiences. This will help you reach a wider audience and enhance your visibility.


Remember to focus on creating authoritative and trustworthy content that meets user intent. This will not only improve your visibility but also establish your website as a reliable source of information. By adapting your SEO strategies to the changing landscape of AI-driven search, you can stay ahead of the game and maintain a competitive edge in the digital landscape.



In conclusion, Google’s new AI patent has the potential to disrupt the SEO game by introducing the Search Generation Engine (SGE) and integrating Large Language Models (LLMs). This advancement allows for AI-powered summaries of search results, providing users with immediate understanding and links for further exploration. One interesting statistic to note is that according to recent studies, 70% of online searches will be conducted through voice by 2022. This highlights the importance of optimizing content to align with AI-driven search experiences and focusing on conversational queries and user intent for SEO success.

google chatbots


In the vast landscape of artificial intelligence, where chatbots have long reigned supreme, a new revolutionary force has emerged – Google’s groundbreaking AI model, Gemini. Like a bright celestial body illuminating the realm of conversational AI, Gemini combines the power of DeepMind’s AlphaGo system with extensive language modeling capabilities. With its ability to seamlessly integrate text, images, and other data types, Gemini is poised to redefine the boundaries of chatbot functionality. Join us as we delve into the capabilities and potential impact of this extraordinary innovation.


The Evolution of Chatbots: Introducing Gemini

In light of the recent advancements in AI technology, the introduction of Gemini marks a significant milestone in the evolution of chatbots, propelling them into a new era of enhanced capabilities and potential. Gemini, Google’s groundbreaking AI model, combines DeepMind’s AlphaGo system with extensive language modeling capabilities, making it a multimodal model that integrates text, images, and other data types. With over 175 billion parameters, Gemini surpasses the size of GPT-3 and offers a range of future advancements. Its potential applications are vast, spanning areas such as travel, work, and entertainment. The incorporation of memory and planning for reasoning tasks, improved reinforcement learning, and retrieval methods for enhanced factual consistency are among the anticipated future developments. Gemini’s introduction paves the way for chatbots to become more sophisticated and versatile in serving our daily needs.


Unleashing the Power of Gemini: Revolutionizing Conversational AI

Gemini’s revolutionary capabilities in conversational AI have the potential to reshape the way we interact with chatbots. As one of the emerging technologies in the field, Gemini combines the strengths of text and images to create a multimodal model that surpasses current chatbot capabilities. With over 175 billion parameters, Gemini exceeds the size of GPT-3, enabling it to handle diverse datasets and provide more accurate responses. Its future applications are vast, including areas such as travel, work, and entertainment. Gemini’s innovative approach incorporates techniques from DeepMind’s AlphaGo, such as reinforcement learning and tree search, to enhance its abilities. Moreover, it aims to incorporate memory and planning for reasoning tasks, improving its problem-solving capabilities. As Gemini continues to advance, it holds the potential to revolutionize conversational AI and transform our interactions with chatbots.


Unprecedented Capabilities: How Gemini Is Changing the Chatbot Landscape

With its unprecedented capabilities, Gemini is revolutionizing the chatbot landscape and transforming the way we interact with AI-powered conversation systems. Gemini’s game-changing features include unmatched conversational abilities that far surpass traditional chatbots. By combining DeepMind’s AlphaGo system with extensive language modeling capabilities, Gemini becomes a multimodal model that integrates text, images, and other data types. This allows for a more dynamic and interactive conversation experience. Gemini’s potential is vast, with the ability to incorporate techniques from AlphaGo such as reinforcement learning and tree search. It also has the potential to incorporate memory and planning for reasoning tasks, enhancing its accuracy and improving its ability to handle complex queries. With Gemini, the capabilities of chatbots have reached new heights, providing users with a more natural and engaging conversation experience.


Transforming User Experience: Gemini’s Impact on Daily Interactions

The introduction of Gemini will significantly alter the way users interact with AI-powered chatbots on a daily basis, revolutionizing the user experience. This groundbreaking AI model has the potential to enhance customer support and transform virtual assistants. Here are three key points to consider:


  1. Gemini’s role in enhancing customer support: With its advanced capabilities, Gemini can provide more accurate and personalized responses to customer inquiries, improving the overall customer support experience. It can analyze data from various sources, understand customer preferences, and offer tailored solutions.
  2. Gemini’s potential impact on virtual assistants: Virtual assistants powered by Gemini will be able to understand and respond to user queries in a more natural and human-like manner. By incorporating multimodal capabilities, such as integrating text, images, and other data types, Gemini will enable virtual assistants to provide more comprehensive and context-aware responses.
  3. Future implications: As Gemini continues to evolve, its impact on daily interactions will extend beyond customer support and virtual assistants. It has the potential to revolutionize various industries, such as healthcare, education, and e-commerce, by providing more intelligent and efficient AI-powered solutions.

Competitor Watch: Assessing the Influence of Gemini on the AI Industry

As competitors closely monitor the progress of Gemini, they are assessing its potential influence on the AI industry. Gemini’s potential is significant, as it combines the strengths of text and images, making current chatbots seem trivial in comparison. Competitors are particularly interested in how Gemini’s multimodal capabilities will enhance user experience and improve the accuracy of AI systems. They are also concerned about the scale and innovation that Gemini brings to the table, as it exceeds the size of GPT-3 with over 175 billion parameters. Additionally, competitors are closely watching Gemini’s advancements in memory, planning, and reasoning tasks, as these capabilities could revolutionize AI applications in areas such as travel, work, and entertainment. It remains to be seen how competitors will respond to the emergence of Gemini and its potential impact on the AI industry.



In conclusion, Gemini, Google’s groundbreaking AI model, has the potential to revolutionize the world of chatbots. With its multimodal capabilities, extensive language modeling, and impressive scale, Gemini offers unprecedented versatility and power. Its applications in various domains can transform user experiences and enhance daily interactions. As competitors closely monitor its progress, intrigued by its potential to outperform existing models, Gemini stands as a symbol of innovation and advancement in the field of conversational AI.

Google Pixel Phone

A familiar face is back in the mobile world, and they brought a new friend to shake things up a bit.


Confused? Google (the familiar face) is making a strong reemergence into the smartphone hardware world with their new phone, Google Pixel (the new friend).


Initial reviews of the Pixel look promising. Journalists appear especially impressed with the introduction of Google’s new voice-assisted search platform, Google assistant.

Google assistant is, in Google’s own words, the “next evolution” of Google search. As marketers, this immediately piqued our attention.


According to Google’s own data, 55 percent of teens and 41 percent of adults use voice search more than once a day. Averaged out, that’s just under a 50 percent adoption rate for voice search.


It’s a safe assumption that voice assistants are quickly becoming the new fad in mobile search queries. We’ve had to ask ourselves, how does this affect mobile SEO?


The answer is somewhat murky. We’ll say with confidence it absolutely does affect mobile SEO, we’re just not sure exactly how much.


Let’s take a look at what we know so far.


Changing The Way We Use Keywords

The basis of good SEO is strong keyword strings.


Current mobile SEO strategy is based on long-tail keywords people search for on the go. More often than not, these keywords include location.


Google’s recent “Possum” update solidified this as the go-to mobile SEO strategy. Possum revamped how Google handles location within a local search.


Previously, businesses outside a city’s limits would incur a penalty for including the city name in their keywords. Since Possum, including a nearby city’s name increases search rank.


Because voice search is heavily dependent on accurate location results, Possum allows suburban businesses visibility when someone searches within city limits.


However, not everything migrates so easily to voice search. The written word does not always translate well into the spoken word.


Keywords from voice search are generated by your natural speaking patterns. For example, “I’m looking for a dyson vacuum in Boulder, CO” is a natural voice search, but doesn’t translate well into a traditional Google search.


Start thinking about how your customers speak, not what they type.


The Bare Necessities

Start pinpointing what results voice search users are after.


Traditional mobile search analysis shows that 4 in 5 consumers conduct local searches on search engines. Eighty-eight percent of these consumers admitted to conducting these searches on their smartphone.


It’s reasonable to conclude this trend will continue with voice search. So what do smartphone searches return? Basic information on local business.


Google has decided that smartphone users are searching for quick and easy information. Phone numbers, web addresses, and physical addresses all are on the cards.


It’s no secret why they’ve chosen this strategy. Sixty-eight percent of consumers used smartphone listings to call a local business.


Get a leg up by adding your business to Google My Business. The service allows local business to update their basic information within Google’s database. The more Google knows, the better you’ll rank.


Are Paid Listings A Thing of the Past?

We wish we knew for sure. Paid results appear every time someone searches Google.


What we’re unsure of, is if paid results will appear in voice search. After all, voice searches are tailored to return the answer to your question, not multiple results.


Google could seriously upset the balance of mobile SEO if they allow companies to buy voice search results. Organic traffic could become a thing of the past.


It’s definitely something to keep a close eye on as Google assistant develops.


The increased popularity of voice assisted search is sure to shake up SEO in the upcoming years. Google seems poised lead the way with Google assistant, but Apple’s Siri and Amazon’s Alexa  are also in the mix.


Remember, mobile SEO is always changing. Those of us that stay ahead of the curve will always have a leg up on the competition.

Google Keynote

Do you wake up and think about Google? Does your day revolve around Google? When you bite into your lunch do you ask yourself – What’s Google doing right now? This video is for you. A recent keynote given on AdWords and analytics. Yes it’s an hour or so long but if you have some time to kill check it out.




Did you know that Sellotape, Velcro and Jet Ski aren’t generic names, but brand names? This phenomenon is the process by which registered, trademarked brand names replace the generic term in a market where they have widespread brand recognition, usually to the point of complete saturation. You don’t buy a hot tub, you buy a Jacuzzi. You don’t use inline skates, you use Rollerblades.

You don’t search the internet for something, you “Google it”.

In the western world, Google enjoys the vast majority of market share when it comes to search engine enquiries. There are some rivals, like Bing, that try to hack away at Google anyway they can, but they cower in the shadow cast by the search giant. And it has been this way for some time, with many casualties along the way (Ask Jeeves anyone?). This success has allowed Google to roll into other markets at or around the top, be it with smartphones, wearable tech, or GPS systems.

Google certain is the most dominant search engine in the world, but it doesn’t have a stranglehold on every international market in the world. There are some countries where you don’t “Google” something. Here are some examples.






Perhaps the biggest gulf in search engine market share between Google and an international rival is in South Korea. There, the homegrown Naver portal is the preferred, go-to option. It used to be powered by Yahoo, but they have since split and developed their own engine. Similar to Google, it is very basic by design, and pretty much impenetrable for anybody who doesn’t speak Korean, but they aren’t trying to appeal to anybody else.

For those wondering, Naver’s market share in South Korea is 49.75%, compared to Google’s 36.9%. Google are closing in, so Naver say never.




The Chinese Google, Baidu has a whopping 70%+ market share in its homeland. Google China was established in 2005 to compete with it, but its market share dropped as low as 1.7% in 2013. And it’s not hard to picture why – Baidu offer a very similar range of services for the Chinese speaking population.

Baidu Maps, Baidu Cloud, Baidu Space (a social media platform) and Baidu Encyclopedia (the Chinese Wikipedia) mean that Chinese users don’t need Google to supplement any of the usual services the American site provides. So it’s hard to imagine Google dislodging them any time soon.





While Google may have less market share in Asia, Europe is a stronghold. But there are some exceptions, chief among which is the Czech Republic. Seznam is a search engine that has been the dominant option for a good long while, staving off Google, despite the American giant gaining ground.

Over the border in Slovakia, Google has overtaken Seznam. It may only be a matter of time before Google takes the lead in the Czech Republic too, but Seznam may be able to hold them off for a while. There are differences (Seznam looks more like a traditional news website/Wikipedia than a clean search engine platform) that could work in Seznam’s favor if the public prefer its text heavy approach, but Google could always adopt a different style more in line with Seznam’s if they ever really wanted to make a push for the No. 1 spot.

Google Search - 2014


2014 had many awesome changes, advancements and milestones in regards to Google Search. Check out this great video from Google recapping some of the greatest moments in search for 2014.


2014 Year in Search Infographic


Here is a great infographic by KOL Limited.



Gone Google


Google is not just a free search tool, it’s also a powerful business tool that can be used to build valuable visibility needed to grow a business. Here are 5 businesses that have gone Google.


Astley Clarke


Philz Coffee











VW Teams up with Google


I always thought the VW brand was cool but I didn’t realize just how cool they were until they teamed up with Google to create an in-car driving experience.


Google is consistently trying to establish the importance of Google+ and this is one of those initiatives the shows the stride Google has placed in it’s social networking platform.


YouTube Video


VW Video



Go ahead visit the site now and take a look at what they are doing.



Google Glass Marketing


Over the past few months, there has been great anticipation regarding the release of Google Glass to the general public. A device like this would enable people to harness the power of Google wherever they are – in the form of an optical head-mounted display device. It could even display information to users in a smartphone-like and hands-free format while enabling them to communicate with the internet by means of voice commands.


A Closer Look at Google Glass



A few years ago, nobody would have believed that creating, developing and using a product as futuristic and advanced like Google Glass would be even close to being possible. Even now, it seems almost surreal to think that you would be able to connect to the world by means of a simple wearable headband. Who would think that it could be possible to take a picture of your surroundings by simply uttering the words, ‘take a picture’ or be able to enjoy the functionality of hands-free recording while watching your child play sport? Even better still, you could even be provided with the option of sharing these moments with anyone located anywhere in the world in real time.


Virtually Limitless Functionality


Wearers of the connected headband technology would even be able to get directions to where they are going – literally in front of their eyes. Being lost for words while negotiating a deal in a foreign country at an outdoor market could also soon be a thing of the past. Wearers of a device like this may be able to ask questions or even translate their voice in order to obtain information they require while being on the move. If you’re out and about and need information regarding what an item is, or you would like to know more about something, wearers can simply say the words, ‘Google bicycle,’ and the results can be displayed before your eyes on a tiny head-mounted screen display.


The Possibility of Google Glass Apps


In most cases, the amount of available apps is what has contributed largely to the popularity levels of smart phones around the world. As we know, the range of available apps for these phones enables users to do virtually anything while on the move. Owing to the fact that these wearable computers could even be equipped with full internet functionality, there is no reason why an extensive range of apps could not be developed for use with devices like these as well. If predictions come to pass regarding an extensive Google Glass app community, there would be no telling what range of apps could be made available to use in conjunction with a device like this in years to come.


Limited Only by Imagination


Glass wearers would already be connected to the internet, so there would be no reason why they would not be able to make use of compatible apps while on the move. An example would be walking down a city street, realizing that they’re hungry and enabling a voice-activated app that will advise them on which restaurants or fast food places are available close by to satisfy an appetite. Or how about arriving on vacation in an unfamiliar city and looking for a motel or source of entertainment? Simply activate an appropriate app that will not only provide the address of the nearest motel and entertainment source, but it would only provide details for motels that still have vacancies.


Let Google do the Thinking


How about developing apps that will enable a user of devices like these to locate the best prices on consumer goods within a pre-determined radius? Or something that enables you to be directed to the nearest emergency medical facility during times of crisis? With the correct combination of app developers, options like these could very well become a reality in the very near future. In fact, it could even be possible to locate fellow users of devices like this within a designated area too – all by means of a simple voice command. This type of functionality would enable users to promote and enjoy a sense of community while spending time networking and getting to know new people.


When it comes to Google Glass marketing, one of the easiest ways to describe to people how the device works would be to state that it enables the people that you share your content with to see the world through your eyes. With Google Glass, everyone can be watching.