video branding


Video marketing leverages video content to inform audiences or promote your products or brand. This form of marketing can be used across various digital channels as a catalyst to drive growth. Discussed below are four ways video marketing can boost your brand.


1. Generate more leads

Video marketing is an effective tactic your brand can use to generate more leads, with statistics suggesting that it achieves 66% more qualified leads a year. There are various ways to use video marketing to generate leads, including:


  • Creating educational, informative content: Making educational, informative videos that focus on areas that are relevant to your target audience while offering information they find valuable helps build trust and encourages them to reach out to you when they’re ready to buy
  • Using video testimonials: Having past clients share their experiences with your brand, services, or products via video can help develop trust while encouraging prospects to contact you
  • Providing high-quality video content: Investing in top-quality videos and ensuring your content is thoroughly researched and engaging is key to capturing and keeping the attention of prospects. With the help of a professional video production service from industry experts like Hotbed Media, you can create engaging, prime-quality videos that evoke emotion


2. Drive more web traffic

In today’s digital era, video marketing is an indispensable tool for driving more visitors to your website. To increase web traffic using video marketing, consider using social media for video marketing. Understand the popular social media channels among your audience and optimize the videos for every platform. Respond to your audience’s messages and comments to keep them engaged. Make and promote short video adverts that speak directly to your target audience’s pain points and show how your brand can help drive more traffic to your website. 

3. Build brand awareness

Brand awareness is vital when selling because clients want to know who they’re purchasing from and why they should trust your brand. This is where video marketing comes in, with statistics indicating that 90% of marketers say video has helped them raise brand awareness. This strategy enables you to create creative, high-quality videos you can leverage to increase brand recognition.


Video marketing enables you to tell your brand’s story, allowing you to reach out to an entirely new audience. Storytelling lets you connect with your audience by introducing your brand to them while telling them what it’s about.


4. Increase conversions

Video marketing can effectively boost your brand’s conversions. The fact that videos are visual and auditory helps enhance engagement. It attracts your audience’s attention better than written content, encouraging them to take action. When you create captivating video content that aligns with your target market, you increase the possibility of them taking the desired action.


Video marketing is ideal for conversions, as users can access videos on various platforms. This provides an omnichannel experience by allowing you to direct the customer experience on your digital channels. Allowing your business to tell its story in a manner that images and text can’t, as well as videos, can help build customer trust and brand awareness, which are vital for driving conversions.



Video marketing is a powerful tool for driving your business’s success. Learn how video marketing can boost your brand’s growth.

Animation Video for Marketing


Animated marketing videos have become crucial to many businesses’ marketing strategies. These videos are particularly effective in simplifying complex ideas, captivating viewer attention, and boosting conversion rates. 


Creating an animated video for marketing purposes requires careful planning and execution. With over 1,200 videos produced in this format, the demand for high-quality animated marketing videos is substantial. Here’s a step-by-step guide to help you create your animated marketing video.


Identifying the Core Message

The first step in creating an effective animated marketing video is to define the core message you want to convey clearly. It involves grasping the needs of your target audience and your marketing campaign’s objectives. 


Are you looking to inform viewers about a new product, simplify a complex process, or promote a brand’s identity? Your responses to these queries will determine your video’s content.


Crafting a Compelling Script

After defining the central message, the subsequent step is to create a script that succinctly communicates this message. The script is the cornerstone of your animated video and should closely mirror your marketing goals. 


It must be engaging, clear, and concise, ensuring it captures and holds the viewer’s attention. Remember to integrate calls-to-action where appropriate to guide viewers on what to do after watching the video.


Designing Engaging Visuals

With a script in hand, the next phase is creating visuals that bring your script to life. This involves designing appealing characters, environments, and animations that align with your brand identity. 


The visuals should enhance the script by illustrating key points and making the content more digestible. Consistency in style and color schemes helps maintain the video’s professional appearance.


Selecting the Right Voice

Voice-over is a crucial element that can significantly affect the impact of your animated video. Choosing the right voice involves considering the tone, pace, and emotion that the script requires. 


The voice should match the brand’s personality and effectively engage the audience. Professional voice actors can add a layer of professionalism and enhance the overall quality of the video.


Incorporating Captivating Music

Music and sound effects play a vital role in creating the mood and enhancing the storytelling of your animated video. Selecting the right background music can elevate the viewer’s experience, making the video more memorable. Ensure that the music complements the pace and tone of the animation and aligns with the overall brand message.


Executing Seamless Animation

The actual animation process brings all the elements together. This step involves animating the characters and objects to match the voice-over and soundtrack. It requires a detailed understanding of timing and motion to make animations appear smooth and lifelike.


 Depending on the complexity of the designs and animations, this can be the most time-consuming step in the creation process.


Testing and Revising

Before finalizing the video, testing it with a sample audience is crucial. This can provide valuable feedback on how the video is received and whether the message is clearly understood. 


Use this feedback to make necessary revisions involving tweaking the script, visuals, or animation. Achieving success in the market necessitates the final product to be polished and effective.


Distributing the Video Effectively

Once your animated marketing video is ready, the next step is to distribute it effectively. It encompasses deciding on the suitable platforms where your target audience is predominantly present, such as social media platforms, websites, or email newsletters. 


It is also crucial to optimize the video for different platforms to ensure it looks and performs well regardless of where it is viewed.


Measuring the Impact

Finally, to truly understand the effectiveness of your animated marketing video, it’s important to measure its impact. This includes analyzing engagement metrics like view count, shares, likes, and comments and more direct business impacts like lead generation and sales conversion rates. This data will help you refine future video marketing strategies.


To wrap up, developing an animated marketing video is a multifaceted undertaking that requires thorough planning, creativity, and strategic execution. You can create a compelling video that entertains, educates, and persuades your target audience through these tips.

product videos


Over the past decade and a half, digital trends have come and gone, yet WordPress and product videos have consistently maintained their prominence.


Furthermore, it wouldn’t be an exaggeration to say that the union of WordPress and product videos has paved the way for the growth of ecommerce.


However, merely producing WordPress videos doesn’t guarantee success. Let’s uncover the secrets of creating product videos for WordPress that can genuinely improve your sales.


Be Clear About the Message You’re Going to Share

Only a fraction of product videos manage to convince the audience to take the next step, eventually resulting in sales. Don’t blame the medium for the failure of the message.


Customers love product videos; there is no doubt about it. According to the latest Wyzowl report, 91% of customers want brands to produce more videos this year. In the same study, it was found that 96% of people watch service or product videos to gain a better understanding before making a buying decision.


For your product video to succeed, clarity of the message is paramount. Utilize storytelling and a compelling script to address the specific needs of the viewers.


A compelling message that focuses on the pain points does more than just captivate your audience’s attention. It establishes a connection between the product and its potential impact on customers’ lives.


Bear in mind, that product images have always been at the forefront of marketing products and services. Now, given the popularity of videos, it’s time to tailor your visual content marketing with video.


WordPress videos become an effective sales generator under the following three circumstances:


  • When the right type of product video is used at the right time to attract audience attention.
  • When the product video focuses on providing a solution to the audience’s problem.
  • When the message is simple and clear enough for visitors to comprehend the value and relevance of your product.

Types of Product Videos for WordPress That Can Turn Heads

In simple terms, a product video can be defined as video content that offers all the essential information about a product or service to prospective clients, aiding them in making informed decisions.


Depending on the information a brand aims to convey and how it intends to do so, various types of product videos can be produced. Here are some examples of the most effective product videos you can create:


  • Product Unboxing Video: Most people are familiar with the concept of a product unboxing video. However, did you know that such a video can unveil a great deal about a brand? Unlike videos with graphics, camera tricks, or specific lighting angles, this video provides an unhindered and unaltered view of the product. It’s an opportunity for prospective customers to assess whether the product lives up to its advertising.
  • Product 360-Degree Video: This is the closest you can get to holding the product in your hands and examining it from all angles. Utilizing a 360-degree video helps build customer trust much faster than static product images or some conventional product videos. You can also use computer graphics to zoom in and offer a closer, all-angle closeup of the product.
  • Corporate Video: A corporate video can enhance product sales in three ways: (a) it provides insights into the brand, its vision, and the values it upholds; (b) it lifts the veil and sheds light on the people responsible for the product and the manufacturing process; and (c) it helps establish a brand identity that fosters long-term relationships with the audience. All of these contribute to building trust with customers and boosting sales.
  • Product In-Action Video: Want to eliminate doubts lingering in the minds of prospective customers? Create a product in-action video that showcases the functionality of your product. These videos also offer a glimpse of how the product can benefit the customer even before purchase. Ensure that the product demo video illustrates the product solving the customer’s problem.
  • Product Review Video: Information about a product, its usage, and personal experience from a peer carries immense weight with prospective customers. Review videos create product awareness, build trust, and facilitate quick decision-making. Just how popular are product review videos? The stat will astound you: From 2015-2017, over 50,000 years’ worth of product review videos were watched on YouTube alone.
  • Explainer Video: Prospective customers would certainly favor a brand that respects their time and judgment. The product explainer video helps with both these aspects. With absolute clarity, these videos explain the product, its benefits to customers, and its features and functions. Often, brands hire an animation production company to create animated videos of product functions that are too complex to showcase using a standard video. Bear in mind, that 94% of marketers believe customers use product videos to understand a product or service.
  • Product Comparison Video: This type of video allows customers to compare multiple options and find the best fit that satisfies their needs. The comparison can be between products of different levels in the same category that you offer. Or, it can involve comparing your products with those of your competitors. Bear in mind not to confuse your audience with too much information; highlight only those features that tilt the scales in your favor and best fit their needs.
  • Commercial Video: On average, people are watching 17 hours of video content per week. Is this good news? Not really. It becomes much harder for you to create product awareness and convert people into leads and paying customers through organic video marketing. Commercial videos will allow you to reach the right audience faster. It can also help reduce the time taken to convert leads into sales.

Steps Involved in the Production of a WordPress Product Video

Nowadays, anyone with a smartphone in hand can be a video creator. However, producing WordPress product videos that influence the audience to take action isn’t easy and shouldn’t be taken lightly. Here is a simple three-step guide to get you started.


Script and Storyboard the Product Video


Scriptwriting is the initial and crucial step in video production. A robust and engaging script propels the entire video production process forward. How? It transforms your vague product video concept into a compelling plot (story) with proper pacing, flow, convincing characters, settings, and dialogue.


What you include in the script will be heard by the viewers; the words will evoke emotions, and the sentences will prompt action. A video script doesn’t materialize from thin air. You need a clear understanding of the target audience, video objectives, goals, intended message, and the product’s value proposition. These details can be gathered from your existing business proposal.


Scripting ensures the entire video production process is laid out in successive steps, ensuring the smooth execution of all tasks.


Scripting saves a considerable amount of time by making video production action-oriented. Fewer delays mean less time wasted. Additionally, scripting aids in saving another valuable resource—money. With a script in hand, you’re less likely to make mistakes or encounter delays.


Ultimately, scripting brings clarity to every performer involved in the production process. While scripting shoulders half the burden of video pre-production, the other equally important half is storyboarding.


Even though the script is ready, many details still need filling. This step proves invaluable in determining camera angles, lighting, backgrounds, and props.


Creating product videos isn’t a one-person job. Before filming, you must provide your team members with a glimpse of how the video will look and play out. This is where a storyboard comes in handy.


You might have visualized the entire video while creating the script. Storyboarding enables you to give shape to your ideas—it’s the visual representation of the script, involving the actual drawing of each scene in chronological order.


In storyboarding, both visuals and text are used, enhancing a deeper understanding of the script and ensuring its proper execution. Storyboarding, this single step, can save loads of time during the filming stage.


Shooting the Product Video


The relationship between the previous stage (scripting and storyboarding) and the video filming stage can be best explained using a simple anecdote.


Similar to a bamboo plant that lays the foundation beneath the soil for the sudden growth of several feet within a few weeks, the script and storyboard stage is essential for the fruitful, flawless, and speedy shooting of the product videos.


Filming product videos comes with its own set of challenges. If the video is shot indoors, set up lights at the proper places. Additionally, arrange the camera and check the angles, frame size, white balance, exposure, color temperature, etc.


Audio quality in product videos is as crucial as video quality. Invest in quality audio equipment so you won’t regret it later. Check the ambient noise level in the filming location and take corrective measures. Background chatter, traffic noise, and sounds from air conditioners and other equipment can affect the audio and ruin the viewer experience.


Try to shoot more than what you need. Get creative with angles, lighting, and props. The additional footage may serve you later – in the editing stage – to improve the video.




The post-production stage is where the real magic happens. The raw footage, nothing more than a jumble of frames, is edited and arranged to ensure a natural flow of the scenes. Additionally, captions are incorporated, music is added, and text, graphics, and special effects are included before converting the content to the appropriate video format for release.


The dimension (square or vertical) and format (MP4 or MPEG-4) are determined based on the platform where you plan to share the product videos.


Your product videos take shape on the editing table (or timeline). The fate of WordPress videos rests in the video editor’s hands. With the help of the script and storyboard, the video editor will decide what your audience will see and hear. Producing high-quality product videos often involves managing large files, which can be challenging. To efficiently handle this, learning how to find big files on Mac can streamline your workflow and keep your digital workspace organized. An organized digital environment allows for more focus on the creative aspects of video production.


Your product video is now ready for publication on your WordPress website. Before you share, determine the ecommerce metrics to track, distribution channels to use, and the promotional strategy to follow. You can also share the content on YouTube, in email newsletters, and on social media accounts.


Tips to Make WordPress Videos That Help You Improve Sales

Product videos ought to be engaging, informative, and clear to leave a lasting impression on the audience. While these criteria—engaging, informative, and clear—are meaningful, they can be a bit challenging to put into practice. Your WordPress videos stand a better chance of success if you adhere to the following tips:


Consider Where Your Product Video Will Be Shared


Where product videos are shared isn’t merely a matter of convenience; it’s a strategic move when creating your product launch plan that can significantly impact views, conversions, and sales. Brands should tailor their product videos based on the publishing platform, considering that different platforms attract users with distinct preferences and behaviors, which can significantly impact views, conversions, and sales when utilizing a voice over video. 


For instance, long explainer videos created for YouTube may not perform well on Instagram. The video format and dimensional requirements vary across platforms. A clear understanding of where the videos will be shared enables you to adapt and make the content appear native to that platform.


Moreover, the chosen platform dictates the tone and style of the video content. Videos with a slightly formal tone are ideally suited for platforms like LinkedIn.


Now is the time to select the tools to aid video distribution. Opting for Sendinblue or Sendinblue alternatives can significantly reduce your workload if you are considering video email marketing. SMS can also be a good way to share a link to your video or to send a multimedia message with a short GIF or an image promoting your video


Be Honest


In e-commerce, you can enjoy numerous benefits by employing sincere and authentic video content. Video content that is genuine, relatable, and relevant to the audience tends to generate higher engagement. Audiences who perceive your content as honest are more inclined to share the video, thereby enhancing brand awareness.


Authentic product videos contribute to stronger customer relationships, potentially fostering brand loyalty, repeat business, and brand advocacy. When the audience perceives your content as truthful, they are more likely to believe your message, fostering trust and ultimately leading to increased sales.


Keep Your Product Video Short


WordPress videos showcasing your product will inevitably make their way onto social media. It’s crucial to note that, presently, a majority of social media users lean towards shorter videos. This sentiment is supported by 85% of marketers.


Additionally, according to findings published on Hubspot, short videos are the most effective and yield the highest Return on Investment (ROI).


In a recent survey, 73% of individuals in search of a product or service expressed a preference for short videos. It’s believed that even search algorithms prioritize short videos due to their immense popularity with viewers.


Short videos are not only easy to consume, engage with, and remember, but they are also convenient to watch on mobile devices while on the go. In comparison to longer product videos, shorter ones are simpler, more cost-effective, and require less time to produce.


Add Your Style and Personality to the Product Video


Every business requires a video marketing strategy along with a video style guide. Why?


To establish consistency in both style and tone across all your videos, particularly product videos. By infusing your brand’s distinctive personality and style into every video, you guarantee uniformity, facilitating audience recognition and connection with your brand.


Moreover, this approach distinguishes your brand from others, amplifying recognition and awareness. The robust online presence resulting from a consistent style and personality enhances trust and credibility in your products.


Add a Call to Action


Regardless of the type of product video you create or the stage your customers are in within the sales funnel, your product video needs a call to action (CTA). Why?


CTAs direct prospective customers through the various stages of the customer journey. Use a strong, action-oriented CTA that is concise and compelling. Place the CTA at prominent locations in the video to capture the attention of the viewers.


Since not all viewers will watch the entire video, utilize the CTA more than once, at different times in the video.


Offer a Compelling Story


Presenting a captivating narrative in your product videos can establish a deeper connection with prospective customers on an emotional level. Video storytelling not only amplifies the appeal of the content but also heightens engagement, leaving a lasting impression that ensures easy recall of product information.


  • Select a plot that aligns with values close to your audience.
  •  The narrative should effectively convey the core marketing message of the product video.
  • Craft a story that is simple and clear, making it easy for viewers to immerse themselves in the content and watch the video until the end.

Final Thoughts

This is the most crucial article you’ll read today if you own a WordPress website and struggle to turn visitors into paying customers. WordPress videos can significantly enhance your website’s appeal. However, boosting the WordPress conversion rate is no easy task.


You require product videos that understand the audience’s pain points, anticipate their needs, and furnish them with essential information to facilitate quick and decisive decision-making—in your favor, of course.


We don’t advocate for a one-size-fits-all approach. That’s why the article introduces eight types of product videos guaranteed to impress the audience.


Action should follow knowledge. Therefore, we outline the three crucial stages of video production. If you find it challenging to decide or are concerned about where and how to start, these three steps will navigate you through the video-making process.


Finally, we also disclose the six key ingredients that will transform your WordPress videos into a sales magnet.

video marketing


Video marketing is taking over the digital marketing scene as more people continually prefer consuming video content. Besides, videos offer digital marketers a great way to engage and connect with their customers, enabling them to pass the message across effectively. However, video marketing is constantly evolving. New technologies emerge and marketers adopt new content styles. If you are to be successful in video marketing, staying on top of what is happening in the sector is crucial. In this article, we discuss some of the latest trends and developments in video marketing that you should know about. We also show you how you can leverage them to drive results.


Live Streaming

Live streaming has become a growing trend for businesses and individuals alike. Introducing live features in social media platforms has made it easy to experiment with interacting with followers in real-time. The good thing about sharing live footage with your audience is that it gives your digital marketing a human element. It is also a more authentic way to interact with your audiences. You can learn more about your customers through real-time feedback that you receive.


live streaming


You can leverage live streaming capabilities on social media platforms such as Instagram, Facebook, TikTok, LinkedIn and Twitter. Use live streams to do demonstrations or give a sneak peek of an upcoming product. You can also try streaming an event or hosting a Webinar or a Q&A to educate your audience more about your products or services.


Virtual Reality and Augmented Reality

Videos are great at allowing target users to see how a product or service works before making a decision to buy. Virtual reality and augmented reality only make the experience a little more immersive. VR and AR allow users to see a product in 3D, which stimulates real-life experiences in a virtual interactive environment. It is more like allowing the viewers to “demo a product” before buying.


Incorporating VR in your videos can revolutionize how you present your products or services to the target audience. For instance, you can use virtual reality to show your customers what a piece of furniture or décor can look like in their houses. Give 360-degree visuals to offer an immersive experience.


Interactive Videos

Keeping your viewers engaged is vital for successful video marketing. And, interactive videos help marketers achieve just that. By adding interactions with the viewers in the videos, marketers are able to keep viewers engaged for longer.


interactive video


Creating an interactive video requires you to add different functionalities in the video. For instance, you can add a quiz or poll related to the content. Other functionalities include hotspots, branches, and data inputs among others. Since this can get tricky, you can consider working with a professional video production company. Outsource to BPO companies that suit your needs best. A reliable video production services provider will provide the needed support and resources to create videos that align with your goals.


Short Form Videos

The attention span is shrinking, which makes it challenging to capture the attention of the consumers. But, thanks to short-form videos such as YouTube Shorts and Instagram Reels, marketers can pass the message in a short time. This increases engagement and helps with SEO. Short videos also allow you to leave out the fluff and unnecessary information, resulting in memorable pieces.


You can use short-form videos strategically to elicit emotions and connect with the consumers. Some successful content that you can try include challenges, product teasers, event teasers, customer testimonials, and behind-the-scenes among others.



Vlogs or video blogs have long been used by celebrities and individuals to interact with their followers. Now they are rapidly finding their way in businesses as brands embrace this video type to connect with their audiences. Just like live streaming, vlogs can be great for humanizing your brand. You increase engagement and interact with your customers in an authentic way.


You can create vlogs demonstrating how your products work. You can also try showing a daily routine or skincare routine if you deal with beauty products.



Video marketing remains one of the most effective ways to connect with customers in digital marketing. If you are looking for ways to revamp your strategy, there you have several trends that you should start incorporating today.

video creation


You can hardly surf the web these days without coming across a video. Videos posted to social media sites are the most effective way to get your message to an online audience. Creating a video beats other content distribution methods since it is more interactive and educational.


For example, suppose you want your marketing material to go viral. In that case, one of the most excellent strategies is to make videos since viewers interact with them more than text or images on practically all social media sites. Also, social media videos are generally discovered casually, not by search.


Videos are abundant on most social networking platforms. However, the number of individuals watching the video essentially depends on how well it can capture and maintain viewers’ interest.


It’s normal to be confused by the various ways to create videos, particularly when deciding which is ideal for your business. This list includes the most critical videos your company can produce to improve brand recognition, generate new leads, and extend its client base:


1. Interview and Q&A Videos

When a company’s social media account consistently provides valuable information for its audience, they attract followers. One of the best ways to fulfill your audience’s need for information is to address their most immediate concerns.


Video interviews and Q&As are a terrific way to show off your knowledge and skill in your field while attracting new followers. Produce videos in which you talk to influential people in your area, your staff, or even your customers. 


It is possible to record the interview ahead of time and upload it whenever it is most convenient for business. On the other hand, if you make a short live video, you may engage directly with your viewers. The audience may submit questions in advance, and you’ll respond live.


2. Events Videos

Making videos of workplace events is a fantastic way to showcase your organization’s culture and raise awareness for your most important causes. In addition, you may record and put together recap videos to live stream on Facebook, Instagram, or YouTube.


Sharing updates about your brand’s upcoming events might make people anxious that they will miss out. However, with video, you can show your audience how engaging your brand event is.


3. Tutorials / How-to-videos / Explainer Videos

Tutorials are one of the most-looked-for types of content online. The original purpose of YouTube was to host user-generated videos, but the site has now expanded to do much more.


It’s the go-to video streaming destination and doubles as a powerful search tool. It’s no secret that more and more people are turning to YouTube to learn new skills and information, whether preparing a smoothie or how to make cool YouTube intros.


The primary purpose of social media is entertainment. However, it’s also a source of information and answers. To satisfy the thirst for knowledge from their audience, marketers may employ explainer videos to provide purposeful, product-focused content. 


4. Promos and Deals Videos

Deals are always a hit! To get the attention of your social media followers, you should promote a sale or promotion using an engaging video. A video is a practical approach to step up your marketing efforts and increase interest in your event.


These videos offer a quick but thorough summary of the event you’re marketing and a Call to Action to register or save the date. Motivating viewers to act will hopefully result in new leads or increased attendance.


5. Behind-the-scenes (BTS) Videos

Most people can’t resist looking at what’s hidden from plain view. It’s a terrific method to display your company’s culture and develop trust with your audience.


You may take your viewers behind the scenes of an event you’re involved in or give them a tour of your workplace. Alternatively, you may video the production process or employees at work. It’s a great way to engage with your target market more personally and establish credibility with them.


6. Social Videos

Videos hosted on Facebook, Instagram, Twitter, or a mix of them may generate traffic to your website or develop brand recognition.


Be mindful that many viewers won’t have time to watch lengthy stuff since they’ll be swiftly swiping through on their phones. Brief and to the point sum up the social gaming vibe. These short, catchy videos often succeed as social media advertisements, too!


7. Feature / Product Videos

A firm’s social media activity affects consumers’ purchasing choices. Sharing a video on social media is a fantastic method to draw attention to a product or show off a helpful feature.


Videos like these are a great way to demonstrate a specific benefit of your product or service. In addition, they might help inform prospective clients about your business and its offerings.

8. Announcements / Reveals Videos

In today’s connected world, it’s essential to keep your target market up to date on the newest products from your company, and social media is a terrific tool for doing just that.


About one-third of all consumers now learn about new businesses and brands via social media. This is why it’s a good idea to use video to display product launches and other announcements.


9. Testimonial Videos

Even in the current digital era, one-on-one feedback is still a vital tool. In addition, using reviews and testimonials has increased confidence in a company and consumer loyalty.


Before purchasing a product, up to 93% of shoppers read product reviews. Honest reviews might persuade us to buy a product or alter our opinion of one. It’s in your best interest to share video testimonials from satisfied customers with potential customers.



Every level of your marketing funnel may benefit from videos, from drawing in new leads with attractive video advertisements to converting them into paying clients. However, to get the most out of your video marketing efforts, you must regularly test, measure, and improve your videos’ performance.


Video is a terrific way to grow your brand and engage with your audience. Creating them may also be a lot of fun, so unleash your imagination!

cloud video production


Video has become the most preferred consumer content of choice. Over 90% of consumers use video to understand products and services more. And positive ROI has been confirmed by over 87% of marketers. The average person spends 100 minutes per day on video content. Hence, video is vital in any business marketing. 


Video content is created by businesses and users. For quality brand messaging, companies use premium-grade broadcast equipment. Equipment like production switchers, audio mixers, clip servers, and ancillary are expensive. Idle equipment is even more costly if you include maintenance costs. And the pandemic rendered most equipment idle. 


The rise of cloud-based video production platforms is a welcome solution. You can now avoid expensive broadcast equipment using cloud providers. 


Cloud video production is reducing costs and increasing content output. Also, it simplifies production workflows and offers greater versatility during production. Cloud production revenues will grow from $600 million in 2020 to $2.5 billion in 2026. And the growth shows its immense value. 


Let’s learn why your organization needs a cloud-based video production platform.

Easy Collaboration During Video Production 

You can ditch several confusing threads of emails. A better alternative is the cloud for better collaboration. Your workflows should be easy to comment on, review or approve by other project partners.


Most cloud applications allow editors to make notes on the video. Additionally, they can pause and comment on each video frame. Hence, it makes it a smooth operation, especially for remote teams. 


Some even offer integrations to robust tools like Final Cut Pro. Thus, it makes the export and import of proxy files much more effortless. You can also use the convenient and smooth collaboration for remote teams. Marketers can use it to drive more revenue. 


There is more user-generated content (UGC) online. More than 60% of consumers feel UGC is more authentic and appealing than flashing ads from brands.


 As a brand, you can get more referrals from UGC than your video. A cloud-based and remote video production software lets you collaborate with influencers to drive market reach. You can turn anyone with valuable content for your brand into a filmmaker and use it for promotion. 

Cheaper Video Production 

Cloud-based video production removes the prohibitive broadcast equipment cost. Control rooms are costly. Whether running a small or big operation, you must deal with a cost barrier. You will need equipment like clip servers and switchers. Also, you may need extra hardware interfaces for control. That increases costs. 


It’s prohibitive to small organizations, including small media companies. Large organizations and broadcast companies need different control rooms for various production sizes. More control rooms stretch the costs. 


The cloud-based video production platform is a better economic option than on-premise setup. Cloud video production tools offer equal service to control room production. Features like audio mixers, clips, graphics, switching, etc., are on the cloud. It makes you reach new markets without the extra costs of expensive hardware. 


Cloud platforms remove the need for more updates, monitoring, and maintenance. Hence, content creators and operators can concentrate on vital aspects of their crafts. They can create more content, and seek more subscribers. 


Cloud video production can help you control expense costs. 


Assured Scalability in Post-Covid-19 Video Boom

The pandemic increased video content consumption across social media and streaming sites. Streaming providers were overwhelmed. As a result, it led to a poor experience due to low video quality. The traditional streaming systems did not anticipate a sudden demand surge.


You can not afford poor-quality videos as a brand due to scalability issues. Cloud technology offers scalability and flexibility without taxing you on hardware. There are many aspects that you need to address to scale effectively and smoothly:


  • Video server
  • Editing 
  • Storage etc. 


Addressing these elements using hardware is challenging and time-consuming. Cloud-based video production can scale using software to address some of the challenges. Hence, you can handle demand surges without little investment compared to traditional systems. 


The cloud video production provider will allocate resources depending on your needs. And you only pay for the resources you’ve used. Hence, you can quickly scale up or down depending on demands using relatively little investment. 

Less Bulky Mobile and Remote Video Production 

Traditional video productions involve bulky equipment on-site. Cloud video production eliminates the need for physical hardware, logistics, and space. Modern cloud video production solutions allow you to offer live shows similar to YouTube. 


They get you quality and features similar to a broadcaster, only taxing your camera, laptop, or light set. A computer and camera are lightweight and fit on a backpack. Hence, the remote video production platform makes the process less bulky. 


If your production is draining you on logistics, the cloud approach can easen your struggles. Sound and video post-production can be done over the cloud with a global talent pool. For example,, Avid, etc., support remote post-production. 

Advanced Managed Security 

Security is a significant concern in every sector, including broadcast media. Streaming providers must ensure maximum security for new channels and services. It helps protect their services from cyber-attacks and data breaches. 


You don’t want your channel to be held hostage by hackers when you’re live streaming. As a result, you may need to replace hardware, maintain, and update them. Also, you may need to install an extensive firewall which is costly. 


Cloud-based video production providers will cover most of these expenses. Your cloud workflows will get max security to safeguard video streams and related systems from viruses and malware. 


Additionally, the cloud platform will ensure relevant softwares are up-to-date with appropriate security patches. Also, they have dedicated robust monitoring systems like Apache Spark. The dedicated cloud teams can pick up tickets quickly and resolve them as they arise for any issues. 

A Single Suite for All Your Video Production Needs 

Most cloud video production providers are bringing all services into a unified platform. It integrates most of the production aspects like switching, graphics, etc. Hence, different features become accessible in one platform for easy control. 

Take Away

Modern cloud video production platforms offer convenience, efficiency, and cost gains. You will save on hardware, rental space, and logistics. Besides, it has a unified platform that enhances remote team collaboration, integration of features, and better production control. 


You will not need to worry about security breaches on your new streaming channels or services. Also, you can handle any demand fluctuation like a boss with little overhead costs. Therefore, your organization may be missing much if it isn’t using a cloud-based video production platform.

leverage youtube-marketing


Digital marketing encompasses many different things. Your website, blog, social media accounts, and more all play an important role in reaching the right people at the right times. Though YouTube is not as popular among businesses as Facebook or even Twitter, it is a powerful tool that can benefit almost any business of any size, regardless of industry or niche. Here, you will learn more about how YouTube works and what you can to do leverage it to your benefit using efforts like YouTube SEO.


YouTube is a Google-Owned Platform

If you’ve been considering the idea of utilizing YouTube as part of your marketing plan, there are two very important things you must keep in mind. First, YouTube is a social media network. It gives absolutely anyone the ability to record and post a video, and others can share, like, or comment on that video collectively. Second, YouTube is part of Google’s massive empire. Google has owned YouTube since 2006 when the search engine giant purchased it for a staggering $1.65 billion. This means that when it comes to optimizing your YouTube channel, you’ll want to follow many of the same SEO practices as you would for your website.


People around the world watch more than a billion hours of YouTube content every day. There are nearly two billion active users, and of these, only about 16% are from the US, which further proves the network’s reach. Since Google purchased YouTube, the two have worked hand-in-hand to provide a better overall experience for internet users around the globe and their 3.5 billion collective daily searches.


Marketing with YouTube

There are two different ways you can market your brand on YouTube.


  • Become a YouTube creator. YouTube creators are the people behind the videos people watch around the world. They are influencers, demonstrators, entertainers, and others who spend their time making, editing, and uploading videos to be searched and viewed by the masses. Depending on your industry, you could make videos of your own. With the right SEO, people will find your YouTube channel just like they find your website, and before you know it, you’ll have thousands of subscribers.
  • Become a YouTube advertiser. As the two billion active YouTube users watch their favorite videos, they will occasionally see advertisements. Advertisers pay YouTube to show their ads to viewers during videos much like they pay Facebook or Google to show advertisements to their users. Recently, Google added the ability for marketers to specifically target people who recently searched for a related product or service with their ads, which vastly improves reach, ROI, and conversions.


Many of the people who leverage YouTube to their advantage do both things. Not only do they make their own videos, but they also pay YouTube to display their “commercials” during others’ videos.


Benefits of Adding YouTube to Your Campaign

Aside from extending your reach to more people, there are several other benefits associated becoming a YouTube creator for your business.


  • Demonstrating a product. Videos do something text and pictures can’t: they allow you to show your audience exactly how a product works. If you have limited distribution channels, this is by far one of the best ways to get the word out, and it’s especially beneficial for businesses like toy manufacturers and clothing designers.
  • Making your brand the authority in your niche. A YouTube channel also gives you the option to create a solid reputation as an industry expert. Some of the things you can do in this regard involve making short how-to videos, giving your viewers tips on how to get the most of their product or service, and even providing links to other creators’ videos that may provide the same information from a different perspective.
  • Saving your own bandwidth. Let’s face it – website bandwidth can get expensive, and high definition videos can take up a lot of space and eat up a lot of your bandwidth, causing your entire site to load slowly. When you become a YouTube creator, you can embed your YouTube videos into your website to avoid this.
  • Solving common problems. Imagine creating a list of FAQs, but instead of posting them on your website in text, you make a video, instead. You can demonstrate the solutions rather than just explaining them, and this is sure to improve the overall customer experience.
  • Announcing sales or other events. Sales and other events are fantastic for getting some attention for your business, but they only work if people know about them. You can record your most successful events and edit the best clips into a short video.
  • Giving your brand a personality. A brand with personality is a successful brand, and once again, YouTube is the best way to accomplish this goal. If your bakery, for example, only uses organic eggs from free-range chickens, you can take a trip to the local farm – and take your viewers along with you. This shows your personality and helps you become more relatable to your target audience.
  • Building a community. Finally, thanks to viewers’ ability to comment on your videos, YouTube is an excellent place for community building. Using YouTube as a sharing platform is vital to your success. Consider a once-weekly vlog (video blog) at the very least and add in a few other videos that show new product launches or even footage of your happy customers.


The benefits of YouTube are far-reaching, and with the right knowledge, a decent camera or smartphone, and the ability to relate to your customers, it’s possible to build your brand more than you ever thought possible just by making YouTube videos.


As you can see, there’s much more to YouTube than meets the eye. Some of the most successful YouTubers of all time have made millions of dollars just by doing what they love to do best, and you can use it to your advantage, too. You might not become a millionaire, but there is a 100% chance that you will extend your brand’s reach, whether you choose to become a creator or an advertiser.


Quick Video Marketing Tips


Videos are one of the most powerful marketing tools at your disposal. They connect with viewers in a way words don’t. People watch videos on the fly as they commute to work, sit in a waiting room or wait in line. Researchers estimate that viewing one minute of video is equivalent to 1.8 million words.


Small businesses often feel uncertain about delving into the world of online videos. However, by 2021, 82 percent of online traffic will consist of video viewing. Now is the time to jump into video marketing.


Here are some quick video marketing solutions to start with:


1. Choose a Platform

There are many different options when it comes to delivering your online videos. About 96 percent of Americans 18 to 24 use YouTube, so it’s an obvious choice as a potential platform. It’s one of the largest social media sites in existence.


You could also simply stream video from your site, but unless your server is blazing fast and you have unlimited resources, you’re better off embedding a video you’ve uploaded to YouTube, Vimeo or another video streaming site. In addition to saving resources on your website server, you also gain reach to all those people on that particular social media video site.


Even a beginner can shoot a video on their phone and upload to YouTube or Facebook, so you’ll be able to figure out the ins and outs in a single day. Start by studying websites your competitors created. Take notes about what you love and what you hate so you can learn from their successes and their mistakes.


Video Marketing


Rhett and Link host a show that is silly and funny, so it makes sense that they’d create some interesting videos for YouTube to draw viewers. They created a song that speaks to their target audience. Similar videos have gone viral. They created one called “T-Shirt Wars” that has nearly 19 million views. The videos are not high budget by any means, but they are entertaining.


2. Interview an Influencer

Is there an influencer in your niche that you’d love to connect with? Offer to interview them via video chat. Most influencers will share the link to the interview on their social media pages, which gives you access to their many followers.


However, make sure there is something in it for the influencer as well. If you want the person to agree to the interview in the first place, you have to make it worth their while. What type of promotion do you plan to do for the video?


Use a tool such as Call Recorder for Skype to record the video interview, even if the person lives miles away from you.


3. Use Pop-Out Videos

Do you want your videos to stand out and gain the focus of visitors? Utilize a pop-out feature so when the user clicks play, the video becomes larger and takes over at least some of the screen. A pop-out places the user’s undivided attention on the video and makes the process interactive for the user. This works well on smaller screens, too, because the video screen is larger and easier to view on a mobile device.


One recent study estimates around 78 percent of digital video viewers use their mobile phones to stream content. Pop-out videos are beneficial to mobile visitors, but also visually pleasing to desktop browsers.


Video Marketing


Marco Specialty Steel does a good job integrating a pop-out video that highlights what the company does and its unique selling proposition (USP). The video is on YouTube and embedded on the website, so it streams as soon as you click on it.


4. Get Personal

Personalize your marketing to make it more effective, whether a video or any other type of communication. In one survey, 90 percent of respondents indicated they enjoyed a personalized experience, and 80 percent said it made them more likely to do business with a company.


How do you personalize a video when you don’t know who is watching it? The answer is that you do know who is most likely to watch it. Study your internal data, who visits your site and who views your other videos. Once you have a general picture of the type of person who interacts with your videos, you can create a user persona that represents your target audience.


If you create a personalized video that speaks to the consumer, you’ll gain loyal followers. Be authentic and stay true to the mission of your company.


5. Tell Your Story

You don’t have to come up with a fancy script and pay thousands of dollars to a videographer. Just focus on telling the story behind your brand and what you do. Show potential customers the process behind what you make or let them meet a few of your employees. Show off what is unique about your company. As humans, we crave stories, especially ones that tug at our emotions.


Video Marketing


Baked releases videos that show some of its delicious creations, such as the screenshot of a triple-layer chocolate birthday cake crumb-coated with a buttercream frosting. It also released videos of seasonal favorites and featured topics such as a tour of a new store.


Results in a Day

It may take longer than a day to see results from your video marketing efforts, but start by creating a video. Each video you create will get a bit better than the last. Over time, you’ll learn the best way to market videos, how to speak to your audience and the best angles for the camera. The key is to get started and see the traffic on your website surge over time.


Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

video marketing conversions

Not so long ago, the phrase “content marketing” meant a quite different thing. Perhaps a decade ago, useful content marketers were good writers. They wrote good blogs, articles, and webpage copy. While this is still true today, “content marketing” means something more inclusive. Besides just writing, the best content marketers can also create video, infographics, and podcasts. The most in-demand of these new skills is video. But why?


In the past decade the digital marketing landscape has been drastically altered. People have begun phasing out traditional laptop and desktop computers in favor of mobile devices when they want to search the web. After all, it’s much more convenient to simply pick up the smartphone everyone has attached to their hand.


Another way the industry has been altered is that digital technology is much more affordable in the current market versus at any other point in history. With no boundaries in how or when people can interact with content, success relies heavily on delivering your company’s message in a way that customers prefer it.


That is where video marketing comes in.


Video Marketing Statistics

To understand how important video marketing has become, you only need to look at the numbers. According to an infographic shared by HubSpot:


  • Experts predict that by 2019 video content will claim over 80 percent of all web traffic, leaving little room for other formats.
  • Clickthrough rates on emails with embedded videos range between 200 and 300 percent higher.
  • Conversion ratings on landing pages are increased by 80 percent when a video is included.
  • 90 percent of customers state that product videos help them with their purchasing decisions.
  • Nearly 90 percent of digital marketers are now incorporating video content into their strategies.
  • Of the time spent online, customers report that a third or more of it is spent watching videos.
  • 35 percent of online advertisement spending goes towards videos.
  • Almost 60 percent of company decision markers prefer to watch a video versus reading an article or blog.


Another survey saw that major online retailers saw an increase in conversion ratings to as much as 9 percent when they began incorporating video into their marketing strategy.


Nine percent may not seem like an incredible amount at first glance. Yet when you think about the fact that 9 out of every 100 viewers purchased the product, that’s amazing. Imagine if a single video produced conversions at this rating and had one million viewers? That’s 90,000 conversions.


But why do customers prefer video content over written content and how can you leverage this to help your digital marketing efforts succeed?


Easier to Remember

Customers are more likely to remember a video they watched versus a blog they read. This is largely because videos appeal to all the senses in a more realistic, memorable matter. By using a combination of written or audio content, visuals, and a range of audio, the customer can hear and see the message presented versus simply seeing words on a screen (with or without attached graphics).


Everyone Can Engage

Something many marketers don’t think about is the fact that some of their audience may not be proficient readers. This may not hold true for certain sectors, such as B2B or luxury products, but the average product meant for the average person reaches farther than college graduates.


While an article may be hard for some individuals to understand, a video using speech instead of words is easily digestible – regardless of reading level.


Great Mobile Performance

Remember how we mentioned earlier that more people than ever are turning towards mobile devices? See, there was a reason for it. With more people using smartphones or tablets to access the web you need content which performs well on those devices. That would be video.


Not only does video perform great on mobile devices but it also works well on traditional laptops or desktops. No matter how your audience chooses to access your website or social platform, your videos will be presented in a high-quality, unaltered way.


Strengthen Company Branding

Your company’s message becomes more realistic when paired with a relevant, inspiring video. The video could be based upon a lifelike scenario which resonates with your buyer persona, or it could be your message paired with music which compliments the message. Not only are consumers more likely to relate to your company’s brand when presented through video, they are also more likely to remember it.


Video Goes Viral

Experts estimate that 92 percent of people who consume videos on mobile devices share them with other people. That is only 8 percent shy of every mobile user and the highest share ratings of any mobile content.


Tips for Creating Valuable, Sharable Video Content

Just like the world of written content, not all videos are created equally. Some perform significantly better than others, because they are designed better. If you’d like to create videos which are valuable to your consumer base and more inclined towards being shared or even going viral, check out the following tips:


  • According to research by John Cecil (author of Online Video Revolution), the ideal length of an online video is typically between 20 and 60 seconds. Sometimes, promotional videos can be up to two or three minutes, but these are typically those targeted towards repeat customers or educational niches.
  • Ensure you catch your audience’s attention within the first 12 seconds. Around 33 percent of viewers will never make it past that.
  • Skip the auto play function. Despite more businesses using the function, many consumers find it to be annoying – and it can also lower screen loading times.
  • Use a descriptive, relevant thumbnail when promoting.
  • Develop videos which are entertaining. For an example of what we mean, it’s worth checking out BlendTec’s “Will it Blend” During the series they try blending crazy items like an iPhone – and these stunts have launched them straight to the top of their industry.
  • If you use writing or titles make sure they are clear and easy to read.
  • Any images used should be of the highest quality and never pixelated or unfit for the screen.
  • Always keep your audience in mind. Choose to create content based on their wants or needs, and not your own. All content – video or otherwise – needs to be designed in such a way that your audience will relate to it.


All these things combined equate to higher conversion ratings for your business. While written content still has a place in the digital marketplace (and always will), video marketing is the chosen format of the future. If you aren’t already allotting some of your time, effort, and resources towards this sector, now is the time to do so.

Video Marketing Strategy


Video marketing is arguably one of the most effective marketing strategies for companies. However, if your video marketing misses the mark on certain elements, it won’t be nearly as effective, and you won’t see the return on investment you expect. Smaller companies can’t afford to hire a full-time videographer, so the marketing team creates the videos and pushes them to outlets that draw the company’s target audience.


The total Internet traffic from consumers will be 80 percent video viewing by 2019. The number of daily video uploads grows every year. Now is the time to get your video marketing polished up. If your videos don’t have the following six things, your marketing strategy will fall flat.


1. Brevity

As a company, you have a lot to say to the world. However, people have short attention spans, and they don’t want to watch an hour-long video about what you can do for their bottom line. Instead, they want you to get to the point and get there quickly. One study found out of the top 10 posts on YouTube, the longest video was just over nine minutes, but much shorter videos topped the list as well.


The longer your video runs, the more viewers tend to bounce away from it. This is a problem if you put your call to action at the end of the video and viewers already stopped watching.


The solution? Keep your videos as short as possible. Home in on a single idea, rather than trying to stuff everything you want to say into a single video. Ideal length also varies, depending on which social media platform you’re targeting.


Video Marketing


This 30-second video from Marks & Spencer gets right to the point and emphasizes a single item the department store sells — luxury food. The video is bright, grabs the attention and focuses on the food throughout. At the end is a simple tagline that lets you know these foods are available at M&S.


2. Consistency

If you want to attract a following on social media, keep in mind you’re competing with millions of other businesses online. If users know they can count on you to regularly upload videos, they’ll be much more likely to follow you on whatever platform you’re on.


One example of this is Dr. Eric Berg’s videos on YouTube. Berg uploads at least a video per day, and sometimes several a day. The topics are always about eating a keto diet or solving health issues through diet. He has more than a million followers on YouTube alone. The videos are informative and high-quality, but subscribers also know he is reliable and uploads videos daily, so they follow to see those new videos.


3. Series

Creating a video series allows you to keep users engaged as they come back to view additional installments about a topic that already interests them. A series is also a good way to break down complex topics into smaller parts, which helps keep your videos shorter while still covering a topic in depth.


quincy compressor


Quincy Compressor takes a complex topic and breaks it down into a series of videos that explain poor compressor quality and the impact of it. The first video is one of four in the series. In the first, an actor talks about toxic air quality and ways to avoid it. The other three videos repeat the theme of “avoid” and focus on other issues that can arise from air compressors that aren’t the same quality as Quincy.


4. Mobile Optimization

Sixty-five percent of those who view videos online do so from their mobile devices. If you aren’t optimizing your videos for mobile viewing, you’re risking losing the majority of your viewers. To ensure your video streams fast and seamlessly, avoid heavy media files or add-ons that bog down video viewing. If hosting the video on your website, use a responsive player that sizes to fit the user’s screen.

5. Soft Sell

One thing that turns off consumers is pushy salespeople. Unfortunately, pushy sales tactics sometimes creep into videos and other online marketing. Users respond better to a video that presents an idea and lets them make up their own minds about the product or service. It’s OK to put a call to action at the end, but don’t use scare tactics. Instead, give the viewer a reason to do business with you by showing them an advantage.




GoPro shows what their product is capable of by taking you on a trek into the wilderness with Travis Rice, a professional snowboarder. The viewer goes with him to the top of a mountain and down the other side as GoPro captures the entire exciting journey. The video ends with their logo, an image of the product and the tagline “Be a Hero.”


6. Engagement

One survey indicated 64 percent of viewers would like to interact with a video and will watch more of the video when allowed to do so. Rather than presenting a static experience, an interactive video offers the viewer options that customize the entire experience. Add elements such as quizzes and mini-games to engage viewers.

Video Marketing Strategy

Consider these missing elements the next time you create a video. Of course, video marketing goes way beyond making and posting amazing videos. You also need to know where to share, the best times to post the video and how to keep the buzz going. However, if the video itself falls flat, all the other elements are pointless.


Many videos are competing for consumer attention. Any small improvement gives you an edge over other companies in your niche. Videos allow a connection with your customers and an opportunity for engagement that is more powerful than most media. Think of a video as a two-way conversation with customers and potential customers.



Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.