Hiring Website Designer


Hiring a great website designer isn’t cheap, but the investment is more than worth it. A website can do many things for your company, and it works as a hub for all your online marketing efforts. It’s the focal point of your brand, and will offer your potential online customers their first opinion of your company. Mess these things up, and the results are a lot of lost customers.


Unfortunately, not all website designers are equal – and sometimes, companies can even found themselves scammed by someone who never intended to do the job in the first place. So how can companies be certain they are hiring the right person – a REAL person? Watch for these four warning signs.


1. No Portfolio

Even an amateur website design company should have a portfolio of some kind. It might only contain a few websites that were designed for friends or school projects (for those who have just graduated schooling). Seasoned professionals will have dozens of designs in their portfolio. Take note that some portfolios are only available on request, but the website should clearly state that.


If you go to hire a website designer and there is no portfolio, it can only mean one of two things. Either they have no web design experience, or else they are simply trying to scam you out of your hard earned money.


2. No Website

A website designer without a website is a big warning sign. This is literally what they do for a living, and their own website should be an amazing representation of what they can do. This, along with the all-important portfolio discussed above, is a web designer’s visual resume. Without it, companies are unable to tell what the designer can actually do. Even if they end up being legitimate, having no website tells you that they don’t take pride in their work or care enough to show instead of tell.


3. No Social Media

Professionals these days have to have a presence on social media to be relevant. This doesn’t mean that they need to have thousands of followers on all the most popular social media sites, but they should have at least one active account – two is preferred. This shows that the professional is dedicated to their work, and wants to be available to potential clients. It also helps to prove they are a real web designer.


4. No Obvious Pricing System

Many website designers choose to not publish their pricing schedule on their website but should be able to produce a pricing system on request. In certain situations or design items cost extra money, this should be noted. Without an obvious pricing system, you could end up paying a lot more at the end of the project than your original budget.


Alternatively, some companies might offer quotes on a per-case basis. If this is the case, then the company should be willing to produce a contract stating the exact amount. This is the only safe alternative to an obvious pricing system.

Motion Graphics


Digital technology has advanced more in the last 10 years than anyone might have imagined. Trends emerge every year, and some stay while others flop. One trend that’s been around a while now is the use of motion graphics, where designs combine elements such as beautiful typography, images and video, and create movement that is realistic and animated at the same time.


The average motion designer makes $62,000 per year. Adding motion design to your resume seems like a smart move, especially for freelancers who work fewer hours and make about $3,000 more per year than their company-employed counterparts.


In addition to the potential for higher earnings, adding motion graphics benefits your designs and your clients in a number of ways. There are many advantages of using motion graphics in your designs.


1. Retain Users

By 2020, 80 percent of all online traffic will be people watching videos. When you stop and think about the billions of people online, with the vast majority of them viewing videos, the choice of enhancing your website with this emerging trend makes sense.


When you add motion graphics to your videos and on your website, visitors instantly engage with the site upon landing there. Your bounce rate will likely go down, and users are more likely to pay attention to your message.


wide sky trailer


The trailer for the video game “Wide Sky” uses motion graphics to illustrate some of what the game is about. The technique grabs the user’s interest because the background appears authentic while the motion graphics look animated. The use of animation lends a fun tone to any website or video. Since the video promotes a game, it makes sense to keep it fun and whimsical through the use of animation.


2. Create Brand Consistency

One of the most important parts of branding is creating a cohesive message users identify with your company. You likely have a presence across many different platforms, both online and off. Adding branding to each of those elements isn’t an easy task. However, with your videos, you can easily share motion graphics with your logo and brand name in the same spot and with the same style in every video you release.


3. Capture User Attention

Motion graphics don’t always have to appear in a long video. Smaller elements, such as a moving logo or other moving pieces on a website page, grab user attention and set your site apart from your competitors. You can also make just a portion of your logo moveable and leave other elements static. Apply the concept to any part of your site where you wish to draw user attention.




SuperShuttle adds motion graphics to its website and captures user attention from the moment site visitors land on the homepage. A shuttle looks as though it is driving as the background changes and the van passes various buildings and trees. The effect is simple but striking.


Designers should pay attention to the way the logo grabs attention but should also ensure it loads quickly. Vital motion graphics must be optimized for all types of devices. If the moving parts stall or crash a mobile device, they aren’t sufficient for half or more of your audience.


4. Educate Your Audience

When people see and hear information, they are much more likely to retain the facts. The human brain processes images faster than words, so motion graphics get your point across much more efficiently than words alone. Picture elements of an infographic that fly in as a spokesperson explains the mission of your brand. The viewer is much more likely to retain the information than without visual illustrations.


5. Tell a Story

Around 79 percent of people skim over what they see on the internet rather than reading in depth. You’re competing with thousands upon thousands of other companies clamoring for notice. When you tell a story, though, you connect with people on an emotional level, and suddenly they stop and listen.


apple watch


This Apple Watch video tells the story of what the product does for the user. Motion graphics highlight some of the features of the watch face and add bright colors to highlight the narrator’s words. Designers should take note that the motion graphics used in the video highlight the product and draw attention to the words from the script.


6. Repurpose Motion Graphics Videos

One of the most significant benefits of motion graphics used in videos is repurposing the potential of videos. Since so many people watch videos online, adding your engaging clips to social media sites or sending out a video in an email engages users and encourages sharing with others.


Social media posts with videos get shared more frequently than those with text only. Educate or entertain your audience, and they’re likely to tell others about what you’re doing.


Gear up for Motion

Adding motion graphics to your website doesn’t have to involve a lot of time or money. Start small with your logo or a moving element in an infographic. Then, as you find what works with your particular target audience, move to more extended content such as videos with motion graphics.


Motion graphics are another tool every design professional should have. With the addition of animated elements, your website will stand out from others and become more engaging and shareable.



Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner

CX With Your Live Chat


What do your customers want? Figuring out the answer to this question gives you an edge over the competition and develops an ongoing relationship with your clientele.


People like live chat more than other methods of reaching out for customer service. One study found 42 percent of users prefer live chat even over email communication.


However, if your live chat isn’t up to par, the customer experience suffers. Live chat is one way to improve your overall CX, but only if you offer a usable and functioning live chat. Here are eight key ways of creating optimal CX through a live chat that meets consumer needs.


1. Understand Why Consumers Like Live Chat

First, you must understand the reasons consumers like live chat. A recent study showed over 80 percent of people are satisfied with live chat as a form of customer service. Live chat offers an instant and personal level of communication not available via email. People hate using phone-in customer service, though, because they inevitably wind up going through multiple computerized prompts or reaching someone challenging to understand or not informed about customer service policies.


Live chat offers an opportunity for instant answers and a resolution to a problem without the aggravation of telephone prompts or the wait time of email correspondence.




Xfinity, which is owned by Comcast, offers live chat via its website. One thing it does that’s effective is offering different categories, depending upon what you need help with. Categorizing questions allows the company to guide consumers to an agent who can be of help, such as tech support for new customers trying to hook up equipment.


2. Choose the Right Placement

You have a few short seconds when a visitor lands on your page to grab their interest and keep it. If the visitor lands on your page with a question and can’t find an easy answer, you risk losing them to a competitor. Place your live chat in an area that is easy to find and draws the eye. Most sites place the chat feature in the lower right or over in the sidebar, so this is a natural place for customers to look for help.


Consider the other elements surrounding your live chat button, too. Is there enough white space, so the live chat feature stands out? Make sure the color pops, highlighting the feature and drawing the eye.


3. Personalize the Experience

Even if you use a chatbot, make sure you create a personalized experience for the user. If a live agent answers questions, give that person a name, and if possible, share a photo. Greet the person by name if possible and personalize the experience by repeating the question back and using the name and details for that specific customer.



KBG Injury Law offers a live chat on its main screen with an image of one of the lawyers. The button lives in the lower right of the screen above the fold. When you click on the live chat, a box pops up, and you learn the name of the agent you’re speaking with and are greeted immediately.


4. Chat 24/7

About 51 percent of consumers expect businesses to answer questions around the clock. Live chat gives you an opportunity for meeting this need, but only if you have well-trained agents that can answer basic questions and solve problems. Even though availability is important, poor experience with customer service in any form isn’t acceptable. If you can’t adequately staff your live chat 24/7, then only offer it during business hours.


5. Separate Pain Points

Identify your typical audience’s pain points. For example, one consumer might need one solution and a different consumer another. Separate your live chat channels and the agents who cover them accordingly, so customer service reps are trained sufficiently in the area they cover.




Fitbit separates its live chat sections according to issues its customers might experience, which gives it an opportunity to thoroughly verse live agents on those topics. Well-trained agents have an immediate answer for potential and current customers, improving the user experience. They ask you to choose a product and an issue. They then route your chat session to the agent best trained in how to help you solve your problem.


6. Improve Customer Satisfaction

Studies show that a live chat improves customer satisfaction. In one survey, researchers found phone-in customers had only a 44 percent satisfaction rate, but live chat customers had a 73 percent satisfaction rate. Of course, this varies depending upon how well your live chat meets customers’ needs and hits the other points in this article. However, simply adding a live chat improves customer experiences.


7. Respond Immediately

People expect an immediate response via live chat. Imagine you’re a customer and you land on a business website. You have a question before you place an order. You don’t want to wait days for a response or bother with picking up a telephone. Instead, you just hop onto live chat and ask your question.


Businesses can nail user experience at that moment by offering fast and thorough help via the live screen. Users shouldn’t have to wait for a response but get an immediate answer. A bot answers basic questions that get asked frequently, and customer service reps answer everything else. Even if you have a 24/7 live chat, users grow frustrated if they have to wait a long time before connecting to a live agent.


federal student aid


Federal Student Aid offers live chat and does something a bit different that is very user-friendly. It starts a countdown timer of how long it will be before your chat agent appears. It also asks basic questions while you’re waiting, such as what your name is. This gives the agent a moment to prepare for the chat session but seems like an immediate response to the user.


8. Measure Performance

Test your live chat frequently, measuring the time it takes to respond, how on-target responses are and the performance of live agents. Internal analytics show how many customers who engage with live chat wind up making a purchase, but also poll regular customers and find out if there are any areas in your live chat you should improve.


Strive for Small Improvements

Strong CX makes your site stand out and keep loyal customers returning time and time again. While you might not be able to implement every technique at one time, strive for small improvements to your live chat. Make one or two changes and see how those elements work before moving on.



Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner

Keep Website Visitors


Just as it’s important to focus your efforts on the things that make good web design better – informative content, high-quality photos, and an easy-to-use interface, it’s also important to think about the things your website visitors don’t want to see. If your bounce rate seems higher than it should be, but you can’t figure out why, there’s a good possibility that your website contains one or more of the five faux pas below.


#1 – Bad Overall Design

Once upon a time, getting to the first page of Google search results was as simple as inserting a few keywords into your website content. These days, though, things are far more complex. In fact, Google will rank your website based on its overall design – and so will your visitors. There are several things that might add to a bad design, and they include:


  • Lack of responsiveness – This occurs when your website isn’t as visually appealing or doesn’t work as fluidly on different types of screens.
  • Poor color selection – If you choose colors that are too bright, or if you put too many contrasting colors in the same place, this may aggravate visitors and cause them to bounce.
  • Bold, loud patterns – Though patterns are fine for backgrounds, it’s important to choose patterns that don’t overwhelm the visitors.
  • Poorly sized elements – Having a header that is too big, text that is too small or doesn’t wrap around images properly, and similar issues will cause frustration, too.
  • Bad fonts – Your font needs to fit your overall web design. If it’s too big or bold, it will likely annoy visitors, and if it’s too light or thin, they will struggle to read it.


It’s easy to get wrapped up in your website content’s quality while forgetting about its overall design. The biggest goal here is to make sure that it welcomes visitors without overwhelming them.


#2 – Bad or Misleading Navigation

In today’s world of fast internet and instant digital gratification, ensuring that your website operates the way it should is crucial. If a visitor can’t get to the information he or she needs within three clicks, it could be a deal-breaker. After all, why should visitors search endlessly for information on your website when they can easily find it from one of your competitors?


To combat this, make sure your website is easy to navigate and that users can get virtually anywhere in three clicks or less. Make sure photos and banners do not mislead your visitors, and clearly label your buttons with instructions like “Click Here” or “Buy Now”. Finally, be sure that your main navigation links are tucked neatly inside a menu rather than scattered across the website.


#3 – Poorly Structured Content

Content is still king when it comes to creating an excellent website that visitors will love. Unfortunately, many people continue to make simple mistakes that are causing their visitors to bounce and affecting their overall rankings. In order to ensure that your content is structured as optimally as possible, make sure that you avoid the following:


  • Too much content – Review your site’s existing content and remove any information that does not serve a direct purpose. It is better to have shorter, more informative content than to have a lot of content that doesn’t really serve a purpose.
  • Failing to introduce the website – When someone first lands on your site, they will want some sort of reassurance that they will find exactly what they searched for. Be sure that you include some sort of introduction for each piece of content that succinctly explains what visitors will find on that page.
  • Showing old content before new content – Dynamic content is your best friend (and Google eats it up) so be sure that you’re showing visitors your newest content at all times.
  • Straying from the point – Finally, if you include irrelevant information just to get some keywords in, you’ll end up confusing visitors. Avoid “fluff” at all costs and make sure that the information on the page all serves the same purpose.
  • Failing to include localized content – The focus on local content is huge, and Google has adjusted its algorithms to suit this. People want what they want, and they often want it now, so make sure that you’ve optimized for local keywords if this applies to you.


Statistics show that companies can lose up to 60% of their sales when visitors struggle to find what they were originally looking for. Keeping your content properly structured will help you avoid this.


#4 – Too Many Effects

When people visit your site, they want to be in control of their experience, so if you’ve considered the idea of videos set to auto-play or background music to help set a tone, you may want to think again. People find it aggravating when they are searching for information only to be interrupted by a video or background music they don’t like. If you’re going to use videos, allow the visitor to decide whether they want to watch it – don’t force it on them.


Photos are a great alternative to videos in many cases, and they load far faster, which improves your site’s response time – especially on mobile devices. If your site’s visuals are well-designed and appropriately placed (and sized!) they can go a long way toward giving your visitors a pleasant, memorable experience without the need for background music or videos set to auto-play.


#5 – Overwhelming Ads

Getting a small business off the ground can be tough, and online ads are indeed a phenomenal way to help you generate a little extra income to keep things moving forward. Though there’s nothing inherently wrong with having an ad on your site here and there, there is a limit. Everyone finds ads annoying to a degree, but if they are intrusive and interfere with your visitors’ experiences on your site, your bounce rate will undoubtedly skyrocket.


To combat this, make certain that your visitor does not see an ad before anything else on your site. Avoid pop-up ads where possible, and if you choose to use them, make sure they are easy enough for your visitors to close. Finally, if you have an entire sidebar filled with advertisements, there’s a pop-up on every single page, or there’s more than one pop up on any given page, there are far too many ads on your site and your visitors are almost certainly frustrated.


Focusing on good web design is crucial, and part of that involves truly critiquing your site to discover what might be putting users off. By going over your site carefully and keeping these five common mistakes in mind, you can discover what’s been increasing your bounce rate, resolve it, and start climbing the rankings once again.

Client Testimonials


Client testimonials are one of the most powerful forms of promotion. People are much more likely to listen to the thoughts of someone they consider a peer than what your company has to say about your own service or product. Testimonials lend credibility to your site and show your focus on customer service.


About 88 percent of consumers trust an online review as much as a personal recommendation from a friend or family member. Adding testimonials to your website adds credibility and a level of trust.


You can highlight client testimonials in many different ways. Here are eight things to consider, along with some examples of sites using testimonials in powerful ways.


1. Ask for Testimonials

Your first step is gathering client testimonials. Simply ask your current clients if they’d be willing to write a testimonial for you. Have a few guidelines in place, but remember that you can always take too many words and edit them down, so don’t limit your clients if they want to sing your praises.


Have a few sample client testimonials on hand and share them with those who agree to provide you with one. Gather as many different types of testimonials as possible.


2. Design the Testimonial

If the client offers a testimonial, they may send you a rough draft of what they’d like to say. A great testimonial focuses on a specific product or example of excellent service. Narrow down the focus by asking the client specific questions about situations you know they’ve faced with your company. For instance, if you have a resolved customer service complaint and the client is now your best customer, ask them to tell the story of how your company fixed their problem.


The focus of the testimonial should be narrow and honed in on what makes your company stand out from your competitors.




Bluebeam offers a client testimonials page where they highlight particular things the company helped its customers solve, such as saving a construction company $50,000 and enabling a mechanical firm to compete with much larger companies in their industry.


3. Place Testimonials on Landing Pages

Testimonials can appear in several different areas of the website, but they’re more powerful in some locations than others. To decide where to place yours, think about the purpose of the testimonial you’re featuring. If the testimonial is more generic and talking about the advantages of doing business with your company or your customer service advantages, then the landing page is a good location. If a new site visitor reads or watches reviews about your product, they are 58 percent more likely to convert into customers.


4. Add a Testimonial to a Photo Gallery

Your sales funnel has a few different levels. Someone who goes to your photo gallery and views other projects you’ve completed is at the mid-point of your funnel. They want more information and are seriously considering whether or not to hire you to do the work. This is your opportunity to convince them by offering reviews and testimonials from your current customers.


cornwell door


Cornwell Door Service adds a testimonial at the bottom of the photo gallery images along with a photo of the finished job. The client explains the process of choosing their new garage doors and how happy they are with the finished result. The testimonial shows anyone on the fence that the process is easy and enjoyable and pushes them onward to the next phase of the sales funnel.


5. Sprinkle Testimonials Throughout Blog Content

Another technique for highlighting testimonials on your website is sprinkling them throughout your blog content. Keep in mind that visitors might land on a blog post page and never see your home page or your testimonials page. Adding testimonials within the posts themselves allows you to sprinkle in reviews without the visitor bouncing away to another page.


Blog post testimonials should be highly relevant to the topic under discussion. Don’t plug in a testimonial for Product A if the article focuses on a problem Product B solves.


6. Invite Users to Share Their Reviews

Engage your customers by inviting them to share their reviews of your products and brand easily. Include a call to action (CTA) button that encourages them to write a review. Put their reviews front and center, so other potential clients see you aren’t afraid of what your current customers have to say. Reviews help drive sales and attract new customers.



Sydney City Toyota features client reviews on their landing page with a sharp image and the number of stars the person rated them. Click on any of the reviews, and you’ll get more details about their testimonial and an option to “write your own review.”


7. Share Testimonials on Social Media

Testimonials also give you another piece of content for social media sharing. However, the end goal should be to either convert that traffic into newsletter subscribers or drive them to your website. Social media controls followers, with sites such as Facebook now charging to push content in front of your own subscribers. A better use of your social media efforts is driving traffic to your online real estate.


8. Place Beside CTAs

You’ve honed your CTA to perfection. The wording is just right, the color of the button contrasts with the rest of the landing page and you know the placement grabs attention. Add a short testimonial next to that perfected CTA to help convert people into clients. It’s a small bit of information that will help them make the final decision to buy your product or service.

Using Your Testimonials

Make it easy for visitors to find your customer testimonials. They shouldn’t have to search deep into your site to find a specific page of reviews. Instead, they should see testimonials sprinkled throughout your site with clear links to additional details on what others think about your brand.



Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner

Important Website Design Statistics


There are over a billion websites currently hosted on the internet, and more than two billion active users browsing those websites. Yet at a two to one chance of getting your website seen – thus procuring a potential lead which could lead to sales – chances aren’t great.


This isn’t a statement meant to make you feel as though creating and maintaining a website isn’t worth it. In fact, a website is vital to modern success in business. This statistic – and all those which follow – are instead meant to make you feel determined to create a great website and give you the knowledge necessary to do so.


The Key to Success

The real key to success in grabbing the attention of the billions of internet users is in your website itself. Your company may be amazing, with the unrivaled best products and services, but if your website doesn’t reflect that you aren’t going to gain any new customers.


How do you create a great website? The answers lay in the following statistics. By taking the information found in them and using them to your advantage you can help secure yourself an ever-increasing number of website views. Those views will transfer into leads, which transfer into customers, which then transfers into an overall more successful business model.


The Real Power of the Internet

According to recent surveys, an incredible 89% of all customers will search the web before making a purchase decision. This is where all that effort you’ve put into search engine optimization (SEO) and online reputation management comes into play.


But don’t get too excited yet.


Of the nearly ninety percent of customer searching the web, 60% of them will go to the brand or product website they are considering to find relevant and useful information on it. Their decision to purchase will be highly influenced by the information they find on your website. Customers are so influenced by company websites, in fact, that 75% admit to deciding how credible a business is based solely on said site.


Time to Make Decisions

When it comes to making decisions about your website design, consumers do it fast. The average viewer takes between 17 and 50 milliseconds to decide whether they find your website visually appealing. For reference, a “blink of an eye” is between 100 and 400 milliseconds. It also only takes consumers 2.6 seconds to land on the area of the website page they will use to make their first impression about your website.


Speaking of First Impressions…

It isn’t your products or services which make that big first impression. 94% of consumers admit they’re decisions are mostly design based.


According to the Google research page,


“designs that contradict what users typically expect of a website may hurt user’s first impressions and damage their expectations.”


What does that mean?


In layman’s terms, it means your website needs to give viewers what they expect. If it doesn’t, they aren’t going to have a great first impression of your company. Without a great first impression, most customers will take their business elsewhere. Once damaged, a reputation can be extremely hard to fix. It is infinitely easier to simply make a great first impression in the first place.


Where Are Viewers Looking for Their First Impression?

You know that it doesn’t take long to make a first impression, but where are consumers looking on your website to create it? Recent statistics state that consumers are looking at the following areas for a minuscule amount of time to create their impressions:


  • Company Logo – 6.48 seconds
  • Written Content – 5.59 seconds
  • Main Webpage Image – 5.94 seconds
  • Search Box – 6 seconds
  • Main Navigation Menu – 6.44 sec
  • Bottom of Website – 5.25 seconds
  • Social Media Navigation Menu – 5.95 seconds


Is It True That Viewers Don’t Scroll?

A common idea is that all your essential information must be readily available as soon as a consumer reaches your website. Many believe potential customers won’t scroll at all to find the information they need. This isn’t true. 76% of all viewed pages were scrolled, while 66% of consumer’s attention is directed to content below the fold (or the area to which they must scroll to view).


While consumers are willing to scroll to find the content or information they need, they aren’t willing to scroll too far, however. Only 22% of all viewed website pages were scrolled all the way to the bottom. This means you’ll want to keep the most valuable information near the top of the page, but not necessary at the very top.


Key Takeaways

To properly implement all these statistics and other pertinent information into your website design process, here are a few key takeaways you’ll want to keep in mind:


  • Your website should reflect your company’s reputation, values, morals, and brand story. If not, consumers will move to the next option.
  • Include as much relevant information about company, products, and services on your website as possible.
  • Design should catch a viewer’s attention fast – as in, less than a blink of an eye fast.
  • Pay close attention to the minute details because even your company logo, menus, and search box are involved in how consumers create their first impression.
  • Not all vital information has to be above the fold, but it shouldn’t be all the way at the bottom either.
  • Most people will not scroll all the way to the bottom of a page so save that space for non-vital information.


What If You Don’t Know Where to Start?

If you don’t know where to start the best option is to hire a professional website design company. Some of these sites even offer packages that can help to build a marketing campaign around your site’s design. As with all other aspects of hiring, you’ll want to find one with a good reputation that can fit your company’s brand – i.e. tone of voice, morals, standards, and preferred writing style.



careers page design


The new year is a time of fresh beginnings and seeking out new opportunities. Many people enter the new year looking for a new job. Get your careers page ready now to attract the top candidates searching for new positions. Monster.com reported nine out of 10 of their busiest days for job applications were in January, growing by 75 percent during the month.


Attracting and retaining top employees isn’t an easy task. Your career page is the first step toward attracting cutting-edge talent. Here are six things to consider before updating your careers page, and a few examples of excellent career pages from other companies.


1. Focus on the Future

Most people looking for a new job have hope for a brighter future. Perhaps they want a better-paying position, or they’re seeking a place with advancement opportunities their current job doesn’t provide. Update your careers page to point toward the future and why joining your team is ideal, and you’ll snag their interest.


Careers Page


Warner Brothers wants you to dream big about working for them, and their tagline reflects their hope. Their tagline reads, “Find your next great role.” They also divide opportunities into internships and careers. They list what it’s like to work for Warner Brothers under “WB Life,” where they detail compensation and benefits, childcare facilities and tools to stay healthy.


2. Stay on Point

What is your No. 1 goal when filling an opening? Think about the type of employee you wish to attract overall, then stay on point. If you want serious-minded people, keep the page sincere and businesslike. If you prefer a family-like atmosphere, focus on that element of your work and invite people to become part of your family. Once you know your philosophy for your employees, it’s easier to share that message on your jobs page.


3. Add a Video

When you can’t fully explain what it’s like to work at your company, go ahead and show candidates by adding a video that highlights a few employees, the office space and where your company’s heading soon. You can add a single, introductory video, tell the story of your company history or feature employees talking about why they love to work for you.


Using videos to tell your story may keep you at the forefront of potential employees’ minds. People tend to remember only 10 percent of what they hear, but when they see and hear something, they retain 65 percent of the information.


Careers Page Design


H.O. Penn Machinery uses video to offer a snapshot of what their company has to offer that’s unique from other similar companies. The video features a service technician named J.P. They talk about how he loves what he does, and that they are looking for more people like J.P. The video concludes by mentioning the impact you can make and the benefits of working for H.O. Penn.


4. Invite People to Build Careers

Your goal should be to invite people who will want to be part of your company for years to come. In a recent survey, companies spent an average of $4,129 to seek out a new hire.


However, the costs of employee turnover may be much higher, and include lost productivity and expanded training costs. If you want to attract, and keep, the best people in your industry, you must show them how they can build a career with you that balances work and family life and gives them regular incentives and raises for their efforts.


5. Simplify the Application Process

The goal of your careers page is to bring in viable candidates, so make it easy for them to interview with your company. Offer a link to schedule an appointment or get in touch with you. Allow job seekers to upload a resume on the spot. Anything you can do to simplify the process will help you get more applicants.


About 60 percent of people don’t complete a job application because it takes too long. Make the application process fast and increase your application conversions.


Careers Page branding


Lutheran Hospital Fort Wayne makes it easy for potential health care workers to get an interview. They’ve added a unique feature that allows candidates to schedule their interview at a time that’s convenient for them. Note how they take a position they need multiple candidates to fill. They then make scheduling easy by offering an RN Interview Day.


6. Show off Company Culture

If you’re looking to attract the younger generation, company culture is a vital aspect of what they look for in a company. Millennials want to build experiences, so show them how your company offers that. Include rich images of events your company hosts, such as Food Truck Fridays and the most recent company retreat.


Before you update your page, take time to think through what your company culture says about you. There may be areas where you can streamline, or other elements of your careers page to improve.


Making Your Careers Page Stand Out

Think through what makes your company unique. Highlight the benefits of working for your company. If you were a candidate seeking a new career, what would attract you? What elements might repel the right candidates? Get feedback and work on your page until it brings in the candidates you most want to attract.


Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

Website Visitors Yearning for More


You want users to spend as much time as possible on your website. Every good business owner or digital marketer knows that the more time a person spends on your website, the higher the possibility they will purchase the products or services you are selling.


But how can you keep your website visitors yearning for more?

The idea is to implement several best practices. These revolve around optimize your website and content for a more positive user experience, as well as allowing your website visitors to know what to expect from you as a company.


You may already be doing some or all the following items – or you may not be. Check out the following to find out which best practices will keep your visitors on your website and yearning for more.


Strong Branding

Branding is the way you set your company apart from the dozens (even hundreds or thousands) of other companies like yours. Through branding you are telling your target audience a story. It is about why you do what you do and how you do it. Everything on your website (and all your marketing or sales endeavors, too) should reflect this brand story.


A few tips for creating strong branding on your website include:


  • Be consistent in the tone of voice you use through all channels (copy, blogs, conversations, etc.)
  • Have a phrase, logo, or something else that users can associate with your brand. Use it on the bottom or top of every page. Repetition is key, so you can fix your brand in the mind of your audience.
  • Use your domain name on everything from letter heads to business cards. This will not only bring in more website viewers but assists in pulling together your overall branding strategy.
  • Use graphics that represent your brand’s values and voice. People are more drawn to imaging than content.


Positive User Experience

A positive user experience means that people who come to your website will have no difficulty navigating your website. The design should be intuitive and visually appealing.


You can do all the search engine optimization in the world and run numerous paid campaigns to bring visitors in, but if the user experience is suffering it won’t matter.


Why? Visitors will never stay on your website long enough to become familiar with your brand, which translates to meaning they will never be converted into customers.


A few tips for creating a positive user experience on your website include:


  • Keeping page load times
  • Using best practices for content readability.
  • Avoiding stylized fonts, eye-straining color schemes, or cluttered design.
  • Utilizing as much whitespace (empty space) as possible.
  • Optimizing your design for mobile devices.
  • Keep navigation simple and intuitive.
  • Keep all forms clear and concise.


Quality Content

Content is still king, but the format options have changed. You want to include a variety of formats on your page to target the widest audience and make your message available in the way these viewers prefer. In addition to written content variations, formats could also include infographics, videos, or podcasts.


All content formats are important, but chances are written variations will be those most used. These include everything from website copy and blog posts to e-books and white paper.


In terms of website copy, blog posts, and articles that you host on your site, use the following practices to help increase readability. Great readability is vital in keeping visitors on your site longer.


  • Use bullets and numbered lists whenever possible.
  • Utilize H2 headers to break content up into sections.
  • Keep paragraphs short.
  • Keep sentences clear, concise, and conversational.
  • Avoid fluff or filler words.
  • Ensure the information is useful to your audience. It should offer valuable, relevant information or solve a problem your potential customers are having.


Free Downloads & Other Offers

Everyone loves a freebie. I do, and you do, so you can be certain your website visitors do, too. Free downloads and other offers are a wonderful way to both give your customers something of value to them and get their contact information in return.


Free downloads are typically in the form of e-books, which are useful resources in their own right. An e-book can help to set you or your company up as an industry expert, provide highly detailed information on a subject (versus brief explanation), and could help you garner more sales as a result.


The offer doesn’t have to be an e-book, however. It could also be a free trial service, discount, promotion (buy one get one), or anything else which might be of value to your target audience.


The contact information garnered from free downloads are down with landing pages with a sign-up form and clear instructions. Clear instructions may be “Sign up now to receive our free e-book on content marketing” or “Sign up now to receive 10% off your first purchase.”


Consistency in Design & Content

Our final tip for keeping your website visitors yearning for more is simply to be consistent. Consistency revolves around both your design and content, and includes:


  • Maintaining the same design elements for all website pages
  • Using the same tone of voice in all content formats
  • Using the same one or two format types for blog posts
  • Using images which are automatically associated with the content, your brand, and your industry
  • Publishing content on the same days, at the same times, on a schedule your marketing team can commit to


By keeping all your design elements and content formats consistent you let your website visitors know what to expect. This not only keeps them on your website longer, but also increases the rate at which people return to consume your content.


If you are not already utilizing the above strategies to keep website visitors on your page longer, now is the time to do so. Create a checklist of things you need to accomplish to improve the length of time visitors stay on your website and methodically check them off over the next few days or weeks.


Increased time spent with your company is not the only improvement you will see. You will also see begin noticing an increased conversion rate from impression to lead, as well as lead to customer.

data visualization


Data visualization allows you to take cold, hard data and make it relatable to your audience. Instead of presenting facts in dry text, you create an exciting visual that makes a strong impression on the reader and encourages them to share with others. About 90 percent of information the brain processes is visual. That makes sense, because our brains process images much faster than other types of input. If you want to reach your site visitors on every level, adding data visualizations is vital.


Here are some key reasons data visualization is essential to your website:


1. Increase Comprehension Speed

You have about 10 seconds to grab the average site visitor’s attention. Using visuals increases the speed of comprehension, which shortens the time it takes site visitors to figure out what your message is. If you don’t grab their attention in that time, you risk them leaving your page and going to a competitor’s site instead. Allow them to grasp your overall concept quickly by placing a visualization near the top of the page.




Nikon creates what they call a “universcale,” which shows the size of various objects in comparison to the earth. They explain opto-electronics technologies such as microscopes or astronomical telescopes. It’s a way to let site visitors see how the sizes of things compare in the real world and how new technology allows people to see what was previously invisible to the naked eye.


2. Double-Check Your Stats

Gathering data from multiple sources sometimes results in statistics that don’t add up to 100. When creating bar graphs and pie charts, your totals should always equal 100 percent. Creating data visualizations allows you to see your statistics and facts in real time and make sure everything adds up and makes sense. You’ll spot mistakes easier when you see them in image format. If the numbers aren’t correct, recheck your facts and make sure you’re accurate.


3. Highlight Key Points

If you want to bring your writing to life, highlight key points with data visualizations. Instead of just adding a single image that may or may not be relevant, scatter relevant data visualization throughout your text. That also allows site visitors to skim your material quickly and pick up on key points they might otherwise miss. More and more people access the Internet via mobile devices. Adding visualizations allows them to scan critical facts while on the run.


bulk bag reclamation


Bulk Bag Reclamation does an excellent job of weaving data visualizations throughout their text to highlight key statistics on warehouse storage space. One thing they do particularly well with their data visualizations is to add a graph of a percentage, then include an image that highlights the topic at hand. This approach allows the reader to both process the statistic and to visualize what that looks like in real life.


4. Involve the Emotions

If you want your site visitors to do something specific, such as clicking on your newsletter link, you must touch them on an emotional level. Data visualization persuades people by tapping into emotions and making abstract concepts real. Involving emotions makes it more likely you’ll gain loyal, lifelong customers.


5. Create Memorable Pages

People remember images better than simple text. If you want people to remember what they’ve seen on your website, data visualizations are a must. Studies show people remember more than 2,500 images with about 90 percent accuracy for several days after seeing them. However, they only remember info they hear at about 10 percent accuracy. That number increases to 65 percent if an image accompanies the oral information.


new york times


The New York Times offers a buy/rent calculator that allows potential homebuyers to see if it makes more sense for them to rent or buy. By sliding the interactive visual scale, consumers get a readout explaining whether it is better financially to rent or to buy. They also can input factors such as how long they plan to stay in one spot and how much of a down payment they have saved.


6. Explain Difficult Concepts

If you’re trying to explain a complicated or highly technical concept, adding data visualizations allows you to break difficult ideas into easier-to-understand bits. The best way to figure out what should have a visual is to have a layperson read through the content.


If something isn’t immediately clear, would a visual help explain it better? Think about your typical audience and their level of sophistication when it comes to the topics on your website. Make sure your average visitor understands the content clearly.


7. Integrate Your Site With Social Media

Social media lends itself to visual data. People share posts with visuals more than text-only posts. Approximately half of marketers indicate about 90 percent of their social media content contains visual components.


Adding visual elements to your content allows you to pull those elements onto social media and link back to your website. Since people are more likely to share posts with visuals, this expands your reach.


8. Engage Your Audience

Audiences today are highly savvy. They’ve seen and experienced technology for many years now, so it’s hard to impress them. Connect by telling a story through visuals combined with other multimedia elements that pull them into an experience.


As mentioned at the top of this article, you have about 10 seconds before a site visitor leaves your page — unless you grab their interest. Pulling them into a story with visuals hooks the reader and makes them want to know more about the topic at hand.


Add Data Visualization

Adding data visualization doesn’t take a lot of time or effort with online tools that allow you to create graphs and charts. However, the payoff is big in customer engagement and better comprehension. If you want to stand out in a sea of websites, data visualizations add to the overall impact of your site.



Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

Business Logo


Your logo is the face your company shows the world. It helps customers identify your brand at a glance and a lot more. People can develop an almost emotional connection to a brand and your logo is a graphical representation of that. Plus, in this modern, highly-visual age, logos are a necessary part of branded messaging. Choosing the right color, font and symbol can help you create a uniform concept that translates seamlessly across print and digital platforms — ultimately leading to increased brand awareness and eventually increased revenue.


Let’s look at some of the ways in which entrepreneurs can develop timeless logos to not only create a unique brand concept, but a long-term, successful one.



One of the first characteristics two keep in mind is simplicity. Keeping the design simple in structure and color will make it easy for customers to identify and it will keep your logo easy to see no matter what size it is. Think about popular logos like Chanel, Nike and Shell. Each one is very unique but also very simple. You can identify them from a distance and they can be printed in black and white and still be easily recognizable.



Also, pay attention to versatility. In addition to scale, your logo and brand concept needs to be able to translate into multiple formats. The right logo will do more than grace your website and social media. It could also end top on business cards, t-shirts, signage, product tags and letterhead. Make sure your logo will translate to each format. Moreover, your logo needs to be digitally versatile as well. Your design will need to meet different dimensions requirements depending on where you display it and those parameters can vary significantly between platforms. Ideally, you will need a logo that makes sense in square layouts as well as landscape and portrait formats.



It is important to design a logo that offers some meaning as well. Whether you choose a stylized font (e.g., Coca-cola), a symbol (e.g., Lacoste) or an abstraction of your business initials (e.g., Tesla), keep in mind that your logo is meant to remind people of your company. The right logo will represent something about your business that is significant. Take Coca-cola for example. Its heritage and history is a key component of its brand concept; it has “always” been there. In addition to brand identity, your logo might also reflect what makes your company unique, demonstrating whether you are more traditional or dynamic. By choosing something meaningful, you help make your business memorable.


Using Your Logo to Advantage

Once you have created a simple logo that is both versatile and meaningful, it’s time to put it in action. Business materials and promotional products are obvious choices. Adding your logo to packaging, printed items like business cards and menus, giveaway items or your website should be on your work to-do list, but don’t stop there.


You could add logos to company uniforms, company vehicles and interior signage too. The more your customers see your logo in association with your business, the more readily they will come to identify your brand by the logo alone. You can also gain some traction by getting active in your community or industry. Sponsoring industry conferences, supporting local sports teams and contributing to different causes will help you get your logo out in front of your market.


Take the time to develop the right logo for your company — one that is simple, meaningful and versatile. With that graphic, you can help make your brand timeless as well as easy to recognize and help your business as successful as possible.