Chameleon DigitalAgency Design Project


Company Background

A Michigan based digital agency offering a wide range of inbound marketing services.


  • Modified WordPress theme
  • Logo design
  • Blog integration
  • Onsite SEO
  • SEO content writing

Onsite SEO

Simultaneously while building the site we conducted the following SEO activities.

  • Keyword research
  • SEO copy writing
  • Custom page meta data
  • URL optimization
  • Image optimization
  • XML sitemap
  • Google Analytics
  • Google Webmaster tools

Our onsite SEO practices where page specific, meaning that every single page went through a series of SEO steps to ensure an overall search engine friendliness spread evenly throughout the website. It’s important that SEO is done page by page because the search engines don’t rank websites, they rank web pages. Never assume all your traffic funnels in through the home page.

pencil icon

Custom Copy Writing

Our custom copy writing services on this project took into account a playful tone while still communicating to a business decision maker. Each page also utilizes various targeted keywords to ensure that the site copy was also search engine friendly. It was important to us and also the client that the copy connected to each website visitor and also pinged the search engines.