Marketing your CPG products in an industry that grows more saturated by the day can be a challenge, but Brandignity can help you overcome the obstacles in your path. From aesthetically pleasing and user-friendly website design to SEO-optimized content across your website, we pull out all the stops to get your brand noticed.
Some of our CPG brand marketing strategies include:
The CPG industry continues to grow more saturated by the day, which means you’ll need to employ time-tested strategies if you hope to stand out. At Brandignity, we believe that your brand’s identity and persona are critical for building an online presence, so that’s where we focus our efforts. We need to show the world that you offer something unique, whether it’s a product unlike any other or a one-of-a-kind website experience. Furthermore, your company needs to be a brand that people can trust.
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Your website is the face you put forward to your digital audience, so it’s important that it’s clean, easy to navigate, and informative. Brandignity strives to build aesthetically pleasing websites that offer all the information that your potential customers need. CPG brands often have a great personality and story. This needs to be showcased on their website for the brand to grow. Let us help you put together a website that leads visitors down the path to convert. Don’t forget, buyers are going to be looking at your website to learn about you. Let your website be your digital salesperson.
Search engine optimization, or SEO, is one of the single most important processes in any CPG brand marketing plan. It helps you rank higher in Google search results and overcome the various limitations of traditional marketing channels so that you can get noticed.
With some five billion people utilizing social media regularly, it comes as no surprise that platforms like Facebook and Instagram are excellent resources for building a community and solid reputation with your intended audience.
AdWords requires an upfront investment, so many brands – and even many marketing agencies – have shied away from it. At Brandignity, we believe that carefully optimized pay-per-click ads play a significant role in your overall campaigns. We are AdWords experts, and we can help you get the most out of your budget. For example, a PPC campaign based around a new and innovative product can drive a huge increase in traffic.
The Google algorithm prefers to show users websites that are regularly updated, and blogs are the best source of dynamic digital content. While every CPG brand is unique and we tailor our blog posts to your specific brand, some sample headlines might include:
Email marketing is a crucial part of your CPG brand strategy. You can share your new blog posts, announce new products, mention sales, or provide information that may benefit your audience in a regular newsletter.
To learn more about how Brandignity can help your consumer packaged goods brand design and develop a fully-fledged marketing plan, reach out to us today! We look forward to learning more about your brand and helping you reach new limits. Email us at firstname.lastname@example.org today.