Each and every day, millions of people across the country – and quite possibly in your local area – are searching for hair salons.

How does your website stand out? What are you doing to attract these people to your site or to your salon? Fortunately, Brandignity can help you improve your traffic, both virtually and realistically with our hair salon marketing services.

There’s no better way to get your name out there than with the internet. Just about everyone has access to it, and these days, studies have shown that people are far more likely to turn to the internet to find products and services than to their local newspapers or yellow pages.

If you aren’t making the most of your online presence, you’re missing out on a massive opportunity to reach out to people in need of hair care and other similar services. Hair salon marketing is very important, and Brandignity has the skills and knowledge to help you plan your approach.

Many hair stylists and salons tend to avoid pay-per-click advertising (PPC) because they are afraid they won’t get their money’s worth. In fact, PPC has been avoided to the point that many digital marketing agencies no longer offer it as part of their campaigns. Brandignity understands the hesitancy, but we know that Google Adwords can be an incredibly powerful tool when it is utilized correctly. We specialize in the nuances of PPC marketing and Google Adwords and we are confident that we can leverage it to benefit your business. We use everything we know to make the SEO process faster, better, and more powerful, all while maximizing your marketing budget.

We don’t have to tell you that the amount of misinformation surrounding hair care is off the charts. Everywhere you turn – from TikTok to YouTube and even popular blogs – you will find bad advice that can seriously damage someone’s hair or scalp. For this reason, hair salon blogging is one of the best ways to demonstrate your expertise. When you post new blogs that are genuinely interesting and helpful for your readers, they will begin to see you as an authority in the industry. When they have questions about styling techniques or products, they will come to you – and they will trust you. 

Salon blogging is also important for SEO purposes because it is a source of dynamic content that keeps your website fresh. Some of the blogs we create for you will be “evergreen,” which simply means that they will still be relevant next month, next year, or even five years from now. A few of your blogs should be focused on current trends in styling, revolutionary new haircare products, or even big industry news. Some examples of topics we may write about for your blog include:

• Air Drying vs. Blow Drying: Which One Causes Less Damage?
• 5 Things You’re Doing Wrong in Your Shampoo Routine 
• A New Brand of Leave-In Conditioner is Taking the World by Storm
• What’s Your Hair’s Porosity and Why Does it Matter?
• 5 Trending Haircuts with Serious Autumn Vibes 

Search is far more powerful than social media marketing when it comes to building your identity and getting noticed, but social media is still an important part of any digital marketing campaign. Sharing your hair salon promotion ideas with the world on Facebook can help you spread the word, and when you post regularly, you can build a community of people who know and trust your brand. The main purpose of social media in hair salon marketing, though, is maintaining your reputation with your clientele. Posting frequently is important, but so is engaging with the community of loyal customers and potential ones.

Whether your business is an established one or just opening its doors to the public, the more quickly you can establish an online presence, the better off you’ll be. Mainstream hair salons have already done it; they’ve set up their sites in such a way that people can learn, schedule appointments, and even virtually meet their stylists before they’ve ever stepped foot inside the salon.

If you aren’t following their lead, you’ll eventually get left behind. That’s why you need to start planning your online marketing campaign now instead of later.

One of the best things about internet marketing is the fact that it can grow right alongside your company. For example, if you decide in the future to open up a new location on the other side of town, your website can accommodate for this. You can ask your visitors to choose the location closest to them (or you can use location services to determine that location on their behalf), then provide information about the stylists in that location.

The easier it is for your visitors to find information, the happier they’ll be – and the more likely they are to remember you when they need your services. This form of marketing can scale as you open your third and fourth locations, and even as you go national.

With traditional forms of marketing, you must assume that your target demographic watches television at a certain time, or that they listen to specific radio stations at specific times, or that they purchase local newspapers and magazines. Unfortunately, in today’s digital age, this is difficult – and it’s often a waste of your advertising budget. With internet marketing, you can reach anyone, anywhere, and at any time. When they need a hair salon, they can come to you. All it takes is a little finesse and some expertise.

Brandignity understands your goal, and that goal is to drive traffic into your hair salon and grow over time. We have the knowledge and expertise to help you design and implement a digital marketing campaign that will help you realize those goals, both now and in the future. If you need help please don’t hesitate to email us at info@brandignity.com or call 8662504541 .Have Questions? Your Name (required) Your Email (required) Phone Website How can we help?