Each and every day, millions of people across the country – and quite possibly in your local area – are searching for hair salons.
How does your website stand out? What are you doing to attract these people to your site or to your salon? Fortunately, Brandignity can help you improve your traffic, both virtually and realistically with our hair salon marketing services.
There’s no better way to get your name out there than with the internet. Just about everyone has access to it, and these days, studies have shown that people are far more likely to turn to the internet to find products and services than to their local newspapers or yellow pages.
If you aren’t making the most of your online presence, you’re missing out on a massive opportunity to reach out to people in need of hair care and other similar services. Hair salon marketing is very important, and Brandignity has the skills and knowledge to help you plan your approach.
Many hair stylists and salons tend to avoid pay-per-click advertising (PPC) because they are afraid they won’t get their money’s worth. In fact, PPC has been avoided to the point that many digital marketing agencies no longer offer it as part of their campaigns. Brandignity understands the hesitancy, but we know that Google Adwords can be an incredibly powerful tool when it is utilized correctly. We specialize in the nuances of PPC marketing and Google Adwords and we are confident that we can leverage it to benefit your business. We use everything we know to make the SEO process faster, better, and more powerful, all while maximizing your marketing budget.
We don’t have to tell you that the amount of misinformation surrounding hair care is off the charts. Everywhere you turn – from TikTok to YouTube and even popular blogs – you will find bad advice that can seriously damage someone’s hair or scalp. For this reason, hair salon blogging is one of the best ways to demonstrate your expertise. When you post new blogs that are genuinely interesting and helpful for your readers, they will begin to see you as an authority in the industry. When they have questions about styling techniques or products, they will come to you – and they will trust you.
Salon blogging is also important for SEO purposes because it is a source of dynamic content that keeps your website fresh. Some of the blogs we create for you will be “evergreen,” which simply means that they will still be relevant next month, next year, or even five years from now. A few of your blogs should be focused on current trends in styling, revolutionary new haircare products, or even big industry news. Some examples of topics we may write about for your blog include:
Search is far more powerful than social media marketing when it comes to building your identity and getting noticed, but social media is still an important part of any digital marketing campaign. Sharing your hair salon promotion ideas with the world on Facebook can help you spread the word, and when you post regularly, you can build a community of people who know and trust your brand. The main purpose of social media in hair salon marketing, though, is maintaining your reputation with your clientele. Posting frequently is important, but so is engaging with the community of loyal customers and potential ones.
Whether your business is an established one or just opening its doors to the public, the more quickly you can establish an online presence, the better off you’ll be. Mainstream hair salons have already done it; they’ve set up their sites in such a way that people can learn, schedule appointments, and even virtually meet their stylists before they’ve ever stepped foot inside the salon.
If you aren’t following their lead, you’ll eventually get left behind. That’s why you need to start planning your online marketing campaign now instead of later.
One of the best things about internet marketing is the fact that it can grow right alongside your company. For example, if you decide in the future to open up a new location on the other side of town, your website can accommodate for this. You can ask your visitors to choose the location closest to them (or you can use location services to determine that location on their behalf), then provide information about the stylists in that location.
The easier it is for your visitors to find information, the happier they’ll be – and the more likely they are to remember you when they need your services. This form of marketing can scale as you open your third and fourth locations, and even as you go national.
With traditional forms of marketing, you must assume that your target demographic watches television at a certain time, or that they listen to specific radio stations at specific times, or that they purchase local newspapers and magazines. Unfortunately, in today’s digital age, this is difficult – and it’s often a waste of your advertising budget. With internet marketing, you can reach anyone, anywhere, and at any time. When they need a hair salon, they can come to you. All it takes is a little finesse and some expertise.
Brandignity understands your goal, and that goal is to drive traffic into your hair salon and grow over time. We have the knowledge and expertise to help you design and implement a digital marketing campaign that will help you realize those goals, both now and in the future. If you need help please don’t hesitate to email us at email@example.com or call 8662504541 .Have Questions? Your Name (required) Your Email (required) Phone Website How can we help?
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As a hair stylist or salon owner, you wouldn’t think of cutting or styling a clients hair without discussing various options beforehand. The same principle applies when it comes to on-site search engine optimization (SEO). Your hair salon website has to be 100% efficient and user-friendly before you can even think about engaging in any external marketing or link acquiring campaigns. Using our on-site SEO services in conjunction with your salon’s website will help you achieve your Google ranking goals.
A website that is search engine friendly and that has a clean design, custom crafted meta information, correctly optimized content and the right image tags will be one that is highly responsive to local SEO efforts.
You will receive an easy to read SEO recommendation document, which will outline all changes that need to be implemented. This document is easy to read and understand, and it can be passed on to your developer so that he or she can apply everything to your site. There’s also an option for us to make the changes. Just ask!
Our offpage SEO service will help you with developing a balanced link-acquiring campaign that has been designed to increase brand building and site rankings. It involves building a strategic network of relevant one-way links that will point to your site and help build your online authority (which is very important).
As we execute your digital marketing strategy, we will build organic links in a manner that is 100% Google approved. Link acquiring for SEO works by delivering the power required to get your website moving up the search ranks. Our link acquiring service involves proactive branding and marketing, which has become crucial.
Our offpage SEO process is 100% transparent, so you will be able to see everything we are doing prior to us starting. Each month, we will document all activities performed, link locations, user names, passwords and campaign notes in one easy to view report so you can see exactly what you’re paying for.
Our monthly ranking report will allow you to see exactly how your keywords are performing in Google, Bing and Yahoo.
With access to your Google Analytics we will also show you your traffic numbers along with how that traffic is interacting with your website.
Having someone that is east to reach is important. At Brandignity you will always have someone just an email away to communicate with regarding your campaigns.
The most important tool in the world of hair salon digital marketing is going to be an clean, easy-to-navigate website filled with great user experience. When potential clients are searching for information on a new style or a stylist in the area, the first place they are going to view is a salon’s website. Making sure yours is aesthetically beautiful and designed to convert will be important.
A good social media presence is crucial for hair salons, where the salon’s thoughts are expressed in 140 characters, and their client images Instagrammed. The world rotates around social media. While it will be used a bit different from a personal account, a business Twitter or Facebook account is useful for keeping clients, current or new, informed as to happenings within the salon. A Facebook, Twitter or Instagram account can also be used to display before and after photos (with the permission of the clients, of course).
Google AdWords allows your salon to have instant visibility. Our Google AdWords services can get your hair salon visible in front of your local or national audience with 24-48. It’s the quickest way to get in front of your audience right there next to your competitors. We can also track all leads and phone calls so we can pin point your ROI.