Hair salon and stylist marketing can be tricky, especially in highly populated areas. Your marketing needs may also vary depending on where you are in your journey. Brandignity is committed to designing and developing unique marketing strategies that suit every client’s individual needs. Whether you are advertising a new salon in a new location or you’re a hair stylist working as a contractor, we have the knowledge, experience, and tools to help you achieve your goals.
Our approach to marketing for hair stylists and salons is multi-faceted. We use a mix of search engine optimization (SEO), branding services, content marketing, social media marketing, and pay-per-click advertising to generate interest and traffic in the digital space. With a user-friendly, visually appealing website and quality online booking software, we can help you convert your visitors into confirmed clients.
If you are not sure whether a digital marketing agency is right for you, consider this:
We know that trusting an outside agency with your stylist or hair salon marketing needs can be difficult. After all, you worked hard to build everything you have from the ground up, and trusting a stranger to maintain your brand’s image and integrity can be tough. Brandignity understands, and that is why we take the time to really get to know who you are through open, honest, and frequent communication. We want to learn more about your dreams, your passions, and your goals so that we can develop a marketing strategy that aligns with your unique brand identity.
If you have questions or concerns about our processes, we are always an email or telephone call away. When you choose Brandignity to help you get noticed in the digital world, you choose a partner who views your success as our own. We will stop at nothing to design, develop, and execute the right marketing campaign for your needs, and your ideas and input serve as our guides.
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Your website and brand identity are the key players in building a solid digital footprint, so we work hard to design a brand image that aligns with your values and mission while satisfying consumer needs. No matter where you are located, you will have competitors, and your brand is what sets you apart. The things that make you different as a stylist or salon are the very same things that will generate curiosity among your audience, and that curiosity is what will ultimately bring people through the door.
Ultimately, branding is about building an image that accurately reflects your business or personality and resonates with your target audience. To build that brand image, we get to know you, your passions, your strengths, and your goals for the future. Then, we create a website that:
Building a business as a hairstylist or salon owner from the ground up can be difficult, but Brandignity will be there with you through it all. We strive to translate your passion, perseverance, and hard work into digital content that resonates with your audience and drives more website traffic than you ever thought possible.
Search engine optimization (SEO) ensures that your potential clients and customers see your website when they search for the services you offer. When it comes to digital marketing for hair salons, Brandignity concentrates on local SEO – optimizing your content so that people within driving distance of your salon are more likely to see it. When you focus your marketing budget on local results, you will always see a bigger return on your investment.
SEO – and especially local SEO – is an important part of marketing for hair stylists for many reasons.
Search is far more powerful than social media marketing when it comes to building your identity and getting noticed, but social media is still an important part of any digital marketing campaign. Sharing your hair salon promotion ideas with the world on Facebook can help you spread the word, and when you post regularly, you can build a community of people who know and trust your brand. The main purpose of social media in hair salon marketing, though, is maintaining your reputation with your clientele. Posting frequently is important, but so is engaging with the community of loyal customers and potential ones.
Many hair stylists and salons tend to avoid pay-per-click advertising (PPC) because they are afraid they won’t get their money’s worth. In fact, PPC has been avoided to the point that many digital marketing agencies no longer offer it as part of their campaigns. Brandignity understands the hesitancy, but we know that Google Adwords can be an incredibly powerful tool when it is utilized correctly. We specialize in the nuances of PPC marketing and Google Adwords and we are confident that we can leverage it to benefit your business. We use everything we know to make the SEO process faster, better, and more powerful, all while maximizing your marketing budget.
Google My Business (GMB) is one of the most important marketing strategies any local business can tackle. Once your GMB listing gains traction you can be visible in front of your entire local audience, but there are steps you have to take. We will help you manage your GMB account and make sure it’s always growing in visibility to make sure your hair salon or stylist services are always visible to your local audience.
We don’t have to tell you that the amount of misinformation surrounding hair care is off the charts. Everywhere you turn – from TikTok to YouTube and even popular blogs – you will find bad advice that can seriously damage someone’s hair or scalp. For this reason, hair salon blogging is one of the best ways to demonstrate your expertise. When you post new blogs that are genuinely interesting and helpful for your readers, they will begin to see you as an authority in the industry. When they have questions about styling techniques or products, they will come to you – and they will trust you.
Salon blogging is also important for SEO purposes because it is a source of dynamic content that keeps your website fresh. Some of the blogs we create for you will be “evergreen,” which simply means that they will still be relevant next month, next year, or even five years from now. A few of your blogs should be focused on current trends in styling, revolutionary new haircare products, or even big industry news. Some examples of topics we may write about for your blog include: