Heavy PR writing and distribution, monthly articles, content marketing & document sharing, business profile
April 2012-December 2012
BCM Developments is an Edmonton Alberta home builder specializing in new residential & commercial construction.
When the client came to us they had two tarnished marks on the 1st page of Google stemming back 7 years. The negative material sat in a forum that was once started in 2009 so it had some age to it allowing it to anchor into position 3 for their company search phrase.
Previously the company did not focus on any reactive or proactive approach to clean up the issue so we were starting from square 1. We gave them a timeline of about 6-8 months which is very typical to just move a few negative links. The more authority the negative link has the harder it is to move.
Our goal was to infiltrate the first page with positive new press, articles and other content including document sharing that all had authority. The more authority a source has the better change it will have to really push its way to the top of the search results. We combined monthly press releases, articles and various other documents including many business profiles all stemming around the company name.
Here are some reputation management milestones the site accomplished:
Hey! Thanks for reading our posts. I'm the Marketing Manager here at Brandignity. I've been quoted on various publications including Search Engine Watch, Mashable and Inc.com. At Brandignity our passion for this industry is strong. Don't hesitate to contact us with any questions. Thanks!More posts by Maciej Fita