SEO, Web Development
Web development, search engine optimization, link building, blog writing, social media management, newsletter construction and management, AdWords
April 2010 – Present
Boston area facial plastic surgeon offering a variety of cosmetic procedures including facials, Botox, reconstructive surgery, nose jobs and a variety of other highly competitive procedures
The challenge from day one was the fact that 95% of the entire website pages where going to be brand new pages that never existed before. This caused us to compete against competitors which had main service pages ranking in search for much longer period of time. The other major challenge was that there was a great deal of competition clearly visible in the search space. Cities like Boston usually have a massive amount of medical institutions to compete against in this field.
The site had the following issues prior to re-developing and implementing onsite SEO efforts:
Our first point of attack was to create a website which housed over 35 new service related pages we could then optimize on a local level immediately to the Boston, MA area. We created massive amounts of content and fully optimized all content utilizing a small handful of related keywords for each page. We then incorporated a comprehensive monthly link building, blog writing and social media management in order to create a diverse traffic flow.
Here are some quick SEO milestones the site has already accomplished: