Software marketing goes much deeper than simply showing the world your product and its features. In fact, the most important part of your marketing strategy is developing your brand’s persona and identity. The software market is saturated, and if you want to stand out, it’s imperative to offer something different – something that none of your competitors have. Whether that’s a unique risk-free trial, one-on-one support, or functionality that isn’t available anywhere else, we home in on the thing that makes you special, and we spread it far and wide.

Of course, Brandignity doesn’t create a persona for your brand from scratch. We get to know your business inside and out. Who are you as a person? Why did you choose to offer this software to the world? What does your brand have that your competitors don’t? What are your plans, and what are your ultimate goals for your brand? Questions like these help us build a website that accurately reflects your company. It also:

• Solidifies your brand’s reputation as an authority in the software field.
• Creates and builds a positive reputation around your brand and your product.
• Gives people all the information they need to buy and gently persuades them to do so.
• Expands upon the products you already offer to provide even more value.
• Appeals to your current customers as well as your target audience.

It isn’t easy to launch a software company, and there’s plenty that goes into maintaining your product, ensuring it stays updated, and keeping yourself in the loop with all the latest trends in technology. Brandignity can show the world how committed you really are to improving their day-to-day lives with a brand and website that truly reflects your passions, goals, and brand.

Your website design strategy is going to be extremely important. User experience (UX) and user flow on your website can dictate user growth. It needs to be fresh and inviting and up to date using modern design strategies.

Search engine optimization, or SEO, is a requirement in today’s digital world. There are thousands of other software companies with established online presence, and Brandignity’s tried-and-true SEO tactics can help you stand out. When people search for software like yours – an option that ticks all the right boxes – SEO improves the odds that they will come across your name and not your competitors.

SEO offers an exceptional return on your marketing investment, especially when it is handled by an experienced marketing team. Between our know-how and your dedication, SEO can help you:

• Rank higher in Google’s search results. Ultimately, you want your website to show up on the very first page of search results. Though it takes time, Brandignity will pull out all the stops to help you climb the ranks.
• Overcome the limitations of traditional marketing channels. Digital software marketing and SEO generate more interest and revenue than direct mail and print advertising combined. Though these options still have a place in many campaigns, they underperform on their own. SEO can convert up to 15% of the people you reach into paying customers. With print and direct mail, that number is only 2%.
• Get noticed. Selling more software starts with getting noticed in the digital space. When your target audience doesn’t know you exist, they won’t buy from you. Brandignity will ensure that people know exactly who you are and why they should trust you. Being noticed and trusted will facilitate exceptional growth over time.

If you haven’t optimized your website, or if you don’t have a website yet, contact Brandignity today. We build more than websites. We build brands, and we give them everything they need to grow and thrive.

As of July 2022, 4.7 billion people around the world utilized social media regularly. That’s almost 60% of the entire population of the globe. Because most software isn’t limited by borders, social media is a critical component of any software marketing strategy. The goal is to reach as many people as possible in as many places as possible. Facebook, Instagram, Twitter, and even LinkedIn provide numerous opportunities to market your software. Brandignity will help you determine which platforms are best for your needs and develop exciting social media campaigns that will help spread the word.

With so much competition in the world, consumers expect more from the brands they buy from. A solid presence on social media gives you the chance to interact with your audience and get to know them. It’s also one of the best ways to build trust around your brand.

Getting started with Google Ads requires an upfront investment, and many businesses shy away from it for this reason. In fact, Google Ads have gotten such a bad reputation many digital marketing agencies no longer offer pay-per-click (PPC) advertising in any form. Brandignity sees the value in running optimized Google Ads, so we include this as part of our exceptional suite of services. We have the experience to maximize your PPC campaign investment and get you the most value out of your budget.

When you leverage Google Ads correctly – and when you use carefully optimized ads – it’s possible to generate more traffic than you ever thought possible.

If you want to show the world that you know your industry, there’s no better way to do it than with a carefully curated blog. A great blog satisfies Google’s requirement for dynamic content in terms of SEO, but it also does much more. Your blog can highlight the best features of your software, share your aspirations for future updates with the world, and even give people who are new to your software resources that they can use to get the most out of it. Brandignity’s experienced content writing team is very familiar with the software industry and its nuances, and they will curate exceptional SEO content that informs, converts, and ultimately sells.

Some of the topics we may write for your software brand include:

• 7 Ways [Your Software Name] Can Simplify Your Busy Life
• How to Use [Your Software Name] to Achieve Your Goals
• [Your Software Name] Feature Highlight: Automation Made Simple
• Never Worry about X Again with [Your Software Name]

Email marketing is going to be a huge part of your software marketing strategy. Your recipients want to know about industry growth, new features, and just general communication. Your software is going to have some power users so you want them to be up to date on everything. For some that sign up and don’t use the software very often, a tap on the shoulder from a newsletter could get them using it again. The sky is really the limit. We can put together a communication strategy that retains your users.