Not all websites are created equal. They all stem from a variety of factors and marketing signals the search engines use to determine the power and ranking ability of your web pages. It does not matter who has better design or lower prices. It really just boils down to who brands themselves better in order to attract authority in their respective business space. There are significant concrete reasons why your competition could be outranking you and it is important to realize why it could be that they are higher in the search rankings than you are.
Here are 15 reasons why your competition could be outranking you in the search space: