Internet-savvy small businesses know that to get customers, they need to be found on the web. They know being ranked high by Google means they will have more people viewing their website and marketing materials. Then, it’s just a matter of converting them. The trick is getting found.
Google doesn’t make it easy for small businesses. The company has strict algorithms for how they rank businesses locally and nationally. Like the dogs at the circus, Google expects companies to jump through hoops to have a high ranking. While you, as a business owner, have to do a number of things to be found, one easy one is link building. For those who are less Internet-savvy, link building is having your website link on some other site where visitors can click on your link. This brings you visitors from somewhere else and boosts your ranking.
Be careful with link building exercises because if you do it incorrectly, Google will strike it against you and lower your rankings. These are definite No-nos.
To be effective with link building, you want to follow the advice of search engine optimization experts. They list these strategies as the most helpful and easiest to do.
Follow these six and you are bound to improve your rankings and get the links you need.
Cynthia Witson is a professional article writer and expert social media marketing strategist. She loves exercising, headsets, computer, internet, fruits, shopping online (http://www.matchzup.com/) and traveling all around the world. Connect with her Google+.