Google pay per click advertising is the reason why some organizations are still alive. Google’s entire operation revolves around providing the best user experience for advertiser and end user. Dynamic Search Ads is just another advancement inside Google’s complicated advertising system aimed at providing advertisers a better chance at conversions. Right now this system is in beta which you can apply for. Should be a nice a addition to Google’s advertising tool.
“Dynamic Search Ads target relevant searches with ads generated directly from your web site — dynamically. With Dynamic Search Ads, we keep a fresh index of your inventory using Google’s organic web crawling technology. When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page.”