ai needs a human


Are you ready to hand the reins to AI for your marketing efforts? While the capabilities of AI in the field are impressive, it’s crucial to remember that as a marketer, your role goes beyond just analyzing data and automating processes. There are nine compelling reasons why you still need to be in the driver’s seat when leveraging AI for marketing. By staying actively involved, you can tap into your innovative thinking, emotional intelligence, and ability to connect with your audience on a deeper level. So, what exactly are these reasons? Let’s explore the unique qualities only a human marketer can bring and why they are essential for achieving impactful marketing experiences.


1. Lack of Innovative Strategies and Big-Picture Thinking


AI’s limitations in creativity, empathy, and understanding human experiences hinder its ability to develop innovative strategies and think holistically, making a human marketer essential in the seat. While AI tools have become increasingly sophisticated in marketing, they often fall short when generating innovative strategies and embracing big-picture thinking. AI lacks the human touch necessary to understand the intricacies of human behavior and emotions. It cannot delve deep into the nuances of customer preferences, aspirations, and desires. This limitation prevents AI from creating truly innovative marketing campaigns that resonate with audiences on a deeper level.


Big-picture thinking requires a comprehensive understanding of market dynamics, future trends, and societal shifts. AI’s inability to comprehend and anticipate these long-term changes hampers its effectiveness in developing holistic marketing strategies. On the other hand, human marketers bring a unique ability to envision and execute innovative, future-focused strategies that AI cannot replicate. They can deeply dive into market data, analyze consumer trends, and combine it with their intuition and experience to develop groundbreaking campaigns.


Incorporating AI tools into your marketing efforts can undoubtedly enhance your marketing capabilities. However, a human marketer must be in the driver’s seat to unlock the potential of innovation and big-picture thinking. Their creativity, empathy, and understanding of human experiences are indispensable in crafting and executing marketing strategies that push boundaries and capture the hearts and minds of consumers. Don’t limit yourself to AI alone – leverage the power of human marketers to drive your marketing efforts to new heights.


2. Limited Empathy for Connecting With Audiences

To truly connect with audiences on an emotional level and establish authentic relationships, it is essential to address AI’s limited empathy in marketing efforts. While artificial intelligence (AI) has made significant progress in marketing, it cannot empathize and connect with audiences deeply. Limited empathy in AI results in a lack of understanding and relating to human experiences, which can hinder the effectiveness of marketing campaigns.


When it comes to connecting with audiences, empathy plays a crucial role. It allows marketers to understand their target audience’s needs, desires, and emotions, enabling them to tailor their messaging and create content that resonates. AI, however, cannot possess emotions and consciousness, making it incapable of building strong connections with audiences.


Consider the ethical considerations involved in marketing efforts. Empathy allows marketers to understand the impact of their strategies on individuals, ensuring that they are respectful and considerate in their approach. Conversely, AI lacks the understanding and sensitivity required to navigate these ethical considerations effectively.


Furthermore, social media posts and other forms of marketing often require a personal touch and a human element to connect with audiences truly. AI may be able to generate content, but it lacks the empathy to understand the nuances and emotions that drive human behavior.


Therefore, having a human marketer in the driver’s seat is crucial for addressing AI’s limited empathy. They can use emotional intelligence and understanding to create meaningful connections and establish authentic audience relationships. While AI has benefits, it is essential to recognize its limitations and leverage human expertise to bridge the empathy gap in marketing efforts.


3. Inability to Drive Creativity in Ad Campaigns



The limitations of AI hinder its ability to drive creativity in ad campaigns, posing challenges in understanding creative nuances and connecting with audiences on a deep emotional level. AI may struggle to comprehend the intricate nuances and emotional depth required to create impactful and resonant ad campaigns. It lacks the empathy and emotional intelligence necessary to connect with audiences on a human level, which is crucial for driving creativity in ad campaigns. Additionally, AI may struggle to develop innovative and out-of-the-box ideas that can spark creativity and differentiate ad campaigns from competitors. It can have difficulties in embracing unconventional or unconventional creative approaches that can sometimes lead to breakthrough ad campaigns. AI heavily relies on existing data and patterns, potentially limiting its ability to explore uncharted territories and push the boundaries of creativity in ad campaigns. To address these limitations, human marketers are indispensable.



While AI can help streamline ad spending and provide valuable insights, human marketers bring their unique ability to think creatively and emotionally resonate with audiences. By leveraging AI as a tool, human marketers can harness its capabilities while infusing their creativity, ultimately driving more impactful and successful ad campaigns.


4. AI’s Role in Building Customer Trust Is Limited

Building customer trust is a crucial aspect of marketing, and while AI has its strengths, its limited understanding of human emotions and experiences hinders its effectiveness in this area. AI can help streamline marketing processes and reveal deep insights, but its role is limited when building trust with customers. AI lacks empathy, essential for forming meaningful connections and establishing trust. It cannot fully comprehend the emotions and experiences that shape human interactions. Marketers must navigate shifts in the ad privacy landscape as AI’s limitations in building customer trust become evident. While leveraging AI-powered tools based on first-party data can assist in building trust, human marketers play a critical role in harnessing this power effectively. They understand the nuances of human emotions and can develop strategies that resonate with customers more deeply. Additionally, human oversight is necessary to ensure that AI respects customer privacy, as AI may not fully prioritize this aspect. Ultimately, AI is a valuable tool in building customer trust but cannot replace the human touch.


5. Lack of Emotions and Consciousness in AI

The absence of emotions and consciousness in AI hinders its ability to connect with audiences and genuinely drive creativity in ad campaigns. AI lacks the emotional intelligence to understand human experiences and create meaningful connections. Without the ability to empathize, AI struggles to engage with audiences on a deeper level and generate innovative strategies. Emotions are crucial in driving creativity, as they inspire unique ideas and perspectives. AI’s inability to comprehend and express emotions limits its capacity to think outside the box and create impactful ad campaigns. Moreover, the absence of emotions in AI affects its ability to build genuine customer trust. Trust is built through authentic connections and understanding, which AI’s lack of emotional understanding makes challenging. On the other hand, human marketers excel in empathizing with audiences, driving creativity, and fostering meaningful connections. By combining the power of AI with human involvement, marketers can leverage AI’s capabilities while addressing its limitations, ultimately creating more impactful and successful marketing campaigns.


6. Human Marketers Address AI’s Limitations

To address AI’s limitations, human marketers bring invaluable expertise and creativity to create impactful and successful marketing campaigns. While AI has made significant advancements in marketing, there are still areas where human intervention is necessary. AI cannot think outside the box and come up with innovative strategies that can set a brand apart from its competitors (yet). Human marketers, on the other hand, possess the creative thinking skills and industry knowledge to develop unique and compelling campaigns.


Another limitation of AI is its inability to empathize with audiences. Connecting with customers on an emotional level is crucial for driving brand loyalty and engagement. Human marketers can tap into their understanding of human emotions and motivations to create campaigns that resonate with consumers.


Furthermore, AI’s role in building customer trust is limited. AI lacks consciousness and emotions, making it challenging to establish a genuine connection with customers. Human marketers, on the other hand, can build trust through personal interactions, understanding customer needs, and addressing concerns.


7. Harnessing the Power of AI in Marketing


ai changing marketing


AI technology has revolutionized marketing, offering brands fascinating opportunities to increase efficiency and relevance. Harnessing the power of AI in marketing can drive significant results and propel your brand forward. AI can analyze vast amounts of data in real time, providing valuable insights into consumer behavior and preferences. With AI, you can personalize your marketing campaigns at scale, delivering individualized experiences that resonate with your target audience. By automating repetitive tasks, AI frees up time for human marketers to focus on strategic thinking and innovation. AI can also optimize ad placements and targeting, ensuring that your message reaches the right people at the right time. Furthermore, AI can help streamline customer service by providing instant responses and personalized recommendations. However, it is crucial to remember that AI is a tool, not a replacement for humans. Human marketers bring creativity, emotional intelligence, and critical thinking to the table. By working alongside AI, you can leverage its capabilities while infusing your marketing efforts with human expertise and empathy. Embracing AI as a co-pilot in your marketing strategy will help you stay ahead in the ever-evolving digital landscape.


8. Creating Meaningful Connections With Customers

Creating meaningful connections with customers involves understanding their needs, preferences, and desires on a personal level. Personalizing interactions and communication to resonate with individual customers fosters meaningful connections. By tailoring marketing efforts to address specific pain points and aspirations, you can create a sense of empathy and understanding.

Building trust through transparent and ethical use of customer data is essential for meaningful connections. Customers expect their information to be handled responsibly, and by demonstrating respect for their privacy, you can establish trust and loyalty.

Engaging in two-way communication and actively listening to customer feedback helps create meaningful connections. Encouraging customer input and incorporating their suggestions into your strategies shows that you value their opinions. This not only strengthens the relationship but also allows for continuous improvement.

Consistently delivering value and demonstrating genuine care for customers’ well-being contributes to meaningful connections. By providing relevant and helpful content, you can establish yourself as a trusted advisor and build long-term relationships. Showcasing empathy and understanding in your marketing efforts will help you connect with customers on a deeper level and foster loyalty and advocacy.

AI can support these efforts by providing insights and automating certain tasks, but having a human marketer in the seat is crucial for truly understanding and connecting with customers.


9. The Critical Role of Human Marketers

Human marketers play a pivotal role in shaping and executing effective marketing strategies, leveraging their unique capabilities to connect with customers on a deeper level. Here are some key reasons why human marketers are critical in the age of AI-driven marketing:


  • Innovative thinking: Human marketers possess the ability to think outside the box and come up with innovative strategies that can captivate audiences. AI, on the other hand, lacks the creativity and intuition necessary for generating fresh and breakthrough ideas.
  • Emotional connection: Human marketers excel at understanding and empathizing with customer emotions, enabling them to create campaigns that resonate on a personal level. AI, being devoid of emotions, struggles to establish emotional connections and fails to evoke the same level of engagement.
  • Accountability and responsibility: Human marketers are accountable for the actions of AI in marketing. They ensure that AI is used ethically and responsibly, taking into account the impact on customers and society. This level of accountability ensures that AI is not used in a way that violates consumer trust or privacy.
  • Adaptability: Human marketers are adaptable and can quickly pivot strategies based on changing market dynamics or customer preferences. AI, although powerful, lacks the agility and adaptability required to respond effectively to real-time shifts in the marketing landscape.



So, while AI can greatly enhance your marketing strategies, it is crucial for you, as a marketer, to remain in the driver’s seat. According to recent studies, 86% of consumers still prefer human interaction over AI in their purchasing journey. This statistic highlights the significance of the human touch in building trust and meaningful connections with your audience. By leveraging AI alongside your expertise, you can create impactful marketing experiences that resonate with customers on a deeper level, ultimately driving business success.


ai marketing solutions


Carrying out marketing activities in a dynamic business world can be challenging. And today, it’s almost impossible to market effectively without modern marketing tools. Marketing Artificial intelligence (AI) technologies, for instance, are innovative, intelligent tools that can make automated decisions and recommendations. In fact, AI tools have been reliable in automating several essential business tasks while maintaining accuracy. 


It’s 2022, and you shouldn’t hesitate to use intelligent tools like Marketing AI technologies to leverage seamless marketing strategies. 


What Are Marketing AI Technologies?

Essentially, these modern marketing tools utilize the power of artificial intelligence to boost customer engagement, which can lead to improved customer satisfaction levels. Marketing AI tools can also provide businesses with better efficiency that could lead to time and cost savings, improved customer conversion, and profitability. For instance, you can use them to forecast business performance or spot current trends to make any essential changes for a successful marketing campaign.


ai marketing tools


We’ll now dive into the different types of marketing AI technologies, how your business can use cases of such tools, and how they can influence your marketing strategies.


Content Creation Tools


Marketing AI technologies can positively impact content creation by offering data-based content insights and reliable client feedback. This can come in handy, especially since content marketing plays a critical marketing role today.


With the growing number of internet users who depend on social media to make buying decisions, improving your social media engagement becomes critical. Marketing AI technologies can help improve social media engagements by, among others, enabling optimal scheduling of draft social media posts. As a result, high rates of social media engagements contribute to increased website traffic and improved web rankings.  


In addition, content creation tools can also help you create better-customized emails and web copies that increase conversions. Marketing AI technologies can empower email campaigns by:


  • Intelligently writing email subject lines that inspire your readers to act. 
  • Personalizing your email content to suit different people
  • Restructuring email campaigns using historical data
  • Optimizing send times for excellent engagement
  • Cleaning your contact lists to only maintain active clients


Professionally curated content often leads to high content engagement ensuring consistent client activity on your social media platforms. 




More than 73% of artificial intelligence tools deployed by businesses today are customer service related. Chatbots, for instance, are digital assistants that aim to boost client engagement, improve conversion rates, and enhance a brand’s credibility through prompt customer service when none of your staff is online to answer customers’ queries or attend to their messages.


Moreover, such a marketing AI tool’s purpose is to create better communication between a business and its clients, helping them understand their customers better. For instance, through a chatbot, you can know your client’s pain points. Such insights can be valuable in aiding you in making business decisions and improving your services or products.


Intelligent chatbots are also becoming less mechanical and enabling higher levels of personalized communication. This can contribute to the development of more targeted solutions for different sets of audiences. These robotic customer service attendants have brought considerable changes in the marketing field by offering reliable help and assistance on a 24-hour basis.


Predictive Analytics Tools


Predictive analytics is shaping the marketing industry as innovative tools continue to use algorithms to analyze vast amounts of data that enable data-driven marketing decisions. These tools can provide rich clients and market information that can enable you to remain steps ahead of your clients and competitors. 


Marketing AI technologies also use statistical tools to predict the future, analyze customer behavior, and analyze competitor insights. This can be to your advantage since you can use such analytic tools for more informed media planning and marketing decisions. 


AI Search Engine Optimization (SEO) 


SEO is one of the effective practices that aims to boost a website’s visibility, promote organic traffic, and potentially increase sales today. This can be done through keyword research, content-linking, and SERP analysis, among others. You can also optimize SEO tools to optimize your content on blog posts and social media posts.


But to further push your SEO efforts toward success, you can utilize the power of AI. AI tools can be effective in helping you gather and analyze data that can be valuable for strengthening your SEO strategies. It can also aid in keyword search and content creation.


Wrapping Up

Whether you’re a small or big enterprise, marketing AI technologies have you covered. Such tools can boost your marketing activities even on a tight budget. Marketing AI tools know what your customers need and can help you uncover trends or customer insights for better advertising.


And as marketing continues to evolve, it would be best to embrace modern technologies to propel your company’s online marketing success.

AI Digital Marketing


Artificial Intelligence (AI) involves using unique programming that enables software to perform many tasks that were initially being carried out by humans. Some examples of this can include language translation, decision-making, speech recognition, data analysis and visual perception. Over the past few years though, AI has transformed online marketing in a number of ways – some of which will be discussed here.


Integrating AI into Digital Marketing

Although most forms of marketing took the digital route almost 20 years ago, some businesses are still struggling to keep up with the changes. As harsh as it may sound, companies that have better marketing strategies than others will stand a far higher chance of attracting more clients than those that don’t.


These days, a number of businesses are using AI as part of their e-commerce strategies, with many of them using this technology to collect and analyze various types of data in real time. The software then provides various suggestions regarding how to best use the information obtained.


Until fairly recently, the collection of data, analysis thereof and the resulting recommendations were tasks that only human beings were able to perform. However, AI is now able to complete these tasks with ease – and often in far less time than humans ever could.




Reliable AI software is able to collect valuable consumer-related information and work with it in such a way that it can make the necessary changes to any existing marketing strategies you have. It will even go so far as to provide suggestions on how to package products and advertising so that it attracts as many potential clients as possible.




In years gone by, businesses that needed to have a large amount of data analyzed would have had to hire several humans to get the job done. Once the data had been collected, the same people would then be required to compile highly in-depth reports providing information regarding the steps that would have to be taken to ensure success.


The use of AI technology means that data can now be simultaneously obtained, analyzed in order to predict future performance of an advertising campaign in real time. AI also relies on brand-based, behavioral and product-based clustering in order to collect the required data. This information can then be used to see precisely where and how to customize marketing campaigns to obtain the best results.




The use of chatbots has changed the marketing world considerably – and for the better. In many cases, they have virtually eliminated the need for using live customer care agents on chats – especially outside of standard working hours. Having chatbots available enables customers from all over the world to receive a response virtually right away – regardless of where they are in the world.


A number of businesses now rely heavily on chatbots to provide their existing and prospective clients with the information they need within a matter of seconds, saving a lot of time for all parties concerned.


Improving User Experience


Another way in which AI will impact the future of digital marketing is that it has significantly improved the user experience of several different machines and systems. This has gone on to allow business owners to structure their activities according to current marketing trends or methods that their competitors may be using.


In years gone by, most complaints that were lodged against a business online would have gone unnoticed simply because there wasn’t a mechanism or system in place that was able to detect them accurately. However, thanks to the advances being made by AI, complaints can be picked up automatically. This means that action can be taken to remedy a situation far quicker than before – as soon as a customer leaves their feedback even.


Introducing Voice Search Technology


AI has also made performing any type of online search easier and more convenient than ever because it eliminates the need to click and type. This means that businesses that have included a voice search option on their websites will most likely receive more visitors – ultimately resulting in more conversions over time.


All that a potential client will need to do is talk into their phone, and from there, everything they are looking for will be displayed on their devices. Google currently manages more than three billion searches per day, with approximately a third of them being voice-based. This figure is bound to grow substantially over time though.


While AI was previously thought of as some futuristic form of technology, the truth is that it can help businesses boost their online marketing strategies substantially. If you would like to learn hoe to incorporate this type of technology into your marketing campaigns, contact us today.


Chatbots are refining brands’ customer experience. Knowing what chatbots are, how they can help your digital marketing efforts, and who is already using them is vital to nearly every industry.


Chatbots began by directing customers through a gauntlet of steps after calling a business’s customer service. Though those chatbots are still very much in use, new, more innovative chatbots have emerged.


These chatbots are meeting consumer demands, streamlining marketing processes, and driving sales and profits for many brands. Driven by deep learning processes, the chatbots of today and the future learn over time, and deliver faster results.


“Chatbots — computer programs designed to engage in natural conversation — are taking off, with companies like Google, Facebook, Microsoft and even Pizza Hut experimenting with bot-to-human interactions,” according to CNET.


Chatbots are versatile and capable of handling customer support, acquisition, and retention tasks. They are also deeply involved in buyer funnel tasks, which is of great importance to marketers.


Let’s take a deeper look at why marketers need to bring AI chatbots into their digital strategy.




AI Chatbots and Deep Learning Processes

Chatbots are one form of artificial intelligence. Through deep learning processes, they can deliver data and information to customers at lightning speed, drive conversions, and streamline employee workflow. People like to visit to further optimize their conversational AI through channels like Facebook and Twitter. Also, AI-powered chatbots can gather valuable data about customer interactions and preferences, allowing brands to personalize their messaging and offers.


Using deep learning processes, chatbots create layer upon layers of data in the developer programmed neural networks. The more layers, the more intelligent a chatbot becomes. This makes them more efficient and effective over time.


“They can store, synthesize, and recall lots of information, like your credit card number or home address, to help make your life easier,” Biz Carson of Business Insider explained. “They can even anticipate what you want before you ask.”


This is especially powerful for marketers, since chatbots can assist in maximizing marketing efforts and refine the overall customer experience. The most intelligent example can be found on Facebook Messenger through the use of branded chatbots.


Facebook Messenger’s Branded Chatbots

Branded chatbots like the ones used on Facebook Messenger are changing how brands target and connect with consumers. In fact, many tech experts believe that branded chatbots will replace apps in the not so distant future.

This theory can be attributed to smart device users falling out of love with downloading apps. Apps take up storage, drain battery life, and many tech fans are simply tired of swiping back and forth from app to app.


Mike Isaac of The New York Times explains, “The bot revival is also taking place at a time when people are growing tired of individual apps. As a result, brands in search of the best way to talk to consumers are now pairing off with some the world’s dominant messaging platforms — and their chatbots.”


Branded Chatbots Drive Conversions for Brands

The efficiency and effectiveness of branded chatbots leaves little to be desired for marketers and brands. As consumers begin ditching apps, marketers need to find fresh way to connect with target audiences.


Facebook allowing brands and media outlets to use their Facebook Messenger chatbots is a fantastic example of the emerging bot revolution. Expedia, CNN, The Wall Street Journal, and Uber are among the current users of Facebook Messenger chatbots.


In 2015, Uber announced, “Powered by Uber’s API, Messenger now enables its millions of users to sign up for Uber with one tap and request a ride, all without having to leave Messenger or download the Uber app.”


Connecting brands to consumers is only one key feature branded chatbots are serving up. They are also refining the customer experience by enhancing service and support.


Chatbots are Refining Customer Service and Support

Due to the mobile state of things, consumers are demanding information faster than ever. These demands are being met by chatbots, since most customer service issues can be resolved quite easily.


Call times can be shortened, service and support issues can be resolved via chat, and information is delivered quickly and accurately. This boosts brand satisfaction while freeing up human personnel to take on more pressing tasks.


Chatbots Deliver Data Analysis

Instead of human personnel spending countless hours analyzing data, AI chatbots can do it at lightning speed and with unprecedented accuracy. Having faster and more accurate customer data analysis can speed up time to market, drive sales through target marketing, and overhaul all your marketing strategies.


“Chatbots can be programmed to track purchasing patterns and monitor data from consumers,”


AJ Agrawal of Forbes explains. “This tells a company which products to market differently, which to market more and which to redevelop for relaunch.”


When your branded chatbot converses with a customer, the bot will begin gathering key details about the customer and develop a personalized buyer funnel. This allows for more personalized ads to be sent to that customer in an effort to convert.


The true potential of AI chatbots for marketers has yet to be unveiled. However, chatbots are an undeniable force of power when it comes to connecting brands with their target audiences. And savvy marketers are onboarding chatbots as a result. Is AI part of your digital marketing strategy?


Nick Rojas is a self-taught, serial entrepreneur who has enjoyed success working with and consulting for startups. He concentrates on teaching small and medium-sized enterprises on how best to manage their social media marketing and define their branding objectives. @NickARojas