Over the years the search engine marketing industry has developed quite a bit of slang that some people understand and others simply don’t make any sense of. As the industry grows and cleans it’s self-up a bit certain words give the wrong connotation to the practice of marketing a website online which I wish would sort of disappear.
Years ago SEO/SEM was approached like a numbers game accompanied by a tactic that looked a lot like a science room project. Formulas do not grow a business! Marketing grows a business and I think as a whole we are all starting to realize that a 1,000 directory submission “blast” is not going to cut it when trying to spread a company image online.
Here are some slang words in our industry that I wouldn’t mind to see disappear:
I think I dislike the thought process surrounding some of these words a bit more than the word itself. I think what happens with some of these slang words is that some website owners tend to associate the wrong picture surrounding the search engine optimization industry from these slang words. Either they are using tools that simply have no foundation to them or they are missing the bigger picture to SEO.