If you are a business owner or have a website to run your online business, it is necessary to track your website performance to find organic traffic, sales, and leads. Always make the best to grow your business with potential audiences. As people spend most of their time on the internet, your website does a lot more than display your product. Collect the website data with powerful SEO tools, and Google Analytics remains the best tool to track your performance.
Google Analytics provides an enormous report of your website that shows a clear view of your website performance. Use this powerful tool to shape your business and gain more conversions. GA is an extremely free tool that helps every website owner rank higher on search results.
Before entering into the brief discussion, let us know about an intro to Google Analytics.
Google Analytics is the web analytics tool offered by Google to analyze your website performance and boost organic traffic. There are no restrictions to using this tool since it is entirely free to use. There are dozens of metrics available on Google Analytics to track your website traffic and ranking.
However, Google Analytics measures the click-through rate, the average duration of a visitor on your page and monitors their actions. GA provides various types of reports that provide an in-depth analysis of your website’s performance. It helps you to gain the attention of your target audiences.
Are you ready to monitor your website? Learn the guide and know the important metrics of your website that you get from Google Analytics.
There are 8 powerful metrics in Google Analytics that help to find the website ranking, organic traffic, and other analytical data for your website growth.
Tracking your website performance is necessary to understand the working of your website on the search engines. Users are the number of people visiting your website. Google Analytics provides the metric of users visiting your website. Generally, GA categories users into two. One is new, and the other is returning users. Return users are the audience who visited your site again.
Google Analytics provides accurate data about users visiting your website. Though the same user uses separate browsers or devices, Google Analytics considers them as separate users. Navigate into the Audience -> Overview section, where you will get the right metric of your user including additional information such as users, page views, number of sessions, bounce rate, average duration, etc. Therefore, by knowing your user metric, you can analyze and make improvements for your website growth.
Sessions in Google Analytics refer to a group of users interacting with your website or the user entering your website through a campaign. A user session is taken into account if they spend time on your page and ends with an inactive time of 30 minutes.
Sessions are entirely different from user metrics because a single user can make more sessions. The metric helps to find the effectiveness of your campaign and make changes to increase the count. Go to the Audience tab and click on the Overview tab to see the overall session in the Google Analytics tool.
Page per session on Google Analytics is the number of pages a user views during their session on your website. The higher number of page views for your website increases your audience’s engagement rate. An increase in page views shows that your content makes audiences more interesting, which makes them navigate more pages.
While evaluating your website session, ensure that your website provides a pathway for your audiences to navigate other pages of your site without leaving. Create your website as a guide by providing trustworthy information that drives higher credibility with more conversions. To access this metric, navigate to Audience -> Overview in GA as you did in the previous one.
With the help of device metrics, you can find the number of users visiting your page either through desktop, mobile phones, or tablets. Since mobile and desktop users are important to evaluate your website’s user experience, the device metric plays a major role in it. If you are investing your time and efforts in optimizing your website, it is necessary to know the data of the device that your users use during your website visit.
For instance, if you find your visitors using mobile devices on a large scale, you can make your future content and design favorable to mobiles. So, the device metric is more important to prioritize your efforts in optimizing your website. Know this metric by navigating to Audience -> Mobile -> Overview to see the result in GA.
Finding the pageviews of your website is a crucial part to drive higher traffic. Pageview metric in Google Analytics provides the number of views your website gets on a single page. The pageview count also increases if the same visitors get into your page again.
On the other hand, with Google Analytics, you can also get the metric of unique views of users visiting your page. For example, if a user visits the same page many times, Google Analytics considers it as a single session and takes it as one pageview.
To access the data, move on to the Behavior -> Overview section and find the unique page views. If you want to know the top viewed page of your site, tap onto Behavior -> Site Content -> All pages.
The bounce rate in Google Analytics is defined as the single page session for your site. If a user visits your website and then leaves your site without performing any actions or interactions, the bounce rate for your website rises. The bounce rate affects your website growth if your goal is to drive organic traffic.
How to reduce the bounce rate? Create compelling content with the right keywords and increase the count of backlinks with a powerful SEO strategy. While doing so, the bounce rate reduces, and you get an opportunity to grab the visits of your target audiences. To know the bounce rate of your website, move to Audience -> Overview. Also, to know the bounce rate for individual pages, navigate to Behavior -> Site Content -> All Pages.
It is the metric used to find the total time that a user spends on your single page. With this metric, you can know whether the target audience shows interest or not. If you find your audiences not showing interest, you can create informative and engaging content related to your business.
Get the average time data on your single page by tapping into Behavior -> Site Content -> All Pages and find the metric on the average time on a page column. Since the competitions grow higher on every business, it is important to concentrate on this metric and prepare engaging content favorable to your target audiences to increase the organic traffic with a rise in ROI.
The exit page refers to the last page that your audiences view before leaving your website. With this data, you can identify which page tends the visitor to exit your website and optimize it with wealthy content. The exit metric not only provides an opportunity to make your website better but increases your conversion rate also.
For instance, if you find your checkout page is the exit page, then it has some issues. Find it and fix it immediately to prevent lowering your site performance. To find the data, navigate to Behavior -> Site content -> Exit page.
Google Analytics provides you with the 100% accurate metric that helps to find the right areas that need improvement in your website. The above mentioned metrics are essential to improve your website tracking and increase your website’s functionality.
Whether you are a startup, or a small business, using Google Analytics monitors your website performance and keeps you effective in online business.