As both a marketing tool and a revenue generator, apps are a big numbers game. With more than 150 billion downloads across the platforms, accounting for $6 billion in developer fees, the industry as a whole seems lucrative. It is when we look at the individual apps that the picture looks a bit different.
Developers make less than a penny per download and the apps become more of a marketing tool than a revenue producer. The bottom line for both developer and marketer is simple. The more downloads you achieve, the better it is for your business.
If you are going to introduce an app into your marketing milieu, you may not want to shift all of your market efforts toward the app. Instead, create a microsite. A microsite is an independent website attached to your main page. It allows you to focus new marketing strategies on the app without changing or competing with your overall marketing campaign. Look at Rooms To Go and their development of a coupon app. The company is a furniture store so their online marketing SEO is centered on furniture. The app is a couponing program. Its marketing reflects coupons, not something that the overall campaign has at all. So they created a microsite that can be promoted independently and parallel to their company’s marketing campaign.
Most people chose an app to download on the recommendation of others. Five stars or two thumbs-up will earn a slew of new downloads but understanding the recommendation process is the stuff of hard science. Movie giant Netflix is renowned for its recommendation system. It uses a complex algorithm that distills viewing patterns, preferences and browsing behavior into a recommendation for the watcher. Its recommendation system is so important to the company that they are offering a prize for anyone that can come up with a better system. For the smaller business that is launching an app, the lesson from Netflix is simple. Analyze your recommendations and use social media to respond. Thank good recommendations and address negative ones.
The digital marketplace, including app stores, is a booming industry. Amazon, as one of the largest online retailers, has become a huge resource of scientists researching online buying behaviors. One group found that a product description is as important as price in the decision to make a purchase online. Make sure that your app has a well-rounded and complete description that includes platform, download size and a list of features. With descriptions, more is better. Use the product description to really sell your app’s functionality.
Privacy is an important issue for digital buyers, yet few fully understand how they work. Instead, they allow the background settings of the platform tell them if a download is safe. The practical upshot of this for an app developer is that a warning from the Play Store or Apple Store will kill a download. The more sophisticated your application, the greater possibility that it can be tagged as unsafe. Use a well-established, knowledgeable developer to make certain that you do not have this issue. Reputable app developers will know the new privacy rules and be able to design with them in mind. It is worth the money since a privacy mistake can destroy the product line.
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Gone are the days when people used simple banner ads in order to monetize or promote their apps. You might still see some apps having banner ads but that is really wrong and in 2015, it’s going to do no good. It’s all about creativity and innovation these days, and many mobile app businesses have stepped up their game. We have collected five ad units that ooze innovation and can really make a difference to your business.
Interaction is a great way to spruce up mobile ads. Interactive ads allow the users to interact with the ad and then offers the relevant product. When a user clicks on the ad unit, it will pop up and go full screen. The user will then have the options to interact with the ad and reach the conclusion which offers whatever product that is to be sold. This kind of ads usually starts with a question in order to attract people.
Rewarding ads are mostly popular with games but they can be used on a different app too if there’s a sound strategy. These ads can be in the form of completing an action or watching a video. For example, a player won’t hesitate to watch a small video ad in order to get a slot of energy replenished, which is required to play the game. Offering something in the game such as coins for completing an action like downloading an app is another great way.
Image Source: inmobi.com
Who doesn’t like to test things before buying them? Playable ads are exactly offering that! This kind of ads allows the user to check what a game has to offer without downloading it. Playing one or two levels from a game gives the players a good idea about the game and they will download if theylike the game. It’s just like having a demo version of a game but the only difference is that you don’t have to download it.
Most of the people use audio to entertain themselves while they are doing something such as travelling, exercising or driving. This is where audio ads come in. When the users are listening to music or podcasts, then can be offered an audio ad which also supports call to action. That way, the users will be able to respond to the ad and also complete an action on their device without having to stop the activity that they were involved in.
You would have seen this kind of ads on YouTube. It may not seem like a good idea to force the users into watching an ad instead of what they want to watch, but they will still watch it if they really want to view the content of the real video. On top of that, these ads can also be interactive and offer certain options within the pre-roll video ad, so that the user can buy or download something directly from the ad.
Nicole Stansley is a digital strategist and writer for Do My Homework. Nicole is also an expert in content and mobile marketing, as well as business writing. To learn more please visit https://www.homework-desk.com/do-my-homework/
Mobile apps are everywhere, and it has become the norm for companies to build an app that interacts with and engages their audience. But getting an app developed for your business is just the beginning. Marketing the app is probably as important as rolling out the app to the respective app stores.
A passive presence in an app store will not benefit the parent company in any way. It’s essential that the business’ existing and potential clients hear about the app and download it onto their own mobile devices.
In this article, we list out a variety of effective resources to help you market your mobile app well.
The Beginner’s Guide to Mobile App Marketing – This article provides a complete guide on app marketing that is easy for app owners to follow. It outlines all the marketing steps that need to be done before, during, and after an app is launched.
How To Market Your Mobile Application – An article on how to market a mobile app so that it stands out among the thousands of other apps in the app stores. It includes simple features that can be incorporated in order to bring your app into the spotlight.
The iOS App Marketing Strategy Guide – This article provides a detailed explanation of all the steps involved in launching a new iOS app. It also gives a clear picture on what companies can do to get their iPad / iPhone apps into people’s hands.
Google Play: Marketing 101 for Developers – A video on how to promote new apps on Google Play. The hour long video provides helpful information on how to build a strategic app marketing framework, and tips to convince Google Play to feature your app.
A Marketer’s Complete Guide to Launching Mobile Apps – An article on how to pull off a successful mobile app launch. It lists out 13 steps that can be followed to ensure people hear about the newly launched mobile app and are eager to download it.
Free eBook: A Beginner’s Guide to App Marketing – A short eBook written for app marketing newbies. It gives detailed information on how to run promising marketing campaigns for apps.
7 Dos and Don’ts of Mobile App Marketing – An infographic on simple practices that will help app marketers gain success in the app stores. It outlines seven vital aspects that need to be included in an app marketing strategy for it to drive quality results.
Free On-Demand Webinar: Mobile Metrics 101 – A webinar which is essentially a crash course on app analytics. The webinar is targeted for web marketers who need measure metrics that will help them gauge their app marketing success.
App Entrepreneurs and Marketers Facebook Group – This closed Facebook group prides itself on being the largest app entrepreneur community. It is exclusively for people who are building their app business and currently has over 20,000 members who help each other by sharing app advice.
App Marketing Podcast by Steve P. Young – This is probably the best app marketing podcast you can find online with new episodes added weekly. Listeners get valuable lessons, and insider tips and tricks from successful mobile entrepreneurs worldwide.
App Marketing Manifesto – A free report on effective strategies to help you turn your app into a bestseller. As part of the free appreneur training material, this report also divulges the secret to achieve more app views, downloads and revenue.
The Three Basic Reports Every Mobile Marketer Needs To Master – A free whitepaper that allows app marketers to gain deeper insight into how their marketing campaigns are performing.
25 Creative Ways to Promote Your App For Free – This article outlines a variety of ways you can market your app for free. Each of the marketing strategies listed are simple and easy to implement.
10 Big Brand Strategies For Mobile App Marketing – A free eBook that describes the strategies big brands incorporate to market their mobile apps. It also sheds some light on current app industry trends and techniques to grow your mobile app user base.
5 Strategies to Double App Downloads Before the Year Ends – This article explains some ways you can increase your app downloads even towards the end of the year. These simple and straightforward strategies will help you gain traction for your app with minimal effort.
With the right strategies in place, it is possible to be successful in getting your app viewed and downloaded by your target audience. We hope this list of resources helps you supercharge your mobile app marketing efforts.
This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model.
Enhancing your app download’s rate can be a pain in the neck for most uninitiated developers, and has lead to some of them becoming disillusioned over the chances of ever realizing the sales their products are worth. However, help is on the way, and if you follow the following tips you too could begin to reap the enormous benefits of submitting your app to the various app stores available like Google play.
The first and foremost aspect a developer needs to consider before submitting their app is App store optimization. Like conventional SEO this technique can rapidly increase your app’s visibility, and also drive your downloads to wondrous heights. There are several factors that you need to consider while attempting this technique, and these include app title, tags, ratings, screenshots, and download data. The most important of which happens to be choosing a relevant app title, which can easily send more traffic to your app.
A developer can utilize amazing tools such as Google’s Ad words keyword tool to guide him/her in their pursuit for the right title for their app. Additionally, it is vital to fill up your app store submission form with the relevant information such a PlayStation phone number, and pick the right categories painstakingly, which guarantees the perfect exposure for your app.
On the other hand, it is very critical to utilize social media platforms particularly facebook and twitter in the promotion of your app. For facebook one can use a wholesome blend of page marketing posts and sponsored stories that are targeted to mobile news feeds. Furthermore, sharing high resolution images and relevant URL’s can go a long way in sensitizing your app in ways you have never imagined. On the tweeter front, you can utilize promoted tweets on an experimental basis. Commencing with a meager budget as you evaluate the various keyword segments to identify the perfect one, and thereafter scale up when you pinpoint the best cost-per-acquisitions blend.
Additionally, it is vital that your app integrates viral mechanics, as one of its forefront marketing strategy. This facilitates a suitable environment where a user can refer your product to other new users, particularly social media sharing. Furthermore, an app developer can drive reviews to ensure your app receives good ratings in your app store of choice. This happens to be a critical aspect of app store optimization, which guarantees more downloads by convincing potential users to review your app. However, it is of great import to use an effective method that will not prompt Google or Apple’s spam filters. One great way of doing this is offering attractive incentives such as free credits, subscription extension, and a host of many others.
Finally one good way to promote your app is incorporating email marketing into your marketing strategy. While it might be an old marketing technique, it also happens to be very effective, and rapidly enables you to convert leads to users. It is important that you construct a newsletter, which will perennially offer potential clients important information concerning your app.
Sophie Samuel is a blogger from London. She Loves sharing her knowledge by means of her articles .At present she is doing research on PlayStation and presently she is gathering information on playstation customer service.
Launching a mobile application is not like launching a website in the mid 90’s because we are much more educated about the internet now than back then. It is a shame if you are not leveraging the digital space to market your mobile app prior to launch because there are many channels a mobile app developer can take to gain some much needed early visibility.
Mobile app marketing is a lot like marketing any business online. You need to approach your app like a business which means you need to put measures in place before the application actually launches. Get some traffic to some sort of landing page, develop a voice and start build a brand before it hits the streets.
Here are 3 crucial steps to take before launching your app:
Your app should be brand-able right from the beginning. This is something that can be started during early stages of development. Launching a coming soon or some landing page for your brand and creating some pre-launch PR is a nice way to get things rolling and getting eyeballs to land on your landing page. We understand building a brand can take quite a bit of time but that does not mean you can’t start the process right out of the gates. Start listing your application in mobile app directories and app review sites and anywhere else you can list your mobile application.
Launching a website is crucial. You might say to yourself “I don’t want people to come to the site, I want app store downloads!” Guess what? Launching a website is part of the process to getting more downloads. You need to have a central hub to build your brand and let people learn more about your mobile application. Sure your app will have a page in the iPhone app store and also in the Android Market but you need more than that. You need something you have control over and something you can update with a blog, newsletter sign ups and a variety of other features to get users to feel like they are part of a community.
“There are more than a million apps you can download to your mobile device. That’s good news for consumers, but not so great for developers. There’s so much competition in this noisy space that becoming the next Angry Birds or Pinterest is no simple feat.”
Here are some examples:
Get people to really use your app before you bring it to market. You might think your mobile app is the cat’s bag because you built it but that doesn’t mean the masses will feel the same way. Get a group of individuals to use your mobile app and get some good market research under your belt so you know what others think of your mobile app. This is important especially if you are charging for your app.